today you're going to meet two versions
of me this version live to camera and
this version made entirely from
artificial intelligence this is wild but
as a busy entrepreneur and a course
creator I'm actually really excited
about this new technology from a company
called Synthesia buckle up this video is
a trip
[Music]
I'm Phil Palin a brand strategist
welcome to my channel where I share
practical advice to build your brand
today I'm in Medellin Colombia and I'm
really really excited for this video I
partnered up with Synthesia to explore
the realm of possibility for
entrepreneurs to use artificial
intelligence but wait before you freak
out about how crazy and creepy this is
which by the way was completely my first
reaction I've since learned the benefits
of this technology what it offers to be
used for good this is a company that I
trust or I would not have made this
video Synthesia has a strict ethics
policy they're a member of the content
authenticity initiative formed by Adobe
they don't offer this software for
public use and they'll never reenact
someone without their explicit consent
so fear not if deep fakes come to mind
this company is completely clear and
responsible on their stance I thought it
was important to mention that up front
I've link to their Code of Ethics in the
description below now let's get to the
fun stuff first what is Synthesia it's a
platform Reinventing video production
you can make awesome videos without
cameras and microphones and you can make
them within minutes let me tell you
something these YouTube videos that I
create weekly are a lot of work because
I script them we film them they get
edited we write titles descriptions and
optimize them before they get posted all
in all it takes about five hours per
video believe it or not and it requires
a team not just me but with this amazing
platform you can essentially say goodbye
to actors film Crews expensive equipment
the premise is this you select an AI
Avatar in-house options or you can
create your own as I did in this video
you type or paste your script with over
40 languages supported and then you get
your video made within a few minutes
then you can translate download or
stream it depending on your use now now
before I jump over to my computer and
show you the platform itself including
my avatar which we'll try out let me
quickly share two reasons that I'm
excited for this and plan on using it
within my business first personalization
there are so many ways to use this
technology to make media feel more
personal for example you can build
personalized customer lifestyle Journeys
for your clients and Avatar can deliver
information that you just have to type
in several stages like customer
onboarding sales videos thank you videos
and that's really just the beginning
within my business I create courses and
sometimes I'll appear on camera like
this
but most of the time I share my screen
instead like this making it easier to
update curriculum in the future
regardless of my environment that's
tricky as a digital Nomad because I'm
moving around all the time however the
thing that's missing here is my faced
personal human connection that's
guaranteed to drive engagement because
that's just how humans are now with
Synthesia I can pair my audio recording
with my custom avatar down in the corner
to make it so much better check this out
I don't want you to feel like you have
to be on every social media platform
unless you have a social media team
following you around documenting your
every move it's simply not realistic
okay that's a peak so that's the first
reason I'm excited personalization the
second reason language is now I am not
proud of the fact that I can really only
speak one language well that's English
as a result my courses are obviously in
English but if you think about it
language shouldn't really stop me from
sharing my knowledge with people who
speak other languages Synthesia supports
over 40 languages which means I could
take one of my course modules like this
and deliver it in a different language
and because I've got my own avatar it
could be my face still take a look at
this
is
again that's just a little peek now
we're going to jump into the platform
itself so I can show you how I made
these so this is Synthesia I'm here on
the home page where they've got it
really nicely organized so you can
actually go and see more examples in the
workflow than I've even described in
this video for technology that's so
complicated they do a really good job of
explaining how this can help a variety
of different people along with some
really good tangible examples synthetic
voice real voice okay as well as really
super cool case studies one that
includes David Beckham I'll link to this
obviously this is the home page and
they've got blog resources cases is so
there's tons of stuff I'll link to this
in the description go check it out for
yourself obviously for this video I want
to have some fun and jump right into
Synthesia Studio where we're gonna make
our first video together so here very
simple videos and avatars I'm going to
go ahead and click on create new video
here in the studio so I mentioned before
in-house avatars those are available
here or as an optional almost like an
upgrade they have the ability to make
your own avatar which I've done for this
example for this video so let's go ahead
and click on my face there it says Phil
that's me now what I'm going to do for
this example is I'm going to attach my
face to a module we'll use a little clip
from a module of my course Content
Mastery okay and so what I've done is
I'm going to actually set the background
as an image to start so I'm going to
actually I already have it uploaded here
I'm going to go ahead and click course
example
okay so this is literally just a slide
from my course Content Mastery so that
takes care of the background slide what
I then want to do is I want to customize
the look of the Avatar itself I mean
it's so simple how they have this
organized back here background text
shapes images and music also the ability
to upload images but also video it's um
I mean there's so much you can do here
and they make it really simple I also
love that there are distinct styles of
the Avatar so in this case I've done
full body obviously that is too big so
I'm going to shrink myself down probably
to the smallest size here if I wanted I
could also do this great circle layout I
mean it's so cool they have like a
little snap grid here you can even
customize the color of the circle so
obviously adjust the size really super
cool I'm going to stick with full body
in this example I'm going to make it as
small as possible and because I have
text over left and right that I don't
want to cover I'm I'm just going to keep
myself centered in the middle finally
I'm going to just upload an audio clip
okay just for this example I've taken it
from my course so I would upload the
clip and then I have to Define what
language that clip is recorded in okay
and it's really that simple so now it's
going to take the audio pair it with the
slide design and then make my avatar
move in a custom way according to the
audio
let's save and process this video it
takes only a few minutes but I'll speed
it up for this video example
[Music]
foreign so there's the video it took
only a few minutes to process and now
we're going to take a look I don't want
you to feel like you have to be on every
social media platform unless you have a
social media team following you around
documenting your every move it's simply
not realistic now I want to show you how
I can do that second part of the example
I showed you which was the difference in
language this is where it gets really
cool I'm going to go ahead and duplicate
the video that I just made and down here
where I uploaded my voice instead I'm
going to type a script now given that I
want to take the content and make it in
a different language in this case I'll
do Spanish I've taken that transcription
and had it translated and so cool that
it picks up right away on the language
now in this case I'm going to make it uh
Mexico Spanish that's perfect I'm gonna
go ahead and click that I can play the
script to get a little bit of a preview
here but I'm actually just going to go
ahead and generate this video video now
in Spanish
and I'm gonna go ahead and download it
let's take a look
is
it is so so cool I use my avatar in that
case since I've got it but I could also
use one of the many other in-house
avatars that they offer since the voice
doesn't match up with my own now finally
you might be wondering Phil how did you
make that Avatar well it was actually
pretty simple I should note this is a
paid add-on offered by Synthesia I
filmed it at home and read a script that
Synthesia provided ahead of time I had
to read the script a few times with a
few pauses indicated throughout I also
had to kind of roll my neck around so
the camera could capture several angles
of my face we shot it against a plain
white background with good natural
lighting and I just did my best and I am
thrilled with the final result so there
you go my experience creating an AI
version of Phil using Synthesia one of
the pioneer Platforms in this industry
developing this kind of advanced
technology this was so fun a huge thank
you for Synthesia for partnering with me
for this video it's a tool that I'm
really really excited about out and it's
going to make video Creation in the
future a lot easier for me in some
respects so I'm pumped about that I've
linked to Synthesia below go ahead and
check it out if you've got any other
lingering questions about this comment
below let's keep the conversation going
on down there and I respond to those
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interesting I'm Phil Palin thanks for
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foreign