How to sell smart home products
How To Sell a Smart Home
welcome everyone to Marbella we are
gonna do our 3-minute Thursday from here
in the sunshine and let's talk about
marketing so as a smart home company
that you've just set up how do you
expose yourself to the right clients
with the right marketing we're gonna
give you three tips to get in front of
people and sell your services so tip 1 I
would say social media only reason why
I'd say it's the number one tip is
because it's free it's something that
you can do straightaway off the bar
create a facebook page create an
Instagram page and engage with people
now it's you're not going to drive
content directly to it you're not going
to have people ringing you up saying you
want this straightaway but if you have
three or four five six months of content
on there you'll slowly build an audience
and if you're passionate and good at
what you do then social media will drive
business to you in the future
so as a outset definitely look at social
media as tip one you know it takes an
hour if that's enough to get up an
Instagram page and a Facebook page and
then you're there then you need to start
putting content on that always look for
trying to reach to people as emotions
and not look to reach for a technical
side of things
the tetanus other things is brilliant
and there's nothing wrong with posting
wrap or posting you know some
programming or those kind of things
that's perhaps slightly brilliant but
the clients are going to come to you
because you've you've invoked an emotion
within your video your photograph and
something that really reacts with them
to get a get getting contact with you so
social media is tip number one to is
networking networking is a vital part of
your smart home industry and it's
something that you need to get involved
in from the outset so it gives you the
key to talk to both clients and to
people that can initiate a kind of kind
of conversation with a client so either
be architects interior designers and
anyone all in those aspects so a lot of
people go down this in different routes
what I suggest is always find something
that you enjoy doing with us golf or
with its Motorsports or even if you
enjoy talking to people you know go to
these networking events my biggest bit
of advice is though don't sell your
services don't sell your company sell
you sell who you are speak to people on
a normal level and introduce yourself on
a normal level and they'll come back to
you because they'll want to work with
you because they enjoy your company and
that's thus that's what business is you
know you speak to the speak to the right
people get them on board with who you
are and it will benefit them because
they know how passionate you are about
the industry so tip 2 is always
networking so tip 3 is paper marketing
sounds old-school and it is a little bit
old-school and it costs more money than
the other two because it doesn't involve
you know social media which is free and
to be honest networking it's not that
expensive if you get into the right
circles paper marketing when I talk
about it I'm thinking about advertising
and thinking about brochures they're the
two things that we only do these days
and
lots of other things you could do but
it's not something that I know much
about so I probably can't help you with
so in terms of advertising look at the
right publication for your market so for
instance things like cheshire life or
surrey life would be a great place to
put in an advertisement for your
services but just make sure that you're
not going in there with an offer you
know you're selling again the emotion of
what you turn us out whether that's a
cinema a little in-room audio so really
think about the content you putting
together to put down within that
appetizer the same goes with the
brochure as well the brochure should be
something that is fairly short and sweet
that tells the story of you your company
your services and what the client gets
the end of it you putting on five
different offers for cinemas is only
gonna drive you to the bottom of the
pile it's not going to set you apart as
a service and that's what this industry
is about you were all selling very
similar products but if you could
provide an exceptional service or
something different as a service then
you will be set apart so always think
about that when it talks about the the
paper markets other things
sorry minute Thursday done just in here
my bear so let's get some full-time
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