what's up you guys Jason Wardrop here
and in today's video I want to break
down an easier way to go through and
sell your services as a digital
marketing agency owner now the reason
why I want to shoot this video is
because I get asked all the time right
here on this channel
Jason how do I actually go through and
get more clients now there's several
strategies that I've gone through and
shared right here on the channel of how
to actually get those clients but once
you actually get that person on the
phone you get a prospect on the phone
it's all in the conversation that you're
having with that prospect that's gonna
dictate whether you're actually able to
sell them on your services and I think
this is extremely important because when
I first got started I had this all wrong
and I'm sure a lot of you guys when you
first started as well or if you're just
starting now you probably kind of have
the wrong mindset of how to actually
sell your services so I just want to
quickly break this down for you today so
if we think about you as a digital
marketing agency owner right your whole
goal is to help serve your client to
basically remove some part of the sales
process whether it's just the marketing
lead generation maybe you book
appointments for them and get them more
clients so that they can close more
deals and ultimately make more money
right obviously there's a wide variety
of service that you can go through an
offer but what they're looking for is
what is the core benefit what is the
core offering that you bring to them
they're not looking for all the
different features of like how many ads
are gonna be setting up how many emails
how many text messages ultimately at the
end of the day if you could go through
and tell a client hey pay me two
thousand dollars per month I will do
everything that needs to be done to
actually sell a ten thousand dollar
client they'll do that all day long
right
but at the end the day like you would
never do that because I want to make
sense if you're doing all the work
you're only getting paid 2000 dollars
and they're making the ten thousand
dollars and they're making that
difference right there just doesn't make
sense
alright so you need to go through if we
look at the whole sales conversion
process first you have kind of the
traffic generation portion okay getting
eyeballs and one of the offers then you
have the lead generation so we get
traffic to some type of landing page we
generate a lead then from the lead
we actually want to have a conversation
to be able to book an appointment okay
and then from the appointment it goes
into the sales process to the point that
we actually have a closed deal so if we
look at this we've got traffic kind of
like the initial engagement with your
prospect on one end of the spectrum and
then a closed deal on the other end of
the spectrum now what you want to sell
is as close as you possibly can to this
closed deal and this is true if you are
a social media marketing agency owner if
you're a real estate agent it doesn't
matter what business you're in you want
to sell the ultimate benefits of as
close as you possibly can to the actual
end closed deal so to give you a quick
example of how this actually works in my
business I help real estate agents
generate leads and book more
appointments from those leads through a
proven predictable follow up system okay
so I'm not going to go through I can't I
can't actually physically guarantee or
promise that my help is going to help
them close ten deals each month the
reason why is because my focus is more
on the lead generation and booking
appointments and the sales conversations
and then once they're actually talking
to that person they've got to have some
game to be able to know how to actually
talk to that person how to close the
deal how to show homes all that whole
process right that that's on them and
that's their sex expertise and specialty
whereas my expertise and specialty is
getting ads in front of eyeballs that
are people in their area and generating
leads from those eyeballs and then
getting the conversation started to book
more appointments for these Realtors so
when I'm on a sales call
with these Realtors I'm not selling
features right and if you sell features
you're not really gonna sell very much
I'm not selling oh I'm gonna set up a
Facebook ad I'm gonna set up the
tracking the pixels the custom
conversion events I'm gonna go through
and I'll set up some emails for you some
text messages all this stuff I'm saying
hey look we've got three different
packages we have one that you're gonna
get exclusive leads 20 to 30 leads per
month we have another one where we can
get you 50 to 60 lease per month or a
hundred plus leads per month so
basically the exact wordings of what I
would say on the phone is hey look we'll
build out
addictive all done free marketing system
and we have three different packages we
have one package we will generate you 20
to 30 exclusive leads per month another
one where will generate you 50 to 60
exclusively per month and then another
one where we'll generate a hundred plus
leads per month and then you just zip
your lip you stay silent and you let
them ask the questions okay cuz some
people like okay great let's do it I
want the 50s 60s per month how much is
that okay and then you give them the
price get them started get going okay
the thing is there's so many of us we
try to go through and spill all this
information and tell them all these
different things we're gonna be doing to
go through and prove our worth where
it's like hey look they're just looking
for more leads or they're looking for
more appointments booked and so whatever
like whatever that farthest end point to
a closed deal that you can promise and
you can offer that's what you want to
focus on okay and maybe it's not twenty
to thirty exclusive leads per month
maybe you're like hey look I guarantee
you I'm gonna get you ten sales
conversations every single month ten
brand new sales conversations because
that's a step further even than the
amount of leads that are generated and
then after you present that you just
shut up and you let them ask their
questions okay cuz sometimes they're
like well how do you do that are you
know focus on Facebook are you gonna do
retargeting are you gonna go through and
do Google search Network or what does
the follow-up process looks like what
are you gonna do so like you let them
kind of lead the conversation and
dictate where it all goes and when you
when they ask a question you give them a
short simple response and you're not
talking for two to three minutes at a
time okay it's like okay well how you're
gonna do that but what we do is we set
up Facebook Ads to a lead site to help
you actually go through and increase the
number of leads that you're getting and
then you just stay silent again and then
from there if they have more questions
they'll ask them but you're basically
letting the customer dictate the
direction of the sales conversation
because then when they're asking
question you know that is one of their
pain points or that's a need that you
need to go through and hit and so then
you give them an answer you don't go
through and talk for four five six
minutes at a time you just give them a
short concise answer and then get back
to the core focus of hey you know we
generate twenty to thirty exclusive
leads per month
your real-estate business because
ultimately that's what they want then
obviously you can go through and tighten
the follow up of hey we go through and
we get a predictable proven follow-up
system in place so you can create more
sales conversations and booked more
appointments from the leads that are
generated that kind of takes things to
the next level right or let's say you're
working with a dentist or an
orthodontist and maybe it's not
necessarily the number of leads
generated but how many people you can
actually get walking through their doors
okay because you can maybe help get
people walking through their doors but
once they're actually inside at that
point it's all to the chiropractor the
dentist or orthodontist to sell whatever
services that patient is looking for so
anyway guys I hope this video helped as
far as how to go through and sell your
services better we're actually talking
to a prospect and a prospective client
okay focus on the end core result the
benefit that they're going to be getting
as opposed all the different features
all the different little technicalities
of things that you're going to be doing
on the back end and I say at the end of
day they don't care what you're doing on
the back end all they want is the end
result okay if you're talking Facebook
ads landing pages emails facebook
Messenger BOTS all this stuff they
literally don't care and they literally
don't know any idea of anything that
you're talking about and if they do have
an idea of what you're talking about
more than likely they're in your same
exact space and if they're in your same
exact space they're not going to be
hiring you and so why are you talking to
them anyway so your whole goal with this
marketing agency business is to remove a
huge burden remove hours of work or
trying to figure things out trial and
error from your ideal target customer if
I can go through and help real estate
agents remove hours of time every single
week of prospecting following up with
those leads and nurturing those leads
that's a huge benefit to them so they
can focus on what they do best which is
working one-on-one with clients and
closing more deals anyway I hope this
video was helpful of how to help you
actually go through and close more
clients when you get them on the phone
to your social media marketing services
if it was helpful go ahead give this
video a thumbs up also drop a comment
down below let me know what you're
struggling with let me know
how I can help you guys I want to be
able to shoot more videos over the next
couple of weeks since everyone's kind of
you know if this is weird type of life
and so I want to go through and shoot
more videos to help you guys educate
yourselves train up so that once things
get back to normal that you can be ready
to go hitting the ground running so with
that said guys and thanks so much for
watching and I will see you in the next
video