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What is social selling? Twitter & LinkedIn best practices!

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So what is social selling and how do you measure it?

Find out — inside the video!

Hey, it’s Chia from Brand24 and this week we’re going to take a look at social selling,

and show you just a couple tips and tools that will help you measure and improve your overall

effectiveness... but first, what is social selling?

And how is it different from social media marketing? So, social

selling is the process of finding and connecting with your potential customers through

social media.

This might sound pretty similar to social media marketing, and there are definitely

a lot of areas where social selling and social marketing overlap, but the key difference

between these processes is on the scale and in the way that you connect and build relationships.

For starters, social selling is about developing 1-to-1 relationships with a single individual

(or a very small group of prospects), with sales being the long term goal.

Social media marketing, on the other hand, focuses on 1-to-many communication, with the

express goal of increasing the reach of your message to find an even greater audience…

and this is the basic difference in scale.

Now, in terms of the process, social selling is a really big part of modern day lead generation (and

vice versa) and it's an essential part of nurturing your leads — or building relationships

and developing trust.

It’s a process that you can technically apply to any platform where you might find

your prospects, but it tends to happen most naturally on sites like Twitter and LinkedIn,


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