so in this complete tutorial i'm going
to walk you through step by step showing
you how to run and operate google ads
now whether you are a complete beginner
uh or maybe you've already run ads on
different platforms this video is going
to be all inclusive for anyone and
everyone looking to run ads through
google's services uh and i know this can
look somewhat intimidating at first i
know certainly when i first started
running ads i actually had to watch
similar tutorials to this one and it
really helped jump start the process it
ended up saving me thousands of dollars
because i was able to uh you know learn
things that maybe would take much longer
if you try to do it on your own so the
goal here for this video is to teach you
every step of the process uh get you
running your first google ad then we'll
talk about different types of conversion
rates we'll talk about target conversion
rates we're going to talk about the ad
styles that google has and then we'll
also talk about keywords how do we do
keyword research how do we find the
right keywords to target
and then how do we set up more ads after
that so that we can do split testing a b
testing don't worry if i'm just kind of
speaking like some different words that
you don't know don't worry we'll explain
all of those later on throughout this
video
and if at any point you feel like i'm
talking too fast you can always go back
re-watch it or just slow it down to 0.75
speed i know sometimes i get a little
bit excited i love doing this and so i
talk a little bit fast by accident so
let's go ahead let's get started with
this video um and so the first thing
that you're going to want to do is
you're going to go to
ads.google.com i have my computer right
here and i'm going to walk you through
every step of the process now once
you're on ads.google.com you can go over
and sign into your google account i'm
assuming that you already have a google
account if you don't you can just make a
gmail very quickly
and if you want to follow along
throughout this video i would suggest
that but you can certainly just watch
this and then go ahead and try to
replicate this and make your own google
ads after this tutorial uh maybe
consider taking out a pen taking out a
piece of paper writing a few things down
just so that you don't forget them so
let's go ahead let's sign into our
google account and then we're going to
jump into this process so we're going to
go ahead and sign in right here all
right and we're going to create a new
google ads account i'm assuming you
probably don't have one now so we can
just click on new google ads account
and now we're going to
be prompted with this this interesting
thing that google's been doing in the
past couple of years where they now try
to kind of like throw you through this
gauntlet of like different questions and
they try to set you up to make your own
ad because they know that their ad
platform is a little bit confusing
that's probably why you ended up on this
tutorial because maybe you looked at and
said this is a little bit confusing um
and so instead of doing all of this and
going through what google wants us to do
we're going to scroll down and we're
going to find switch to expert mode
right here and the reason why we're
doing this is because if you go through
google's little thing that they want you
to go through i find that people end up
spending more money because google they
make money when you run ads on their
platform so they're going to convince
you to spend more money than you have to
i would suggest just switching to expert
mode so that you can skip most of that
and just get started running ads and
don't worry i'll show you every step of
the process here so let's go ahead let's
click on switch to expert mode
and once we do that we're going to see a
variety of different options for what
type of ads we want to run and what
we're really going for right and so
typically i end up just clicking on
website traffic you can certainly you
know if you are looking for just leads
and you're looking for someone's phone
number perhaps you're looking for
someone's email and maybe a real estate
agent or
you are a plumber then maybe you want to
go for leads you can go for sales
website traffic right product and brand
consideration uh you can go for local
store visits and promotions app
promotion brand awareness and reach
which is like a just very general thing
i personally would suggest going for
website traffic we run almost all of our
campaigns just as website traffic get
them to our site maybe it's to a
specific landing page conversion page it
gives us more leeway and it gives us
more options overall when we choose
website traffic but you can certainly
read the different type of campaign
types which we'll talk about each one of
these like search display shopping video
discovery right if we're going for leads
you're going to see they have some
different options there right if you're
going for brand awareness you have
display your video app promotion your
campaign type is app right so you want
to look at the campaign types and what
type of ad you want to run we're going
to click on website traffic here now
this is when we get into selecting a
campaign type this is going to be a very
important part of the video okay because
you want to understand each one of these
different types of advertisements
because this is going to significantly
affect your campaign and the way that
you're running ads so the first one that
we have in the one that we typically
choose is going to be google search ads
these are the basic google search ads
you've probably seen so many of these
it's probably what you think of when you
think of google ads uh just to show you
here let's say that um
i'm i'm going to be
marketing my marketing agency right and
so if you want an example of this search
ad we could say
marketing
agency uh
new york right
and when we do this we're gonna see
these three right up here at the top
these are all basic google search ads
this is the first option here right so
search ads right here
these are going to be the ones right
here we just see the basic text right
and it comes up when somebody searches
in google your ad will come up in one of
these three sometimes there's four
sometimes there's two it depends but
those are the basic google search ads
the reason why i like search ads is
because it's going to give you exactly
what you want for people who are
searching for something very specific so
when somebody searches marketing agency
new york i know that i can come up in
that specific spot versus a display ad
which might pop up um
across the web right so maybe you're
reading a blog or maybe you are
on some news website and you see an ad
that pops up on the side that's
typically what is known as a display ad
typically there's going to be some
pictures there's going to be like this
box you can click on sometimes people
call these banner ads as well
we're not that's not something that i
really do too much of because we like to
focus on search and then what we like to
do is branch out into these other types
of ads and this is what i would suggest
doing as well for people who are getting
started with google ads start with
search then you can branch out into the
others once once you nail down search if
you don't want to do that then i would
suggest nailing down at least one of
these like maybe you want to focus just
on display nail that down first get that
down to a science first and then you can
branch into the other ones don't try to
manage all of these different types of
ads at the same time in the first week
just trust me on that you want to start
with one and then branch out then we
have shopping ads
and so because we're trying to get
website traffic you're not going to see
this one available to us right here at
the moment but shopping ads this is also
something that
for example let's say that we wanted to
go for some organic um
protein powder right
and if we want to get organic protein
powder and we go to the shopping tab on
google then you're going to see that
some of these are going to be ads right
and so some of these are going to be
advertisements mixed in here um see
right here these are all ads and so if
you're selling a physical product and
you want to run shopping ads through
google you can certainly do that
and you can have your product pop up
here at the top
and that's certainly something that is
very feasible and very doable for a lot
of people so let's go ahead and let's go
back to here we see our search ads
display ads shopping ads video ads as
well right if you want to reach people
on youtube i can tell you this youtube
ads are getting very expensive i would
know this because we have like eight or
nine different youtube channels and we
see the certain conversion rates uh and
we see the certain ad rates across some
of those platforms youtube ads are
getting a little bit expensive you can
still do them obviously there's more
work involved with that you have to make
a video you can't just do some basic
search content you have to actually make
a video to run an ad with and that does
take quite a bit more effort
so it's probably not something
somebody's going to want to do right off
the bat but of course you can run
youtube ads or other video ads
through this through google ads and then
of course we have discovery as well this
is for if you're looking for just like
general you're trying to get out there
you can even advertise on gmail in other
areas as well so they have some pretty
cool integrations that we can use now
i'm going to click on search that's what
we're starting with today
and once we do that then we can fill in
our businesses website now don't worry
if you don't have a website up and
running right now at the moment that's
okay you can fill in something else or
you can just still follow along here
because there's going to be some pretty
important pointers that we're going to
be including in the next couple of
minutes here and so let's go ahead let's
fill in our businesses website for this
example for this google ads example
we're just going to use one of our
websites for this channel uh which is
central media and we actually do quite a
bit of marketing for companies um
so let's say that we want to market our
marketing agency right and so i'm going
to go ahead fill in my website
and then we can click on continue
and so you can start tracking your
website traffic as website conversions
you don't have to do this right now you
can skip over this for now we can circle
back to this let's go ahead let's click
on continue because we're going to talk
about the most important parts
up here you can see that we're on step
one of four right so we're on selecting
our campaign settings then we have to
set up our ad groups then we're going to
create the ads we're going to find
keywords that we can use to target
certain things and then we're going to
put in our billing information and
decide how much we're willing to spend
on these new campaigns
so for our campaign name let's call this
[Music]
let's say website
uh marketing
campaign or just website marketing ads
number one right so this is gonna be our
first campaign um and then for networks
i don't really wanna do display network
right now
i know that they're going to try to get
me into this but i don't have anything
that i want in display network right now
this doesn't have to be an actual like
picture or banner it can still be just
words but i really want to target
specifically just search i don't want
other things like if somebody's on some
random website and i'm popping up on
there i want to focus just on search and
specific terms that people are searching
for so that i can avoid people
accidentally clicking on my ads if
they're on some random website and they
accidentally the mouse goes over they
click on it suddenly that cost me money
um
so now let's talk about targeting and
audience segments this is very crucial
and you have to understand a couple of
things in regards to to running ads uh
and and marketing you'll know that as
you go more specific uh as you whittle
things down if you say that you want to
target uh one specific city or one
specific state or one area it's
generally going to cost you more money
than it would to target just broad
overall everyone in the world
and so you're going to notice this and
you want to really really take this into
consideration you want to think about
the product that you're selling or the
service that you're selling or whatever
you're advertising for
what is most important to you in terms
of market can you go broad is it okay
for you to go broad because if you can
you might end up paying lower per click
or per conversion
as what you would otherwise so for
example
if i'm selling a physical product let's
say that i'm selling organic protein
well sure you know i can probably sell
to everyone in the u.s and probably
canada but i don't know if i want to go
all countries and territories because
shipping costs can be really expensive
if i have to ship something over to
australia or i'm shipping to south
africa somewhere
then it might end up costing me a lot of
money and it might not be worth it or
maybe i just don't want to target those
customers because in certain areas maybe
it might not be as affordable to other
people right and and so you want to
think about that when you are targeting
ads and when you're thinking about where
you're going to be running ads uh for me
for let's say our marketing agency um i
don't want to be targeting everybody in
the united states for my marketing
agency because we're primarily based in
the northeast um and so instead of just
saying that i want to target the united
states i'm going to go ahead and click
on enter another location and for this
i'm going to say i want to target
let's say that
i want to target new york
right and i can decide between new york
state new york city it shows you the
potential amount of people in that area
and in that region let's say that i want
to target all of new york state so i'm
going to click on target
and let's say that i want to add to it
as well and maybe i want to target
people in connecticut for my marketing
agency so there's another 4.6 million
people i can get from that so i'm going
to click on target we can also exclude
if we don't want anybody so let's say i
want to target people from connecticut
but for some reason
let's say that i don't want to target
people
in
uh let's say new jersey right because
maybe there's something important there
where i can't do business in new jersey
i'm just making this up here of course i
can do business in new jersey but let's
say that i want to exclude new jersey so
i can go ahead exclude that because
maybe it's really important that you
don't get involved with that for some
reason i know people who uh maybe are
tow truck drivers and they can only do
business in one state they don't have a
license in another state so they can't
do it right so there's a lot of reasons
why you might want to exclude or include
certain areas
but you're going to know that as you get
more specific the price goes up right so
if you target only men or only women or
if you're targeting people who are only
over the age of 40 or only between ages
24 and 36 all of those specific things
they're going to end up driving up your
prices and how much it's costing you for
your ads so just please be aware of that
so let's go ahead
and let's continue on to languages
obviously this is pretty important i
mean you don't want to be
targeting languages that maybe
there's a big language barrier but for
this let's say we're just going to stick
with english i mean if we wanted to open
up the market even more we could
probably include spanish we could
probably include some other languages
that are highly common
in that area that we're targeting
another cool thing though that i've
noticed is that sometimes certain
languages are under targeted and
underserved
and so you can end up actually getting
some highly converting ads with low
competition if say that you are running
an ad in new york uh for a language
that's not very common and you know you
might not have a lot of competition for
that um so just an interesting thought
there uh so let's go ahead
let's continue on down to budget we also
have audience segments right here this
is you don't really need to worry about
this right now so let's go ahead and
let's look at our budget now when we
talk about budget for running google ads
you want to think about a couple of
things one of them is that
you don't have to have the most
beautiful perfect best converting ad
on the first day okay you have to
understand that with marketing with
google ads it's going to take time and
any great marketer knows this that
you're not going to have the best ad on
day one it takes time and what you have
to do is you do something called split
testing or a b testing and over time you
test different ads right so maybe you
try three different ads today and you
try them you see which one works best
then you start to tweak it and you run a
variation of that against the original
one and then you do that again and again
and again until maybe every time you're
tweaking ads you're changing ads they're
getting 10 percent better to the point
where eventually after months you end up
having the perfect ad or at least maybe
after weeks you end up having the
perfect ad
so this is what every marketer does
every good marketer will do this they'll
tweak and they will do these a b tests
so how does this uh pertain to budgeting
well you don't want to blow all of your
money right away okay so i suggest
starting with a pretty small amount of
money uh look at your overall budget and
say uh if you have a ten thousand dollar
budget for running ads then i would
suggest for the first week maybe
starting really small with like a couple
hundred dollars um and maybe your your
budget's smaller maybe you only have 500
to run on ads then start with you know
20 30
but this is going to be your daily
budget so let's say for my daily budget
from my marketing agency i'm willing to
spend forty dollars per day this would
run to about twelve hundred dollars per
month um and so you know this could be a
little bit expensive for some people but
we're assuming that we're going to be
able to get quite a few clients and that
will end up paying for uh this cost of
40 per day all right and then we also
want to look at how we're doing bidding
with ads right so what do we want to
focus on when we are running ads on
google do we want to focus on clicks so
we want to just get the most clicks as
possible uh for our website to get them
there we can also go for other things
like conversions conversion value
impressions let's stick with clicks for
now that's typically what most people
are going to go for you can also set a
maximum cost per click bid limit um and
so you need to understand and this is
not really for this video because this
is more like general marketing you need
to understand how much you're willing to
pay per new customer um and so if you
have a marketing agency and you say for
every new marketing client i'm willing
to spend
a hundred dollars 100 to get that new
client because that client's worth a
thousand dollars to me or whatever it
might be right or you're selling organic
protein and you say for every new
customer i'm willing to spend ten
dollars to get that customer i don't
know what your numbers are going to be
but make sure you figure those out
before you start running ads so that you
know if it's worth it or not for you to
continue to run ads so we can set a
maximum cost per click bid limit you
know you don't want to set this too low
because you might not end up getting any
clicks um but for me you know for my
marketing company i don't want to be
spending more than say eight dollars per
click which is really high probably
won't even get to there
but it's just to make sure that i don't
end up losing all of my money uh very
quickly and this is also why we
recommend having a low budget for the
first week or so just in case something
goes wrong you end up spending all of
your money and not getting any
conversions
so we're going to set that for eight
dollars for now but i i think we'll be
able to get them a lot lower than that
all right so we're scrolling down here
and there's a couple more things we can
do ad extensions so for example call
extensions we can add a phone number to
our ad this could be really good
especially if you are a local business
like you're a plumber or a marketing
agency um or a doctor a lawyer right you
can just put your phone number right
there on your advertisement that can we
found that this is really helpful
conversions they say get up to 15 higher
click-through rate i found it to be a
lot better than that and sometimes
people don't even click on your ad they
just call
they see your number they call
and you don't even actually have to pay
google for that so a little hack there
uh for you so let's go ahead and let's
click on save and continue you can add
in your phone number you can add these
other things you can explore them or you
can circle back to them later so let's
click on save and continue
and we're still on step number one of
four but we're moving on to step number
two here which is setting up your ad
groups so this is the fun part uh to
some people maybe it's not fun but to me
it's pretty fun this is where we are
finding our keywords we're deciding what
words do we want to target when people
search on google for marketing agency uh
what what's going to show up right and
are we going to show up for marketing
agency do we want to show up only when
people say marketing agency new york do
we want to show up when people say uh i
need help with marketing right so we can
decide uh when we're popping up in
google search based off of what people
are searching for so this is our ad
group number one we can set up multiple
ad groups
what google has done here in this case
is they already filled these out for us
we're gonna go ahead delete these this
is because they looked at our website
centralmedia.com and they just said oh
this is probably what they are looking
to run ads on
and what keywords are targeting i'm
going to delete those and we're going to
start to fill these out on our own
so here's really important right here
down here you'll see these three
different options for how we type in our
words right so we have just our generic
keyword which is a broad match so for
example
if i do say
marketing
agency new york right
so now if if if somebody searches
anything remotely related to marketing
agency new york my ad might show up when
somebody searches this in google it's a
very broad keyword match and so they
could type in different variations and
my ad might still show up they could
type in something like maybe
ad agency new york or maybe they type in
marketing agency manhattan and my ad
might still pop up because it is a broad
match to this keyword now here's where
it gets interesting if we use quotation
marks and we say the same thing right
marketing agency
new york
what's cool about this now that we put
it in quotations this tells google ads
that we only want our ad popping up if
we have this phrase match okay so it has
to be a phrase match rather than just
like a broad overall similarity thing
right so for a phrase match somebody has
to type in either marketing agency new
york or maybe they type in new york
marketing agency uh or maybe they type
in um agency marketing new york right
but they're still using those words that
are within those quotations so it's we
have the potential to show up with our
ad uh when somebody types that in so
it's a little bit more specific it helps
us avoid those really broad ones um i
tend to like to get more specific now
there's one more that we have here and
this is using brackets okay so go ahead
look down here with brackets it's the
exact match so this would be right
marketing agency
new york
with brackets around it
what's best about this and the reason
why i like going and using brackets for
almost every time that i use google
search ads is somebody has to type this
in exactly how it appears right here
they have to type in marketing agency
new york and only then will my ad
display only then will my ad have the
potential to show up this helps me
because it ends up
saving me money because i have more
predictability because if you go for a
broad overall match and you don't put
brackets around these ads you might end
up having somebody searching for
something uh totally different than what
you're actually targeting you know
instead of
you know let's say for example somebody
could type in how to start a marketing
agency in new york and your ad could
show up you don't want that because
suddenly you end up having competition
right but your ad might still show up if
it's a very broad uh term and you don't
have any quotations or you don't have
any brackets around it so that's why i
like using brackets you can target more
specific people so let's go ahead let's
fill some of these out here there's a
number of ways to find new keywords
for
running ads there's something called
keywords dot io i know neil patel has
something i think uber suggests that he
has and it's really helpful for finding
keywords you can also just go ahead and
do a google search for uh keyword finder
right best keywords for running ads you
can just search that on google and you
can find a couple of different tools
google also has one i'm going to show
you how to use that and find new
keywords in just a minute here but let's
go ahead and let's find a couple more
terms
that we can use here right so instead of
marketing agency maybe we want to do ad
agency right
add agency nyc right and we can just
start to put in a bunch of these i would
suggest starting kind of um as broad as
possible if if you're using these
brackets you know you want to make sure
that you're getting enough search terms
like let's say that there's only 10
searches per day for ad agency in new
york city right that's not going to be
very good for you because you're not
going to get too many uh searches
overall from that so we have to fill out
a couple more right
so marketing
nyc
and let's say maybe we want to target a
couple more like
marketing
agency
brooklyn
and uh maybe let's put some brackets
around this or let's put some quotation
marks around this one right and so we
can go ahead and just start testing some
of these words out they don't have to be
the best ones of all time like right on
the spot it's okay if you just fill some
in now go back and change them tweak
them and find better keywords that you
can target all right so we filled in a
bunch of terms here and let's go ahead
we can create a new ad group if you want
you want to start testing things right
away we're gonna stick with one ad group
for now though today we're gonna go
click on save and continue
all right so now we are on step number
three of four here we're actually
creating our first advertisement with
and like we said earlier this doesn't
have to be the best ad of all time right
off the bat um so you can just start by
filling in some things that you think
might work
and i would suggest doing a couple of
different variations of these so maybe
make at least two or three and then run
some tests on them and see which ones
perform best and get the best
conversions so what google has done is
they already actually filled some of
these in for us so we're going to delete
these because they just looked at our
domain and they said oh this is what we
think that they want for ads we we don't
though so i'm going to go ahead and
delete all of these okay so now let's
start filling in the headline so the
first headline
let's say that we want it to
just say something really basic like
maybe marketing
agency
nyc
and maybe on the second headline we want
something like um
100 percent guarantee right
one 100 percent
guarantee
so as we go through and we fill out the
headline and then the description
you have to remember that sometimes you
don't always have to reinvent the wheel
when trying to run ads so if you're
running out of ideas of what words we
can put in a headline you can certainly
go and look for inspiration from other
ads and other companies now don't go and
copy people please don't do that and
don't misconstrue the words that i'm
saying here but when i say this what i
mean is you can go ahead and let's say
that you have a marketing agency in new
york city right well it doesn't hurt to
go and google maybe marketing agency
london marketing
agency toronto and see what ads are
appearing there you get some interesting
ideas you know maybe some different
words or phrases that you didn't think
to use before that you could potentially
use mix and match a little bit but
definitely don't don't copy that's
that's not very right to do so if you
want to do that you can go and borrow
different ideas a little bit
for some inspiration so let's just fill
a couple more of these out here let's
say that maybe for another headline we
want to do something like
increase leads
and maybe for another line maybe we want
to say
voted
number one
agency or ad agency
in manhattan
right make sure you don't make this up i
mean somebody has to vote you number one
right this one goes over our 30
character limits so can't use that so
we're gonna have to actually just uh
type in maybe
nyc
not nyu nyc uh and you know we can just
stick with four headlines for now uh
let's go ahead and let's go and add some
of our descriptions here so maybe we
want to throw in some words like
strategic
ad agency
focused on
on
driving
growth
maybe in another description we can add
in some other different words as well go
ahead spend some time thinking about
this i'm i'm doing this off the cuff
right here so uh you know i don't have
tons of different ideas i can just throw
out there right now but let's say that
we want to do
something like
maybe you know
double
sales
whatever right so we can add a couple
other things if we want but i'm just
kind of skimming over this now to end up
saving you a little bit of time so once
you figure that out you can go ahead and
click on save and continue
and now we want to confirm our payment
info
and once we do this we're actually going
to end up in our google as account
whereas where it will get pretty
interesting and then i'm going to show
you a couple more important features
once we are actually inside of our ad
account so let's go ahead let's fill out
our payment info um and then we can
continue on with this
all right so we just submitted our
payment info uh now our account is
activated let's click on continue
and now we are going to explore our
campaign it says that they're going to
review our campaign usually takes about
an hour so you might have to sit around
a little bit go for a walk whatever it
might be and then once it's approved we
can edit our campaign and check on its
progress so let's go ahead let's explore
on our campaign this is our google ads
dashboard this is what's going to pop up
every time we come back into google ads
you can see our clicks our impressions
our average cost per click and then our
cost overall that it has run for us
here's our campaigns we can view them we
can make more campaigns if we would like
to here's our keywords we can add more
keywords right here in this dashboard
they just modified this whole new google
ads dashboard it's brand new
you know we made a tutorial about this
last year and it looked totally
different
so it should probably stick like this
for a while so here's our different
keywords we have negative keywords as
well so this is something really cool
that if you want to
say that you don't want anything popping
up in certain things we can put in
negative keywords right so maybe i never
want my ad to show up for something like
um you know worst ad agency right like
where's ad
agency
nyc right things like that i can go
ahead and i can add this to my campaign
right so we got to select a campaign
this campaign let's add it to it let's
click on save
so now
i can block this word uh basically i
won't show up for this word and you can
go and fill this out if you feel like
you need to avoid certain things like
this so let's go back and click on our
campaigns or go back and click on google
ads the logo up here to take us back to
our dashboard
what i would suggest doing at this point
you've gotten this far you can run your
ads through this dashboard what i would
suggest doing is go ahead and create a
couple of different ads and then try and
test those there's a lot of tweaking
there's a lot of testing that's going to
be involved
it's not something that i can show you
specifically in this video here right
now because it's it's something that's
going to take weeks maybe we can do an
update on this and i'll show you how
these ads are performing in a couple of
weeks if you would like to see that let
me know down in the comment section we
can do like a more in-depth one
but this should really get you started
here this should get you started with
running your ads i really hope you found
some value in this one other thing i
want to show you though before we end
this really important is you go up to
tools and settings up here you see it in
the upper right corner we click on tools
and settings
and then we're going to have something
called the keyword planner and so the
keyword planner let's click on it
this is going to help us find new
keywords and it shows us
basically how much people are are paying
or what the average cost for targeting
specific keywords might be so let's say
that i want to discover new keywords i
can also get search volume and forecasts
really cool right i want to know how
many people are searching for marketing
agency new york i can get that
information from google because they
want you to run more ads they want to
give you information like that so let's
say that i want to find new keywords
though i can click on discover new
keywords and let's say
marketing agency
new york right
and this is the one that i want to
search for to find new keywords let's
click on get results
and now it's going to show us different
variations things that maybe we didn't
think about keywords that we can end up
targeting
in our ads in the future so this one
here looks pretty popular digital
marketing we can scroll this over
digital marketing agency new york
marketing agencies new york city digital
marketing agency new york city right and
then what's really important is we look
at the average bids how much are people
paying for
these advertisements and so we can see
the low range and the high range for how
much people are bidding to get people to
click on their ads and you can see that
it's pretty expensive i mean this is new
york city it's probably gonna be cheaper
in your area and if you know depending
on the business that you're running if
you're running ads for your your jewelry
company or for your plumbing business
these rates are gonna be totally
different based off of that um but you
know for example digital marketing
agency nyc gets between 1 000 and 10 000
searches per month has low competition
according to google
and the uh expenses for us it's going to
be anywhere between six dollars and
19.43
per click per person who's clicking on
that so that's really not too bad it's
nice to have this information and we can
add these right here
by using the keyword plan and we can add
them into our
new ad group right we can make a new ad
group or we can add them into an
existing ad group that we might already
have so this is why i love the keyword
planner i would suggest going around
looking around through this a little bit
more you can download these as well you
can look for
you know different time frames when
people are searching for these once you
do that you know that's just another
great feature that you can have in there
so hopefully this video was of some
value to you let me know your questions
down below you can always dm me on
instagram as well i'll try to get back
to you i really do do my best to get
back to you we've been getting flooded
with messages lately though um so thanks
for watching uh and i'll see everybody
at some point in the future we have lots
more ad videos coming out for facebook
instagram ads youtube ads a lot of
videos like that so make sure you
subscribe to the channel drop a like on
the video if you have known so already
and i wish everyone the best of luck