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Is Merchant Sales Getting Harder How to Sell Credit Card Processing

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So you’re out in the field or on the phone selling credit card processing.

Maybe you’re managing a team of credit card processing sales people, and in the back of

your mind you keep getting this question that says, “Is merchant sales getting harder?”

You know when you have all these competitors like Square and Stripe and we have all these

different point of sale systems.

So one of the questions I get asked a lot in my consulting practice is you know is this

just a losing battle?

Is it just getting harder and harder?

So I’ve got some really interesting thoughts about that, that I wanted to share with today.

#1.

The answer to the primary question is no, it’s not getting harder; it’s getting

different.

It’s changing.

Just like everything, things change.

Okay and so I guess I would say merchant sales is getting harder, if you’re doing the same

thing that you did for the last 10 years and you haven’t changed at all.

Right?

But merchant sales in many ways is actually getting easier, if you’re changing and you’re

adapting to the new way of doing things.

What do I mean by this?

Well, a couple of key things that you need to understand.


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