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Social Media Marketing 101 for Small Businesses

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Hey guys I'm Tori with Bella+Canvas in this video is all about social media 101

for small businesses we've gotten a lot of questions about this topic so we

wanted to do a brief overview for you and if you like these kinds of topics

let us know by subscribing to our channel and liking this video also

what's your favorite and least favorite social media platforms as a consumer

we'd love to see your answers in the comment section below

most businesses understand the importance of social media marketing but

some struggle to know where to start in this video we're gonna break down

social media marketing 101 guidelines that we follow here at Bella Canvas

first a big mistake some small businesses encounter is trying to tackle

social media all at once we know it can be overwhelming so we encourage you to

take your time and invest in the right one or two platforms that work best for

you sprout social has great guides that cover how small businesses can navigate

each main network for example if your goal is community and relationship

building you may want to first focus on Facebook if you're more focused on brand

awareness and discovery then Instagram may be the best for you

you can check out all the guides in the description below once you've chosen

which platforms you're gonna focus on you're gonna need to determine your

content strategy a big mistake a lot of brands make is to haphazardly post

content studies show that more customers are actually going to go to your social

media channels before they're even checking out your website so you're


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