How to sell someone a credit card
How to Sell Credit Card Processing - Part 1 - Introduction
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hi my name is James Shepard with CC
sales pro comm and in the next few
videos I'm going to be walking you
through how to sell merchant services
I'd like to get started by telling you
three things I don't like about most
sales training courses that I've been
involved in I don't know how many of you
have ever gone to a sales training
course you've had a sales trainer come
in to your business or even you've read
a sales book there's three things about
sales training that frustrate me and I
wanted to talk about those first because
these three things are not going to be a
problem with this particular training
course the first thing I don't like
about some sales training programs is
that they're too general um you'll go to
a sales training program and they'll try
to explain how to sell corporate jets
and they'll try to explain in the same
sales training program how to sell you
know hot dogs from a hot dog stand well
those are two very different items to
sell and in any successful sales career
there's going to be some particular
things that you need to learn in order
to be successful in that industry now I
sell merchant services in the last four
or five days I personally made six or
seven sales myself personally out face
to face in the field I've sold people
over the phone and so I am a salesman of
merchant services so I can assure you
that the training you're going to go
through in these videos is specific it's
targeted and while some of it will be a
little bit general and you know I have
some general sales advice I'm going to
try to make it as specific as possible I
figured that if you didn't already know
how to sell you probably wouldn't be
getting into this business and you
probably wouldn't be watching this video
so I'm going to assume that you already
know how to sell and I'm going to show
you how to take that knowledge and that
experience and apply it to the merchant
services industry secondly most training
programs have too much fluff it's not
practical you'll go to a training and
you might be there for two or three or
four days for a seminar and you get out
and you think all me and that was great
that was so good and then you get home
and you think now what can I do with
that my goal in this try
is to present you with specific action
steps that you can take along the way so
be ready to take action on the training
the worst thing for me would be if you
watch this whole training and your
company put you through this training
and then at the end of it you think well
I don't know what to do now or you don't
take action my goal is not just to show
you things to think about my goal is to
show you things that you can actually do
that are going to have a positive impact
on your commission third most training
programs are not personalized and
they're not engaging now depending on
where you're watching this video if
you're watching it on YouTube you can
make a comment right below this video
and we'll talk back and forth via
comments on YouTube if you're part of a
larger company that's using my sales
training you're going to want to talk
with your manager and I'm going to try
to make this program as personalized as
and get in it as engaging as possible I
want to spend a lot of time in this
training helping you develop your pitch
helping you develop the things that you
can say because let's face it I can't in
you know a few hours of training cover
everything you need to know about how to
sell merchant services but what I can do
is I can give you a pitch that works and
we can give you worksheets and help you
develop this pitch along the way so
again depending on where you're watching
the video make sure you're engaging with
this video and the content that we
present make sure you're able to apply
it to what you're doing and then if you
have questions talk to your manager talk
to your sales trainer or you can always
email me James at CC sales pro comm
James at CC sales pro comm so there's
our introduction 3 things I don't like
about sales training and I can assure
you that this training is not going to
have any of those three things so let's
get started
