How to Sell Software to Businesses - Part I: Strategy

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so if you're implementing a strategy

where you're selling your software to

upper level management you can focus

your messaging more on business value

and if you shift to talking lower in the

organization to Frontline managers you

can focus more on the technical value

hello it's Michael helper with sales

scripter and in this video we're going

to talk about how to sell software to

businesses now this is a very big

subject and we're going to really dive

in and go through our recommendations

for how to do this step by step and with

that there's a lot to talk about so

we're actually going to break this out

across multiple videos the strategy

reaching out gathering information sales

process generating leads meetings and

presentations and then we'll wrap up

with closing deals so let's start out by