- In this video we're gonna break down
10 digital marketing strategies for real estate agents.
Coming up.
Hi I'm JB with Marketing 360
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So marketing has changed over the years,
especially for real estate agents.
It's all moved digital.
In the past there's always been things
that real estate agents have done
outside of the digital world from marketing
that have been effective and in many cases still are.
But to truly grow your real estate business
you need to have a strong digital presence.
So let's break down 10 tips on how you can do that.
Tip number one is to establish your niche.
That is super key with real estate.
What type of properties do you sell?
What neighborhoods do you prefer to sell?
Maybe what price ranges of homes do you prefer to sell?
Or maybe you do commercial.
What buyers and sellers do you wanna help
on the commercial side?
Really try to hone in that specific niche,
because understanding that is key.
Everything is built off of that in the digital world
with regards to your website,
your marketing campaigns,
the audience you're building
and everything else on social media.
It all comes down to that niche.
So start there.
Tip number one,
figure out what your niche is.
Tip two is to build a highly convertible beautiful website
because your website's your 24/7 salesperson.
It never calls in sick.
It can sell 1000 people at the same time
with the perfect pitch.
So you wanna have a beautiful site that people are going to
and you're gonna wanna use a strong IDX listing program.
IDX Broker is the one that we recommend and work with.
It's really nice,
has all the functionality you need.
You can customize the design
and you can showcase your niche,
the types of properties that you really wanna highlight
on your website.
It makes it really easy to do that
so that you can SEO optimize those as well,
so that they rank high on Google.
And so the website's just really like the core
in the digital world.
That's your digital business in the digital world
and so you wanna start there
because all of your marketing campaigns
are gonna drive traffic to your site.
People are gonna look there for research.
So you wanna have that dialed in.
Power tip here,
make sure it's mobile friendly,
because 80% of people,
and even more these days,
are looking at your site on mobile,
that are on the go
and so you're gonna wanna have a beautiful site
on mobile phones.
Tip number three is to build a strong social presence.
You're gonna wanna dominate social media
for your niche in your area.
Focus on Facebook, Instagram and Pinterest.
Those are gonna be the ones
that are the most effective for you.
Some ideas with social media.
You're gonna wanna post a lot of videos.
Create videos all the time
of the different properties that you're selling,
properties that come onto the market.
Go to those properties as soon as they come on the market.
Take some video.
Share that on social media for your niche.
This is gonna be key
'cause people are gonna follow you on social media,
particularly when you're targeting people interested
in your niche of products that you sell
and they're gonna want to see that content
and that continual content.
You'll be proactively giving them what they need,
making it easier for them to find what they're looking for.
So make sure that you do that.
And then outside of that,
think of other ideas
and things you can share on social media on a constant basis
so there's a never ending flow of interesting content
within your niche to help build your business.
And as you're posting this content,
spend some money to promote that,
so it gets in front of people on the paid side as well,
gets in front of more people in your area.
So invest in social targeting ads
to start building audiences around your niche
as you start to create this content on social media.
And then power tip here,
ask for them to reach out to you
and direct message you when they're interested
in a property or they have a question
or they want to do a walk through.
Have 'em direct message you.
It's so easy and that's a great way
to develop a lead flow on socia media.
Tip number four
and we already kinda touched on it
but it's to create a lot of video.
Video is key.
You can even do live videos when you're doing walkthroughs
of these properties.
But outside of just videos about properties,
think about the questions that people ask about your niche.
Maybe it's that the neighborhood that you serve,
or the neighborhoods that you're targeting.
What are the power tips on those neighborhoods?
What are the insider information on those neighborhoods?
How can you share more of this information
out into the world on social media?
Those are great video ideas.
As you're doing these walkthroughs
and talking to your customers
they're gonna ask questions.
And those questions,
you should write those down
because you can do tips and quick videos
answering those questions on social media.
If somebody has a question about something,
somebody else has that same question, right.
You can answer that question for multiple people
by posting these videos online.
As you create this video content,
you're gonna start to develop a brand
and you're gonna build your brand
and people are gonna become aware of you as an agent
and they're gonna trust you
'cause there's a certain amount of personality
that comes through a video
that doesn't come through on written form
or static pictures.
On the video they're gonna have more of an understanding
and a relationship with you
so when they're ready to move to,
whether they're buying or selling,
they're gonna think of you first
and you're gonna earn their business.
Tip number five is to use a CRM.
CRM is essential to business today
and for agents it's extremely powerful
because you can store all kinds of information
about your customers and your leads
and your prospects in there,
outside of maybe just the types of properties
that are listed that they're interested in,
the numbers of bedrooms,
the price ranges,
the neighborhoods.
Those things are all important
but you can also store things in there
like their birthday.
You can store things in there like the children's names
and their interests and things like this
that's gonna give you a better relationship
with that customer
and you're gonna be able to do some sorting
and some filtering based on this information.
For example, if a new property becomes available
in a nice neighborhood that a lot of people
are interested in with four bedrooms,
you can quickly jump into the CRM
and you can do some filtering and sorting it
and get a nice little list there of people
that that's a perfect fit for.
You can jump right in and start calling them,
start setting up walkthroughs.
You can even generate an email campaign
that sends them an email with the video that you made
about that property
talking about it
and requesting if they need more info
to hit you up so you can do a walkthrough.
So a CRM allows for all this.
It just makes you a better business person.
It's gonna make you more revenue longterm.
And a lot of real estate agents
they send like an annual gift card
and kind of a thank you on Christmas
after you've purchased a home with them
or something like that
and that's all great and fun
but with a younger demographic
they're looking at their mail less.
A lot of times they're not even looking at it, right.
You wanna send 'em digital messages.
If you can send 'em automated emails,
with little thank you messages,
maybe gift cards.
You can even send 'em text messages at these times
or jump in and direct message them on social media
because you saved their social media information
in your CRM,
think about how much more modern this makes you.
And the more modern you are,
the more you're gonna get referrals and recommendations
from that past customer base
that's gonna continually grow your business.
Tip number six is to invest time and money
in building your online reputation.
Online reputation is huge.
You should ask for a review from every buyer and seller
that you work with.
Get a review from them
and even the ones that don't end up buying maybe.
Get a review from them if the experience was good.
The more reviews you have online
and the higher your ratings online,
the more business you're gonna get.
A lot of times when people are in research mode,
they're in research mode for quite a while in real estate
and a lot of times before they reach out to a new agent
or something like this,
they're gonna quickly do a spot check
on Google or something
searching that agent's name and the work reviews.
And if you have a ton of reviews when people do this
and you have high ratings,
you're gonna win that business
'cause they're gonna probably compare you
with a couple others agents
and if you have more ratings than them
and you have higher a number of reviews,
you're going to get the business
and so it's just so key to get those reviews.
It doesn't take long.
It's just a simple ask of the people that you've worked with
that had a good experience
and they're happy to do it.
Tip seven,
dominant the first page of Google for your niche keywords.
So you're gonna wanna have niche keywords for your niche.
So if your marketing to a particular neighborhood
or you're selling a certain type of commercial property,
whatever it might be,
there's keywords people are searching on Google
to find properties when they first start researching.
Figure out what those keywords are.
If you need help with keyword research,
give us a call.
We do it for free.
So we'll help give you those keywords
and understand what those are.
Once you figure out what those are
you're gonna wanna invest money
and being on top for those.
So that's called paid ads.
You're gonna wanna run ads on Google for that
and Bing as well,
if you have enough budget.
And then in addition to that,
you're gonna wanna rank high organically,
which means you're just gonna have to build a lot of content
on your website about those search terms.
So figure out what those search terms are,
then build landing pages on your websites
that highlight the properties in those areas
and then write additional content on those pages
and then on an ongoing basis,
think about doing some blogging about those particular areas
and adding that content to those pages as well.
We call that a monster page
'cause the page is a monster in terms of content.
But that means it's gonna rank high
and if you can rank on the first page twice,
for those very niche keywords,
I can just tell you this.
You're gonna grow your business.
Tip number eight is to do retargeting.
Retargeting is like the biggest no brainer
in the history of the world.
Like you absolutely have to do retargeting.
It will change the game if you're not doing retargeting
because people are in research mode
when it comes to real estate for so long
that you can stay in front of them
during that entire lifecycle
and just rent space in their mind by retargeting
so that when they're finally ready to make a buying decision
or do a walkthrough,
they think of you,
they reach out to you.
And it's because you've been retargeting them.
So the way retargeting works
is if anybody comes to your website,
they're automatically added to a retargeting list
and you can build lists for each niche that you serve.
So if you build landing pages for one neighborhood
and another neighborhood
and somebody comes into your site
and goes to this neighborhood,
you can build an audience list on that
and you can retarget to those people
with new properties that come available in that neighborhood
and those sorts of things.
What happens with retargeting is
is they're on the internet surfing around,
whether they're on Facebook or Instagram or YouTube
or thousands on websites online.
They're gonna see your branding and your ads
highlighting those properties,
maybe see a picture of you
so that they can just have a better connection there
and it's literally gonna rent space in their minds
so when they're ready to move forward,
they're gonna think of you.
You can even build retargeting lists on social media
as you're posting content.
If anybody watches your videos over a certain period of time
or engages with your content
or likes your content
you can add them also to a retargeting list
and so over time,
if you just think about it you can get your list so large
that you almost are retargeting everybody in your local area
that fits within those niches.
And by doing that,
retargeting is extremely cost effective,
you're gonna develop a lead flow at a very low cost.
Your return on investment,
your profitability is gonna skyrocket.
So look into retargeting.
It's huge.
Tip number nine is to build some ad campaigns
on social media that target groups in your area
that would possibly be interested in your niche
that you serve.
And so for example,
you could target people that work at certain businesses.
You could target people that work at certain organizations,
like schools and other things,
on social media and you can build an audience list
off of that and advertise to those folks.
Power tip here is theme your branding and your designs,
your ads, maybe to that group,
something that appeals to them
with your imagery or maybe your content or call to action
and possibly even offer them some sort of a deal
if they work with you
and what will happen over time
is you may become kind of the preferred agent
of certain businesses or organizations in your local area
and you'll start getting a lot of referrals
because let's just say you have a large business nearby
that is within the area that you serve
and they have 200 people.
Those 200 people are gonna be buying houses
you know on an ongoing basis
and so, when one buys one,
guess what happens.
The next person says who'd you work with
and they recommend you.
So you start to get those referrals.
First you have to get your foot in the door.
One way to do that is targeting those folks on social media.
Tip number 10 is to use an all-in-one marketing platform
that allows you to do everything that I just talked about
within one platform.
It's gonna save you a tremendous amount of time
because if you set up an email marketing platform over here,
you were doing Facebook ads over there,
Google ads over here,
you're managing your CRM in this program,
pretty soon you got 25 logins that you're trying to manage
and you don't have enough time, right.
It's insane.
So use a marketing platform
that has everything that you need,
including the talent,
because you're gonna have only so much time
so to design all these ads
and put these videos together
and write all this content takes time.
So use a marketing platform
that has not only the technology you need
but also the talent to do what you need to get done
on the marketing side
so that you can focus on growing your business.
Power tip there,
check out Marketing 360.
It has all that
and also just research online
and just see what's gonna work for you
to grow your real estate business.
So that's it.
Thanks for watching.
I appreciate your time today.
I just wish you the best
in growing your real estate business.
If you have additional power tips on the digital side
that I've missed here,
please leave it in the comments so that others can see it.
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or go into more depth on any of these things,
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