How to plan a 5k walk

00:04Meet Carol.

00:05Carol wants to fundraise for myeloma research, but she needs a hand.

00:10Carol calls Suzanne at the International Myeloma Foundation.

00:13Suzanne says, “Hey Carol, you have friends who like to run.

00:17Ask about 5 of them to join your 5 K Walk/Run committee.”

00:21Next, Carol must scout a location.

00:24She looks at nearby parks and college campuses.

00:27Then, she contacts her local government office for a city permit.

00:32Carol and her team pick a date for the 5 K Walk/run.

00:35They make sure their event date doesn’t conflict with bad weather or holidays.

00:41Races have to be timed.

00:42So Carol’s team visits their local running store.

00:46The running store provides recommendations for timing companies.

00:49Now Carol reconnects with Suzanne at the International Myeloma Foundation.

00:54Suzanne and the IMF team build a website for the 5K Walk/Run.

00:58The IMF also sends out email blasts and promotes Carol and her team’s 5K on social media.

01:04Carol’s team promotes the same 5K Walk/ Run by writing press releases to their local

01:10news outlets and hanging flyers all over town.

01:15Carol would like local businesses to donate.

01:18The IMF helps Carol by providing a solicitation letter for her to present to local businesses,

01:24which offers those businesses a tax write-off for donating.