Hey guys I'm Tori with Bella+Canvas in this video is all about social media 101
for small businesses we've gotten a lot of questions about this topic so we
wanted to do a brief overview for you and if you like these kinds of topics
let us know by subscribing to our channel and liking this video also
what's your favorite and least favorite social media platforms as a consumer
we'd love to see your answers in the comment section below
most businesses understand the importance of social media marketing but
some struggle to know where to start in this video we're gonna break down
social media marketing 101 guidelines that we follow here at Bella Canvas
first a big mistake some small businesses encounter is trying to tackle
social media all at once we know it can be overwhelming so we encourage you to
take your time and invest in the right one or two platforms that work best for
you sprout social has great guides that cover how small businesses can navigate
each main network for example if your goal is community and relationship
building you may want to first focus on Facebook if you're more focused on brand
awareness and discovery then Instagram may be the best for you
you can check out all the guides in the description below once you've chosen
which platforms you're gonna focus on you're gonna need to determine your
content strategy a big mistake a lot of brands make is to haphazardly post
content studies show that more customers are actually going to go to your social
media channels before they're even checking out your website so you're
gonna want to make sure that everything you post is in line with your brand's
mission and aesthetic and be authentic to who you are show some personality
social media is a great place to show a lighter side to you and your brand but
be sure to establish a voice and make sure that all brand messaging falls in
line and even if you're small you can create a really strong loyalty on social
media as long as you stay consistent and transparent
after you determine your strategy you'll want to create a Content calendar what
this looks like is totally up to you and your team but I bella+canvas we love a
good Google Doc we map out a plan every two weeks that shows what content will
be shared where so how often should you post well there's a lot of different
theories out there for different platforms but the important thing is to
really just be consistent most marketers believe that posting several times a day
is best but don't do that unless you have enough content to be consistent in
your aesthetic invoice once we map out our posts we then use a scheduling tool
to make sure that all the trains leave the station at the right time we
recommend that you do your research on which scheduling tools work best for you
and your team but HootSuite TweetDeck and sprout social are all great options
if you're made up of a small team you're going to need to be efficient with your
content production so take advantage of your customers and social audience
encourage them to post images and tag you or use a hashtag then repurpose
those for yourself we do this all the time at bella canvas because our
customers do such unique things with our product this is called user-generated
content or UGC also use social media as a way to interact with your community
use direct messages or DMS as a way to generate business and conversation and
don't be afraid to get involved with trending topics this doesn't mean you
should post on every social holiday but look at the calendar ahead of time and
see which one's fit in with your branding and then be sure to use the
right hashtags you should take advantage of sweepstakes and giveaways - it's a
great way to grow your audience we also encourage you to check out other small
organizations in your industry on social media and see what's working for them
specifically on Instagram there are hundreds of brands that can give you
inspiration for content ideas so don't be afraid to learn from them we hope
this video was helpful be sure to check us out on our social media platforms
links are below and don't forget to let us know if
there's any topics along these lines or other topics that you're interested in
learning more about we'd love your feedback and we definitely are creating
more content based off of that happy posting and see you next time
Be Different