if you're a social media manager who's
been doing everything right you've been
studying up on your craft you've been
taking on portfolio projects or smaller
ticket clients and you just can't seem
to catch a break you can't seem to get
those high ticket clients that you know
provide you with that income that you're
really looking for this is the video for
you today i'm going to be talking about
the seven things the seven shifts that
you can make
to hopefully attract more of those high
ticket clients and of course for my
non-social media managers out there
please keep watching a lot of this will
apply to freelancers of all disciplines
so the first thing that i'm going to
recommend is specializing i truly
believe that the future of social media
is specialized i think given the number
of social platforms out there given the
number of features that exist within
each social platform out there nowadays
it's really hard to be sort of a jack of
all trades when it comes to social media
management now i'm not saying it doesn't
exist
but
i think it is very rare and i think a
lot of clients have been burned by that
a lot of my clients have told me yeah my
former agency or my former freelancer
told me that they could help me with
linkedin while they were helping me with
tick tok and linkedin crashed and burned
or vice versa so i think it's very
important that your specialty is clear
higher ticket clients tend to be more
willing to work with different
contractors for different things at
least that's been my experience meaning
they might have a tick tock strategist
they might have a linkedin sales
marketer and they might have a linkedin
organic marketer and a linkedin paid
marketer like they might have different
people in each of those seats or on
their full-time in-house team so it's
important to just be honest about what
your capabilities are i would rather
tell a client no i actually can't help
you with twitter because that's not
really you know i don't really know much
about twitter then say that i could and
then not
be able to provide them results now of
course if you are looking to start a
full-fledged agency meaning that you
have different people on your team who
specialize in those things maybe you
have a pinterest marketer a twitter
marketer a tick-tock marketer then of
course your agency can offer like full
social media management and strategy but
if you're just one person unless you
live breathe and eat all of the
platforms i would recommend starting
with the one that you know you can knock
it out of the park with you can always
expand you know you can always learn
take courses build your area of
expertise and i do think it's important
to be able to speak to all of them like
while i might not be a pro at tick tock
i do know how to speak to it if a client
asks me a question of course i can help
them i can give general strategy
recommendations but i might not be the
best person to do you know full service
tick-tock management similarly it's
important to have a unique selling
proposition now this does vary a little
bit from specialty because usp should
really kind of go to the heart of it why
are you doing this why are you running
this business who are you meant to help
what makes you different from the
competition it might be really niche or
industry focused meaning you know you
want to help non-profit organizations
serve more people in need or you are
passionate about helping female business
owners tell their stories online like
there are a lot of different directions
that you can take it but i do think it's
important to have some heart to your
business and not just say you're a
social media manager who helps you get
seen online like we all do that you know
like that's just kind of a given that's
what a social media manager does but
it's important to be able to
break through that a little bit and
deliver something that's unique if it's
not industry or niche specific it could
also just be something about you you
know maybe your unique selling
proposition is that you are a creator at
heart and that's what you're passionate
about so unlike a lot of agencies that
will give you a lot of nice strategy
documents and move along you're actually
happy to get in the weeds with your
clients and shoot content for them
create alongside them and really turn
them into influencers in their own right
like think about what makes you
different take a look at all of your
competitors take a look at other people
in your industry and figure out like
what do i have that that person doesn't
this doesn't mean you're better or worse
of course but you're going to just speak
to a particular segment of the market
you're going to speak to a particular
type of person who really needs what you
have tip number three is to go where
high ticket clients are not just where
your peers are or where you feel like
you need to be to keep it simple i think
that linkedin is super slept on in the
world of freelance social media
management i think that twitter is super
slept on in the area of freelance social
media management i know that there are
people on them don't get me wrong but
yeah you know instagram and tick tock
are super populated with social media
managers and what i see is a lot of them
are talking to each other and that's
fine if you're offering courses or you
know something to other social media
managers but most of us get on those
platforms looking for clients and most
of our clients or at least most of the
high ticket clients don't tend to be
hanging out there i don't know any
corporate clients who scroll tick-tock
to try to find a social media manager
i'm not saying that that's never
happened of course and i think as
platforms like that start to become more
important absolutely it can happen but
go where they are as well you know
create content wherever you want to
create content but also go where they
are so that can mean social platforms
but also i noticed that we tend to get
really stuck in
social you know on the internet and the
fact is if you're looking for corporate
clients or you know higher ticket
clients they're also existing offline so
go to conferences immerse yourself in
their world dentistry for example is a
super lucrative industry so go to
dentist conferences rent a booth at a
dentist conference or a table at a
dentist conference and so on yeah it
might sound super dull no it doesn't
make for the flashiest coolest tick tock
but you'll be talking to people who can
actually hire you versus just talking to
your peers you can also do things like
browse top workplaces lists or fortune
lists ink lists all of those things that
kind of talk about the fastest growing
businesses in particular industries or
the best businesses to work for things
like that those tend to be companies
that have some money and from there you
can then reach out to them via email via
linkedin maybe find out if they're going
to any conferences or events that you
want to attend and start to make
connections that way this one might
sound a little superficial but hear me
out i think you need to address the part
and i'm not just talking about clothing
i mean sure if you go to a conference
like you know dress business casual if
the conference is business casual of
course but i'm more talking about your
marketing yes you should have a website
i get this question all the time i'm a
social media manager do i need a website
you don't need one you can do whatever
you want but if you're trying to attract
a high-ticket client i cannot tell you
one client that has paid me multiple
thousands of dollars who hired
contractors that didn't have a website
even in your messaging you want to kind
of play it cool you don't want to come
across as pushy and salesy and use those
kind of typical like instagram marketing
coach sales tactics by like dm'ing
people and trying to get them to sign a
contract on the discovery call and
things of that nature you want to play
it cool and have that high ticket
mentality if you're going after high
ticket clients which brings me to my
next point which is give freely a high
ticket mentality is an abundance mindset
right it is not scarcity mindset it is
not oh my gosh please talk to me it is
not freezing up when you get in the room
with the high-powered ceo it is knowing
you have something that they need
and being confident in that and with
that if you find yourself in a room with
somebody who might be able to hire you
it's giving them real advice it's
talking to them it's helping them before
asking and yeah of course there's a
possibility that they won't hire you and
you will have given your work away for
free but most of the time you'll find
that is just a way to build trust and
that is a way to sort of prove that you
have the ability to do what you say
you're gonna do think about any other
high ticket purchase you make in your
life why do dealerships for brand new
vehicles offer free test drives why do
appliance companies come in and install
your 3 000 refrigerator for free it's
because they want to make sure that
you're going to be happy with end
results and they also want to earn your
trust and give you that kind of
concierge experience after dropping you
know three to thirty so sixty thousand
dollars on something tip number six is
to make friends if i've learned anything
in my freelancing journey it's that
other freelancers are not my competition
they are my support system they are my
referral network they are my shoulder to
cry on i think it is so important to
have people in your corner who know what
you're all about who can vouch for you
who you can help in return and so on
referrals have been responsible for a
lot of my higher ticket clients because
you know my friends or people
who i network with in the industry they
know my pricing they know their clients
budget and so they're going to make
recommendations based on
a true fit they're not going to
recommend somebody who wants to pay a
hundred dollars a month come to me
because they already kind of know that
i'm out of their budget or that we
wouldn't be a great match i also find
that these referral clients tend to do a
lot less of that nickel and diming like
hey can i get reference checks or lower
this project by 500 or whatever the case
may be because they trust you you're
kind of coming with that built-in trust
based off of your friend or the person
who actually referred you again
abundance mindset right you can go into
scarcity mindset and think i'm just
gonna do this on my own i don't need
anybody and no you don't need anybody
but like it definitely helps so just be
open to it and my last tip is to believe
in yourself i know that's real cheesy
but like let's just keep it real if you
want high ticket clients you have to
believe that your service
is a high ticket a high value service
but hold on this is not just mindset
talk of course like i'm sure there's
tons of confidence exercises that you
can do and things like that sure that's
important but you actually have to
deliver on what you say you can deliver
and if you can't if you don't have a
proof of concept yet you need to get one
whether that's your own portfolio
project whether that's working for a
friend or a family member for a little
bit of time to prove that you can help
them see results whether it's taking a
course investing in yourself in some way
it is important to actually have the
skills to do the job and i'm sure that
anybody watching this is absolutely
capable of it but you do need to be good
it's not just about mindset i think it's
also important though to not go too far
on the preparation route if you will
because we can sometimes like psych
ourselves out we can sometimes be like
well i just need to learn one more thing
and one more thing and one more thing
and help one more person so you want to
do it strategically where you're not
burning yourself out on free or low cost
work but a good rule of thumb is to have
you know one or two really solid
portfolio projects under your belt where
you know that you can knock it out of
the park and again this goes back to
point one about specialization don't
offer linkedin advertising if you're not
comfortable with it or you've never done
it don't offer tick-tock strategy if you
don't even have a tic-tac account offer
things that you know you cannot go to
the park that you know you're going to
be good at and that you're super
confident about and that is how you
cultivate a high-ticket mindset so if
you are somebody who is currently
working on building up your social media
management portfolio or interested in
doing so i invite you to my free class
it's happening this friday i will leave
a link for you to register down below
we're going to be talking about social
media strategy and how you can build one
for any clients including yourself that
is really going to show results and
that's not going to
completely overwhelm you because let's
be honest it's kind of an overwhelming
social media world out there nowadays so
i'm going to break it down in simple
human terms for you anyway i hope you
enjoyed this video if you did leave me a
thumbs up leave me a comment down below
do you have any other tips for
attracting high ticket clients let me
know and i will talk to you in my next
video bye-bye
[Music]
you