let's talk about marketing yourself the
secret to make content
easier is to tell your story to embrace
your own uniqueness
tell us your story who wants to know my
story
so boring there's nothing here and
divert your attention elsewhere and i
get that feeling so i'm there with you
this is the question that came up in one
of our recent call
in the program i feel like uh if i
for just keep telling my stories and i'm
not focusing
on being a brand strategist and talking
about brand strategy
then people won't get that i'm a band
strategist
oh that's very interesting so this is
where i'm gonna say to you
this is a long game it's the infinite
game
and if you try to think one effort
equals one client
i think you're gonna play a different
game you're gonna play the game of
advertising and you're just going to
talk about your services and your
products and your offerings all the time
and to a point you have to do that but i
i don't think that's how you're going to
build a community
and the one of the best people that i
know about uh who does branding is aaron
draplin
and all he's all he does is tells his
personal story all all the time and you
get to know who he is
and what better way than for you at some
point in the near future in the next
three to six months
to build organically an audience that
shows up for you
as a person who tells their story in
open and transparent and vulnerable ways
that's empowering and enriching the
lives of others to say
shouldn't we pay attention to mahi since
she does such a wonderful job
of branding herself couldn't we use that
talent for us
and why aren't we smart enough to hire
her
okay play the long game remember it's
not
about transaction it's more about
transformation and if you can do
that you're gonna create so much more
value for yourself the long-term plan
is to make it easier for people to find
you than your competitor
to make people fall in love with who you
are as a creative human being
and then to hire you for the services
you want to sell them or the products
you want to sell
right now we're just at the beginning
stages of helping you find
your voice in the world and to get used
to creating content
in a way that's not overly taxing on
time commitment and it's really just the
easiest thing to do which is to tell
your story
find parts in your life to share with
other people
that are lessons learned keep doing that
if you guys need a prompt
this is an easy prompt think about every
person
who taught you a lesson tell that story
because they were the mentor in your
story
okay long term it's a content gameplay
for you to develop marketing skills
and if you trust me i hope you do if you
trust me i will take you to the promised
land but you have to do this
work it takes time this is not an
overnight
scheme it's not it's work it's hard and
i want it to be hard
and i want it to be hard work i've tried
many different ways to get you there
and this is my latest scheme i will call
it a scheme because that's what it is
let's talk about something here and i
want to wrap up
last week somebody reached out and asked
me
if i'm interested in doing i think it's
called jumpstart for
entrepreneurs organization and if you
know anything about eo i've been to one
of their meetings before
to be a member of eo i think you have to
make more than a million dollars a year
and the average that people make as
entrepreneurs in eo
is five plus million dollars and they
found me
through instagram this woman who's in
charge of learning she has a master's or
phd in
in teaching and she's i think in south
america she reached out and she's like
we would
like to inquire to see if you're
interested in teaching
an influencer social influence thing for
our eo members all over the world
and it's been a very interesting
discussion so she just sent an email to
me last night
and said look we don't have a lot of
money to do this but we can start
with ten thousand dollars for you to
teach us
[Music]
to create a 21-day program where there's
a lot of self-study and then some
some lectures that you do maybe three
lectures or three meetings with us
and i thought this is so wonderful and
of course i asked her how did you find
me and she's like
i just searched like business influence
something and you just popped up all
over the place
so what i'm talking about right now in
answer to mahi's question is we are
like johnny appleseed we're planting a
lot of seeds
some will bear fruit some will die some
will wither away
but we have to plant those seeds and
when you want to collect
the fruits of your labor will be months
sometimes years from now
but the work needs to be done today if
you wanted to bear fruit
it does take time and i'm very excited
because
imagine at some point somebody's
probably paying money
to be in front of a global community of
millionaires
think how powerful that is and to
position yourself
as a person who can teach something that
they might find to be valuable
see how this game works you plant the
seeds today you gotta plant those seeds
and i'm gonna help you
step by step we'll get there together i
hope that you like this
content and in the next video we will be
learning
the secret formula for a rate story
we're calling these stories that win
hearts and
minds because we have to do both so stay
tuned
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