hey guys how's it going Brad Reilly here
founder of the accelerated company and
in this video today I'm going to be
going through how you can close social
media management clients in 2020 now
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further ado let's jump right into it so
what I want to do in this video today is
break it up into seven different steps
for you for you to be able to actually
build and run a successful social media
management business now the first tip I
have for you is almost the foundations
here I need you to understand the real
selling points behind social media
management before we progress any
further ok so the first tip for you is
to understand this selling points of
social media management and for most
people when this may can actually take a
lot people by shock but getting sales is
not a selling point from social media
management because for the most part
posting on social media Ryan captions
scheduling out content doing a bit of
growth which is essentially what social
media management is it's not going to
directly translate to an abundance of
sales overnight it's not going to happen
it is a much longer term play for
businesses than a short-term direct
tangible ROI play alright so you need to
understand that before you go into
businesses start promising a bunch of
sales and guess what the sales don't
come in and because you've promised it
they're not getting what they expect and
then they leave ok that's bound to
happen so understand the selling points
for management which are building brand
awareness building top-of-mind Authority
ok making sure if you're posting every
day you're staying top of mind over
competition building brand you know if
you've got nice-looking posts with the
logo the colors again it's gonna
associate that brand with that company
building an actual online presence again
this is another important thing when
people go on to social media and they
search for a company and if you don't
show up but let's say you're completa
restaurant right and you type in chicken
restaurant in London and your
competition comes up and not you but
they're looking for a chicken place to
in London guess what you've lost that
potential customer so it's important
again that you're staying top of mind
you're building brand awareness and
you're also building that social media
presence and that stuff that you can
help with another selling point is that
you can take it off their hands you know
social media management you need to have
a social media presence a lot of
companies well every company needs a
social media presence but it's
time-consuming so that's another selling
point for you and you know when you
speak into your prospects you can say
this but I can take this completely off
your hands and save you a bunch of time
so you can focus on growing your
business again that's another selling
point and the final real killer killer
killer point here which is one of the
most important is your building traffic
that you own you know if you help grow
social media accounts you say 10,000
followers every single time they want to
reach those 10,000 followers they own
that traffic meaning they own those
10,000 followers they can make a post at
any point about a new offer a new
release a new product a discount a sell
whatever and guess what they can make a
post doesn't cost a cent an add cost and
it's gone up to all of their followers
who already know about the business a
lot of them our previous customers they
care about the company and it can lead
to sales you own that traffic and you
don't need to spend money on ads to
acquire some customers from it because
you own it whereas with paid ads it's
paid traffic right to reach those
potential customers you have to spend
money now both of their benefit don't
get me wrong both have their benefit but
that is one of the key selling points is
that okay look you actually own this
traffic so at any point once we build up
your followers we can reach them for
free with a simple post so yeah
understand the selling points and yeah
obviously make sure you set their
expectations now the second piece of
advice I have for you when it comes to
starting a social media management
business is to focus on higher intent
leads now this couldn't be more true for
this service because there is no
tangible ROI you know meaning you're not
able to describe right with Facebook ads
right or like Google Ads you can come in
and you can say look we can help you
generate more revenue that's a huge
selling point so when you're reaching
out to cold leads saying that I can help
you make more money it's an easier sell
when you're reaching out to cold leads
and you're saying I can help you build
your social media presence it's not
going to hit them as as much emotionally
or logically I mean it's gonna be harder
to sell cold leads so more than ever
with any service that you offer focusing
on warm lead sources and higher intent
leads is never been more important it's
gonna be really difficult to reach out
business is cold and try and sell them
on social management services it's gonna
be real difficult to do that whereas if
you go on sites like upwork recruitment
sites okay if you go to the content
search bar on LinkedIn and you find
people who are actively looking for help
with social media management you're
going to have more success with this
business model because then you're going
direct to people who are saying look I
know this doesn't give me a direct ROI
but I just think that's taken off my
hands come and help me okay it's like
you're making it harder for yourself if
you go and do cold outreach especially
with this business model focusing on
those higher intent leads is really
really incredibly important it's gonna
make all the difference when it comes to
you increasing your revenue now the
third tip I have for you which is
closely related to that one in the
higher intent leads is an action step
for you right now go and get yourself an
account created on up what people per
hour
guru freelance of top towel all of the
freelance sites go get yourself accounts
set up and created and position yourself
as a social media marketing or a social
media management expert you know if
you've got previous examples of work
great chuck it all on there build out as
much as possible list the services and
things that you can help with caption
writing replying to comments scheduling
posts content creation and design
hashtag strategies whatever it may be
list the services build out your
profiles and position yourself on these
freelance websites as a social media
management expert two things are going
to come of this right the first thing
that's going to come of this is you're
going to be able to use that profile to
do outreach the second thing if you
build an attractive enough profile
you're gonna have leads and prospects
come to you I've had social media
management clients as big as 3k a month
approached me before wanted to work with
me just because I've got a half-decent
profile on these freelance websites so
do not sleep on that because all of a
sudden you put yourself in a power
position where you have leads coming to
you it's really gonna be important when
it comes to long term scale you know if
you don't even have to do any outreach
your business is still growing that's
when you're on to something so ya build
out these up work freelancer people Pat
our guru freelance accounts position
yourself as a social media management
expert and then start doing that
outreach now the fourth tip I have for
you again onto these freelance websites
is how you can do the outreach so we're
gonna use something like up workers
that's the main main freelance website
right now by far the best I've tried the
more tests the more up workers without a
doubt the best when it comes to getting
clients what you want to do very simples
go to the search
after your account spread after you
position yourself as an expert go to
that search bar on the top corner hit
the search bar and type in social media
management type in social media social
media marketing and see the thousands
and tens of thousands of jobs that come
up buying jobs that are a good fit click
them and reach out to those businesses
it's as simple as that so step 4
very simple do outreach go to the search
bar change up your keyword search find
jobs who seem like a good fit for you
and reach out to those warm leads once
you do that you're gonna get those
responses that you can then set up cause
and close those deals but you know all
of this by all of these steps are really
important but if you don't do this step
you don't do number 4 and actually do
any outreach you're not gonna close any
deals
so spend once all this is set up spend
the majority of your time doing outreach
because if you do that you're gonna get
better results because ultimately you're
focusing more on things that are
actually gonna produce revenue for your
company so the fifth thing in the fifth
step as part of this process is once you
do this outreach on these freelancer
websites you're gonna start getting some
responses and when you start getting
responses the next step for you is to
set up meetings I've got a few bits of
advice here for you be the first one
being the most important is push for a
meeting as soon as you possibly can I
deal with in the first message so if
you're on these freelance websites
you're doing the outreach and then you
get a response John the barber pops up
hey Brad I'm interested in working
together hey John
great I'm really glad to see that you're
interested in working together are you
free to hop on a call this week I'd love
to share some ideas with you boom call
to action in the first message strike
was the iron's hot
they're interested get them on a course
soon as possible and try and close that
deal if you do that and you push for
those meetings like within the first one
to two messages you're gonna have a
higher success rate when it comes to
turning those prospects and those
messages into actual closed deals so
step five is to set up meetings also
sometimes as well prospects will turn
around and say that they don't want to
hop on a meeting or they don't want to
have a phone call with you which is fine
in which case proactively push the cell
forward using messages instead you don't
have to always have a phone call now it
does help but if a prospect is said oh I
haven't got time for a call or they
don't want to hop on a call fine push
towards the close find out information
and all that stuff on messenger instead
and that's another beautiful thing about
freelance sites right so you
close deals without ever talking to
people on the phone sometimes it's just
that easy right so yeah still under five
is push for meetings as soon as you
possibly can and try and progress the
conversation towards the close so the
six step that I have for you today is
once you've got those meetings up you've
got really interested prospects the next
step for you is to price your services
close the deal and on board the client
okay now pricing normally that I mean
that's a whole different ballgame okay
I've got videos on the YouTube channel
about that so be sure to go and check
those out but so I'm not gonna go too
much Enterprise and today but price your
service has come to an agreement
negotiate if you need to and agree upon
a price once you've agreed upon that
price the next thing you two need to do
is that actually close them and get that
commitment so send the invoice send the
job through on upwork get them to settle
that payment as soon as possible because
the sooner that again they settle that
payment the more likely the deals gonna
go through back to that whole strike
while the iron is hot right because the
issue is business owners get really
goddamn busy okay real busy especially
if they've got a bunch of stuff going on
so it's very easy sometimes for deals to
fall through even when you're right at
the end on that close phase it's so easy
for deals to fall through if you're not
proactive because guess what happens
life gets in the way business owners get
busy they get distracted with other
tasks and all of a sudden now onboarding
you and working with you is fall and
slowly down the priority list because
they've got all this other stuff to do
and then sometimes a deal call fall
through because of it so once you've got
that commitment and once you've actually
got a price you've agreed upon so
through the invoice get that payment and
then from then as soon as you've got
that payment send them your onboarding
link get them through your onboarding
process getting them into your slack
channels and be ready to start executing
okay that whole process needs to happen
as soon as possible the second you've
got a green light on price you get
straight that commitment straightaway
get the payment and send me on board and
link get them on board it into your
business get them in your slack channel
and be willing to take action the
quicker that whole little cycle there to
get them on boarded and paid the more
likely you are to close a deal okay so
strike while the iron is hot make sure
you price your services come to an
agreement get a commitment like a
payment sign a contract and whatnot and
get them on board on to your business
now the seventh and final tip I have for
you today is to delegate the work to
your team if you have one
if not begin the service delivery
yourself now this tip is really
important and I want to preface by
saying if you don't plan on having a
team I personally think that's a little
bit of a mistake you're gonna hit a
ceiling real quick if you're trying to
handle all your social media management
clients yourself you're gonna really hit
a point where you're not able to scale
like I've been there before I only
offered social media management for the
first like six months in my company all
right and there was a point where I was
probably sitting it somewhere between
like 10 to 15 clients but I was handling
it all myself as an order design I was
writing all the captions I was scheduled
all the posts I was doing all the growth
for applying to some of the comments but
for some of my clients ago where we had
agreed upon that all of a sudden I had
all of these clients and had no time to
focus on getting more clients and on top
of that I was completely burned out
because working 18 hours a day not
sleeping right not being healthy because
I was just all in working in my business
so where possible and I highly recommend
you do this get your social media
management automated now if you're
interested as mentioned I have the free
7-day trial to the entrepreneur
accelerator all of my entrepreneur
accelerator students have what's called
the contractor wall inside where you get
access to two of the social media
managers that I actually use in my
business now the great thing about this
is they're really talented but they're
super cheap so if you want to go ahead
and join in the entrepreneur accelerator
I can give you immediate access to those
guys you can use them and input them and
start automating your social media
management in a professional manner from
something with somebody you can trust
right away and I really recommend you do
that because if you buy back that time
you can then allocate the time you've
saved on doing more sales doing more
outreach and ultimately scaling your
business and also it's nice to have free
time like if you want to be able to go
on holiday and relax you can and you're
not kind of shackled to your business to
that respect ok real real important step
7 start doing the service delivery
delegate that work to your team and
again start getting crazy great results
for your clients and then guess what
repeat the cycle now hopefully you found
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I'll be sure to get back to you have a
fantastic rest of your day and I'll see
you in the next video
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