[Music]
hey guys welcome back to xander dreams
where we discuss everything business and
entrepreneurship
so as i'm sure all of you know by now
that to start a business you need to do
some extensive research on the topic
that you're interested in you want to be
able to offer something your competitors
aren't offering and it could be better
customer service or a cheaper but still
effective version of a popular product
starting a skin care line is definitely
going to be a challenge because this is
an oversaturated industry and if you
want to be competitive a good idea would
be to think of a niche to target
to get a share of the saturated market
you need to know your customers
determine who you want as a customer and
find out what appeals to them
this will help you develop successful
skin care products started a skincare
business during lockdown and this is how
i did it i set my website up using
wordpress and then i got my supplies
together from my tiny spoons to my
spatulas to the containers for my
skincare now it's time to begin
formulating because i had to make
british pink clay face masks and once i
got the perfect formula it was time to
begin testing on myself or my family and
on my friends before getting it sent off
to a lab to get tested too another
important thing is to know the trends in
the market it's really important to keep
up to date on the beauty industry and
skin care market trends as someone
interested in skin care i'm sure you've
heard of hyaluronic acid retinol just to
mention a few and these are ingredients
that are very popular in the current
market and consumers are looking to buy
any product with these ingredients in it
so make sure that you are incorporating
the latest trends of the marketplace
into your product line
before creating your skin care product
line you obviously need to know what
trouble areas you are going to target is
it acne dry skin or oily skin and to
come up with a decision you need to do
extensive research on the skin care
products that you want to offer are you
looking to offer a product that protects
from sun damage or a product that will
help with anti-aging is it a full line
or is it just one product sometimes it's
even a product that you have come up
with yourself you know some people are
just so much into skincare that they try
to make little concoctions that end up
helping them in the end and you know
sometimes you want to share that product
with some people and you also get some
coin in the process i mean heck you
could even build a million dollar empire
from just that concoction alone maybe
it's a special ingredient that makes
your product stand out and that is what
helps you against the competition or
products that are already existing but
before you get started and sell that
product you obviously have to do some
research on that
ingredient and make sure that it is a
stable and safe formula
so you can't just test it out on
yourself this is a very vital step that
you cannot skip because you don't want
to deal with lawsuits down the road
here's how i make oat and honey soap
bars so the first thing i use with shea
butter mountain pour soap base 100 whole
grain oats i got these two different
shaped soap molds
i also used vanilla essential oil
and this double boiler insert and some
organic honey so at this point i usually
start boiling some water and then i take
the shea butter base out and i start to
cut it up i cut it up into smaller
pieces just so that it melts easier
and then once i'm done cutting it up i
start the double boiling process this
helps to maintain the nutrients and the
healing properties of the products
they're using as opposed to just heating
in the pot i took 1 4 cup of the oats i
blended them up and then i poured them
into the melted soap base and i also
added about 30 drops of vanilla
essential oil and two teaspoons of honey
and then i stirred that up then i get
ready to start pouring the soap into the
molds i let it sit for a couple hours
pop them out and then you have your oat
and honey soap if you have an original
skin care formula make sure that you
protect your intellectual property and
safeguard your products these are just
some of the essential things that you
need to do to get started on your
business of course there's so much more
that goes into it and i cannot tell you
everything in this video because i've
never had a skincare line but the main
thing here is to do your research and
learn about the ingredients that you're
interested or just know the basics of
the product that you are interested in
offering if you are interested in
offering let's say maybe a sunscreen
protector you just make sure that you
learn about products that are already
existing and learn about the specific
ingredients in it and how they have an
impact on skin or just general knowledge
on what exactly the product does
alrighty so i hope this video was
helpful in some way to you guys if you
need more insight on starting a skincare
line then just make sure to do your
research and get some knowledge on what
you're interested in there is no
shortcut into studying a successful
business
thanks for watching and i'll see you
guys next time
bye
you