should you sell digital marketing to
small businesses i don't think so stick
around to find out why
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at email10k.com when i was first getting
started in entrepreneurship
i thought it would be so easy to sell
something to restaurants
and i did it i sold copywriting to
restaurants menu rewriting services i've
talked about that a few times on the
site
i had a couple clients and it was
fine meaning i got fifty dollars to
rewrite
some menus one time i got a hundred
dollars and
it was a lot of work but it was money
coming in so
i don't wanna hate on small business and
i don't wanna hate on people that sell
to small businesses
it's just not something that i recommend
people do and it's not something that i
would ever do again
and that's what i want to talk about in
this video because a lot
of agency owners a lot of service
business owners will get stuck
in this trap of selling to local
businesses because it's
fine meaning like you can make money
doing it my little brother terence just
started his
agency about six months ago and he's
making a good living selling to these
local businesses doing social media for
200 a month or selling a website for 400
i
don't want to hate on that because
selling to these local businesses
is a way into entrepreneurship for most
people including myself
but you don't want to stay there for
long you do not want to be selling to
these small businesses and that's what i
want to talk about in today's video is
reasons why
you need to get up to the next step i've
sold to enterprise i
did social media for tyson chicken right
like we've done a lot of these major
websites
i've sold to the golden geese which are
small to medium-sized businesses between
five and 150 million dollars in revenue
and i've sold to the mom and pops which
are the local businesses
that make under five million in revenue
and i can tell you without a doubt
the five to 150 million dollar client
range
is the best range to sell services to so
let's go through a few reasons not to
sell digital marketing to small
businesses
the first one is pricing small
businesses cannot afford
to pay the price that you want sure you
can get 200
a month for social media services and
you might think that that's great if
you're a new entrepreneur
200 a month for doing nothing three
posts a month you could be doing pretty
well with that
but what if i told you that if you went
to a slightly bigger business
you could be getting 3 000 a month for
the same work or even 10 or 15 or 20 000
for the exact same work and here's the
difference
so let's say you're managing social
media for joe's new york pizza lv
they have two locations somebody is
probably getting 100
a month or maybe even less to manage
this account right 90 followers
and they're they're going for it this is
actually not even a managed account they
stopped in 2019 it looks like
somebody got fired that was working for
this local business and it seems like
they were doing a great job
now compare that to a regional chain a
golden goose company
like double dave's pizza works and you
can see
1000 followers 1.8 followers but you can
see that the work
is about the same even the same level of
engagement but because double dave's is
a much bigger company
they're a regional pizza chain with
multiple locations the person behind
this website behind the social media
account is making
i would guess based on what i know about
this market 10 times more
they're making 10 times more than the
joe's new york pizza
manager and that's what you can do when
you start working with slightly bigger
clients it's not like the workload
changes at all
it's just now they're paying more
because they're a bigger business and
they can afford it
another big reason to avoid the small
companies and start working with the
golden geese companies
is the potential for results for a small
corner shop there's only so much
you can do with seo with a 200
budget or ads or anything so
you will be limited in terms of what you
can do as a person
don't we all want to grow meaning like
don't you want to increase
the size of your results and get more
wins for your portfolio
i know i want some major case studies
and the bigger case studies you have
the better you can do so if you're not
able to succeed because you only have a
200
a month seo budget you are holding down
your entire career
working with a small business versus if
you work with a slightly larger business
maybe they give you 20 000
now you can actually rank number one now
you can have some of these screenshots
where you're generating massive amounts
of traffic for these businesses and you
can use that to get bigger and bigger
clients it's exactly what we talk about
in email 10k
we actually talk about how to borrow
other people's case studies so you can
skip this initial grinding period
another big reason to avoid small
businesses is the sales process
is sometimes unreasonably complex
meaning
let's say you're working with like a
husband and wife team
now the wife might want to work with you
but the husband doesn't
maybe the son is the one trying to push
the whole thing through like there's
way too much family drama there's stuff
to deal with maybe they have like other
vendors like there's
there's too much happening versus if
you're working with a
golden goose company they've worked with
other vendors before you're not like
mom and pop and you right you're not
like the third
person coming into this company you're
one of a thousand
employees and probably a hundred vendors
so they're used to working with people
like you
and that means the sales process is way
more consistent
and scalable that means you don't have
to be worrying about
drama you don't have to be getting
yelled at by small clients
over a 200 budget no you can throw all
that out and you can just
predictably close deals if you avoid
these small businesses
another big reason to avoid these is
expectations when somebody is spending
their last
two hundred dollars on you they are
going to manage
the crap out of you they're gonna be on
top of you and just trying to get every
cent out of you versus if somebody is
giving you
two thousand dollars out of just this
giant stack of cash
they're not even gonna care i do this
within our companies we're a golden
goose company
across like x27 and all of our brands
and we spend thousands of dollars on
one freelancer and i'm not managing it
somebody on the team is dealing with
that like i don't even care
so when the scale increases the
amount of management that you have to
deal with
goes down and with the larger golden
geese it's even better someone might
give you 30k
and then not talk to you for months and
just expect you to do your work
in a silo that happens all the time we
have clients for x27 that
are paying consistently 6 000 a month
who we never hop on a call with because
they get enough meetings and they're
just fine
they never talk to us and you can have
that same thing happen imagine never
having to be yelled at again
by a client that's what you can get by
doing email 10k
and moving up from these small
businesses another big reason to avoid
small businesses
is you don't really want to work with
somebody that has a lot of
unknowns or a low knowledge of marketing
meaning you talk to a pizza restaurant
and let's say
they just get all their clients from
walk-ins they've never tried seo before
they've never tried social media before
they've never done an ads campaign or
anything they have a crappy website
you are going in blind and now you're
taking 200 a month to improve their
marketing
you don't have the budget to do testing
you don't have any data to do anything
with to make any decisions
and so the odds that you're going to
succeed with them
unless you've done this a million times
before with local pizza restaurants
specifically
the odds are very low so you're not
setting yourself up for success by
working with these small businesses at
all
which could lead to mental breakdowns
you could think you suck at marketing
but really you're just working with
terrible clients
another big reason to avoid them is
there are unknown entities
meaning if you worked for nike you could
go to any other shoe company and say you
worked with nike
and get in the door at least if you
worked with brad's pizzeria
nobody knows who that is right so by
working with
slightly larger brands or people with
name recognition you actually get value
out of those case studies
versus having to say a single location
pizza restaurant in las vegas
that is a much longer sentence to put
into a cold email
than saying dominos i worked with
dominos
imagine the difference between those two
and how many more doors working with
someone like domino's
is going to open versus someone like a
small pizza chain in southern las vegas
and another big reason is limited growth
there's a finite amount of
growth you can do for these companies
when it comes to digital marketing
let's say you're working with a local
chiropractor and
you're able to rank them number one on
google in their local area
now they're instead of getting two
clients a month they're getting 20
clients a month
and they're doing so well that they just
have to end the service what are you
going to do get them 40 clients a month
no they're already booked out
you know what i'm saying like there's no
growth for you you're either going to
get fired or you'll keep your 200
retainer maybe do a little bit of work
for them and they're maxed out now
versus if you're working for a national
brand or you're working with someone
with multiple locations
now you can continue to grow as your
skills grow your budgets increase
and you're actually going somewhere
you're not stuck at the 200
a month mark so if you want to break out
of this small business trap
go over to email 10k.com hop in the
course and
we'll teach you how to get meetings with
million dollar brands billion dollar
brands and the golden geese
we will break this trap for you and you
can actually build your agency into a
seven-figure agency
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thanks for watching i'm alex berman feel
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thanks for watching i'm alex berman