current big frustration of mine is
people releasing videos on YouTube
saying how easy it is to start a digital
agency right now now I need to stress
that I'm living proof that anyone can
make money by starting a digital agency
or becoming a successful freelancer
but what makes me angry is that these
videos severely undersell the exact
skills which is required for you to be
able to make money through setting up a
digital marketing agency and by watching
any of these videos and I think they all
watch each other's videos because
they're all saying exactly the same
thing and the strategy it may have some
different points but it rolls out like
this and that all you need to do to make
money online is to pick a niche start
selling some packages hire some
Freelancers to complete the work and
then finally scale scale scale and then
from there all you need to do is to sit
back and enjoy life spending your days
posting the below images on your
favorite social platform and that would
be posts of huge flying business class
somewhere working at a Beachside Cafe
with your laptop open with a latte right
beside you and then my all-time favorite
of you posting holding your phone
showing everyone your stripe balance
from yesterday's sales having worked in
the industry since 2010 and now
surviving and thriving for over a decade
with 12 years of experience I can tell
you that I've seen and worked and
managed every single different type of
business that you could I've worked as a
freelancer I've set up and run my own
digital agency I've consulted to other
digital agencies and I've consulted to
individuals who call themselves a
digital agency but really there's just
someone who's running this get rich
quick strategy through setting up a
digital agency and what my experience
has taught me is that you actually need
two core skill sets in order to succeed
in setting up your own digital agency or
becoming a digital freelancer and the
first one and probably the most
important is that you need to be able to
sell regardless if you're running cold
email campaigns sending through video
reviews running webinars whatever the
fancy sales tactic of the day is the
fact remains that you need to be able to
sell yourself and the services that you
are wanting to provide and this includes
everything from lead generation through
to actually closing the deal and getting
someone to send their money to your bank
account now for me thankfully in the
first 10 years of my career it was
pretty much spent in sales both in high
pressure sales and also what we'd call
more professional sales and so I was
lucky enough as I entered into this
industry I came with a good
understanding of not only how sales
works but also how to take someone from
an initial lead all the way through to
signing off on that deal so that is
something that is quite comfortable for
me but I know that for a lot of people
the biggest barrier holding people back
from success is that they find sales
very very uncomfortable and what I mean
by that is that they just find it hard
they don't like doing it and it's what
holds them back from seeing greater
amounts of success and achieving any
income goals they've set for themselves
and then to complicate this even further
this becomes incredibly harder if you're
trying to sell a skill or a service that
you know deep down that you don't know
much about while some people are
comfortable doing this the majority of
people myself included don't feel
comfortable selling a skill or a service
that they don't know anything about and
then this brings us to the next skill
set which you need and that is to become
an expert in one of the areas that
you're wanting to Target clients for so
whether that would be Google ads
management SEO web design email
marketing or social media marketing and
the reason why I'm listing this as a
core skill because if you know that you
excel in one of these areas it makes it
so much easier for you to complete the
sales process because you know that you
can perform a profitable task that other
businesses need and the other reason for
why I'm saying that you need to be
skilled in one of these areas is because
if you follow that other model where
you're just selling without having any
expertise or knowledge in this area of
digital marketing you'll find it very
very hard to rescue fix and increase the
performance of your campaign if you
select and hire a freelancer who can't
get the task completed and this is why
in many cases a lot of people who follow
this get rich quick scheme through
building a digital agency lose as many
clients as they sign because the clients
that they are selling on leave very very
quickly because you're not able to
achieve the results that you promised
them through the sales process and this
is why I recommend doing the steps in
the reverse from what the online
marketing gurus are sharing in that I
recommend the first step to be able to
build a successful and long-lasting
career online whether that be through
building a digital agency or becoming a
freelancer is to firstly become an
expert in one of those areas say for
example like what I did Google ads and
when I say expert status this isn't
really reliant on the amount of years
that you've been doing a service what
you want to know is is that you want to
see that you've had someone's campaign
and you're able to say for example
double the amount of sales that they
achieve in a six-month period or you may
be able to reduce those conversion
acquisition costs by 30 percent over a
three month period with the focus being
is that you want to have some success
stories so when you're looking to sign
some extra clients you can give them
some real life campaigns and show them
and say look here's client a previously
they were only getting ten thousand
dollars in sales a month after three
months I increase their sales to
eighteen thousand or twenty thousand
dollars or you can show them client B is
it when they started with you they were
paying twenty dollars per lead and then
after three months you drop that
acquisition cost down to 15 so you're
going to the sales process with tangible
results you're not making hello promises
you are giving them real life examples
of clients and campaigns that you've had
success with Plus on top of that because
you've been so successful with your
clients you will also have some
testimonials that you can show them
throughout the sales process and this
helps them to have more trust in your
services and in my business I've got
countless clients who are happy to even
act as a reference so I can have new
clients actually reaching out to
existing clients to double check that
they are happy with my results and the
level of service that I provide them and
what I'd also recommend is that if you
have got success in one little
individual business Niche is to continue
to focus on that Niche reaching out to
the same or similar businesses who may
operate in a different geographic
location and the benefit of that is that
the testimonials and the success stories
that you're bringing over are going to
be highly relevant to the new potential
client that you're trying to sign and
then all the time as you're signing up
new clients you're getting more and more
experience in your chosen skill set and
if you're watching this video right now
and that's you and you want to increase
your income through building your own
digital agency or becoming a successful
Google ads freelancer I want to leave
you with a couple of thoughts and the
first one is is that I want you to
remember this quote is that most people
will overestimate what they can achieve
in one year and they'll underestimate
what they can achieve in 10 years and
what I want you to understand is that
your business growth will not be linear
in that you won't have the same level of
growth year on year in fact many
businesses including mine experience
what's called hockey stick growth and
what that means is they have a number of
years where they've just got small
incremental growth and then one year out
of the blue they just get a massive
increase in sales and income coming into
their business and I truly believe that
this is the type of growth that you want
to see in your business where you've
spent multiple years of building your
skill set and refining your skills also
improving your messaging and the ways
that you're outreaching to new clients
and the ways that you sell and the way
that you price your own services and I
prefer this type of growth because it
means that you're more likely to not
have that huge growth and then that
quick fall away because unfortunately
that is a trend which happens far too
often in a lot of these quick growth
strategies in that their businesses fall
apart as quickly as they're growing
whereas for you the goal is is that you
want to create a long-term success in
your business career and then finally if
you're really interested in learning
Google ads so that can become the skill
set that you use to build your own
freelancing or your own digital agency I
want to invite you to my 10x Google ads
community and this is a community where
I share Advanced master classes on
Google ads and these are strategies that
I teach that I don't cover right here on
my YouTube channel and then along with
that every single month I run a group
coaching and live q a call and this is
where I go through and review some live
campaigns of current community members
and really break down how I optimize an
account and how I scale and also improve
the performance of individual campaigns
and then on top of all of that you also
get access to my private Google ads
Community where you can come through any
time of the day so 24 7 and ask
different questions and your community
members who are Google ads Specialists
from all over the world are more than
happy to help and give advice in
different situations and if you'd like
to see more information about my 10x
Google ads community and also see a
sample master class all you need to do
is to follow that link in the
description right now thank you again
see you next time