How to sell silpada jewelry
Silpada Going Out Of Business-A Reminder For At-Home Business Representatives
hey it's aaron and i wanted to talk to
my at home business reps in spite of her
because of something that happened today
with an at home business company so the
people i want to talk to you right now
are those who work from home maybe
getting some extra income from selling a
product that's not necessarily something
they created but maybe a larger
corporation has and you're maybe a
representative or consultant or coach
something like that so i need to talk to
you because i want to give you a couple
reminders about some things today i
don't know if you know but one of the
jewelry companies a beautiful reputable
jewelry company announced that they're
going out of business and i learned this
through one of the business groups that
i'm in some of you know that i have a
few businesses and their successful now
but they always they weren't always
successful you have to kind of fail
before you learn how to do things the
right way and one of my failures was an
at-home business I was a consultant for
a skincare and makeup line and I didn't
know what I was doing to be honest okay
I don't know if I'm still there okay we
disconnected for a second but anyway um
so I was a skincare and makeup
representative for a company very
reputable still going today but I didn't
know what I was doing I didn't know how
to market I didn't know how to grow my
email list I didn't know anything so
what I try to do now is when I learned
something I try to share what I learn um
with those who I think may be able to
use what I've learned and put it to good
use so you don't have to make the same
mistakes that I did many mistakes so
anyway I was in a business group today
and um we also talked about marketing
things like that and this was the topic
because this one girl is just absolutely
devastated that her company's going out
of business now she makes a good living
from what i understand i don't know the
details but a very good nice chunk of
change um from this company that's going
out of business and she doesn't know
what to do now so she's pretty new to
the group and so we kind of tried to
help her with ways to figure this out
but basically the biggest mistake that I
made
when I was a network marketer was just
promoting the product which is fine is a
great product but what happens when you
do that and the only promote product
product product look at this product
isn't it great this is what it can do
you know this is the price this isn't a
sale and it's just product product is
that you're not really setting yourself
apart from the other people that sell
that product so for instance if Johnny
Joe down down the road cells skin care
oh please well maybe it could be Johnny
Joe I don't know Excel skincare and
makeup how are you going to separate
separate yourselves from them when it
comes to finding a client why are they
going to choose you instead of choosing
Johnny Joe down the road so this that
was one of the biggest mistakes I've
made so if you're an at-home business
representative whatever you want to call
it you need to figure out what separates
you from your competitors now I
understand you're all the team but let
me give you a for instance so as far as
like the makeup business that I was in
we were taught a certain way to do with
the parties we were taught a certain way
to apply um you know do the skin care
routine and it was all great and that
that's what used to work it really did
and people were buying and things like
that but I had poor customer follow-up
yada yada yada but what I wasn't doing
was giving them something extra why was
I the one that they should be buying
this product from I had no reason I was
just doing what I was supposed to be
doing and I didn't add anything to it
and I was failing and I didn't know why
back then but now I know so the one
thing i want to remind you of is to find
something that sets you apart from
everybody else so take the skincare
makeup a line that i was in involved
with i could have been doing videos
about how to apply a certain look or how
to match makeup and you know to what
you're wearing how do what kind of skin
tone would work best with this you know
eyeshadow lipstick whatever i could have
been doing like tutorials things like
that that would set me apart from
everybody else but i wasn't i was just
doing what everybody else did and so
this jewelry company she was trying to
figure out
what can I do now and the hard part is
she didn't set herself apart from the
crowd so the only thing that people know
her for is that she sells XYZ jewelry um
so it's devastating to her so what we
talked about was okay so people know you
from jewelry what can you do with that
too maybe just keep your business going
in a different way so what she's gonna
do now is maybe teach people on video
how to shop for accessories has nothing
really to do with her company but they
can kind of transition into that so it
may not be you know here's this necklace
and matching earring set that you could
buy from me but now it's when you go to
the store and you're buying you know
this beautiful dress for a wedding and
it has this kind of neckline choose this
type of necklace see where its showing
knowledge instead of just product
product product and with with the
knowledge will come people that want to
follow you if that makes sense so yes
they know you for a certain XYZ product
but you set yourself apart to have a
different kind of knowledge that builds
a customer not just for that product but
for anything else that you do so another
for instance is I had a couponing blog I
was an extreme couponing still didn't
know what I was doing as far as in the
home business okay so I just had this
blog and I was making money from people
printing my coupons and I was doing a
lot of couponing classes which was fine
but when I decided not to do that
anymore what happened I didn't have
anything else to share so I just kind of
let all my customers slip away and that
was really hard because I could have
used a lot of them right now but people
eventually did find me again and now
they only found me because they were
interested in me they weren't just
following the couponing we formed a
relationship excuse me so that's what
you need to do if you have an at home
business where you're selling a product
you have to form a relationship it can't
be here's my product here's the price
here's the sale bye bye bye because
that's not what sells so I see a lot of
great things on my facebook friends page
where people do that they're starting to
figure this out
videos and tutorials and sharing
information is really the way to build a
relationship with your clients so when
your company decides not to be around
any longer you have something that
you're known for other than just the
company's product so I wanted to share
that as point number one and point
number two if you're in a network Marty
marketing group or your representative
for a company you really have to learn I
guess they're called the bylaws of what
you actually own in that company so by
that I mean you have a lot of these
people buying products and they're
giving you their email address but I
don't know if most of you know that you
cannot use that email address once you
are no no longer associated with that
company the company actually owns that
email address now it may be different in
different companies but as an overall
rule the emails that you collect by
doing business with that company are not
yours to keep so it kind of stinks okay
you really have to build your email list
a different way and build relationships
a different way incorporate your product
into that relationship but you know you
just can't be promoting product all the
time so let me give you another example
because I have a lot of people that do a
lot of fitness nutrition coaching things
like that and they're doing wonderfully
now with this new idea in new way of
selling and to some of us it's not new
but it's just kind of with this Facebook
live and YouTube live people are really
getting the gist of it now so let's see
her coach for some product and you sell
maybe nutrition supplements different
shapes or things like that what you
could do instead of just saying you know
before and after which is fine but we've
all seen before and after and honestly
we're kind of immune to that now we know
it can work but not everybody has the
same results and I can testify to that I
don't have the same results for
different medical reasons so um what
they started doing was a recipe book
some people Silva make these cold cakes
somebody made peanut butter cups and one
of the ingredients was a shake mix I
guess
and I thought oh how cool because
instead of saying here by this product
you can say here here's this recipe
here's the picture or the video of how
to make it and isn't beautiful it tastes
delicious and here's how I made it and
you know people you can choose whether
or not you want to add you know if you
want these ingredients and you would
like this shake mix that I made this
recipe with here's how you can get it
and that's well that's the way a lot of
people are getting business they're also
just creating ebooks for people that
already own that product so if you there
people are already buying your shakes
you can make an e-book out of you know
different recipes that you can make with
that shake and that's something
different than just selling the product
so i really i really want you to think
about that if you are an at-home person
think about a way that you can improve
your customers relationship get them to
know you instead of the product and
offer information anything new that you
learn put it out there that's what I'd
love to do you know the only way I got
to be successful was by somebody else
sharing their information with me
because I don't know everything and I
never will and I'm honestly not great at
figuring a lot of things out so when
people teach me I catch on quickly but I
need somebody to share their answers
with me and so that's what I'm going to
try to do with everybody else and I've
been doing it behind the scenes but now
I'm kind of you've probably seen that
I've combined my business pages together
most of them except our ice cream stand
and that way people know me I don't want
them to always know my business now if I
don't want them to know that I don't
want that that to be the focus because
I'm me and I do a lot of different
things that I'm good at so if people
don't like me then they don't do
business with me and that's okay and I
think that's something we have to
remember to when we're doing network
marketing you hear a lot of no's right
no I don't want to try your product no
you know it's not for me i'm not
interested and that's okay because
you're never going to get the nest the
yeses if you don't have any knows so
keep that in the back of your mind to so
your homework i'm not going to drag it
out any longer but
is to know the bylaws of your network
marketing group your MLM whatever it is
know what you can and cannot do oh the
other thing I want to throw in with that
is sometimes you can't have your own
blog or your own website to promote
different things regarding your product
so really find out the details and then
once you know your details go ahead and
figure out okay now I know I can do this
this and this how can I separate myself
from the crowd by using those tools so
if it's a black post some recipes if you
do the shake thing or if you sell
jewelry do something local say hey
friends and I have a girlfriend that
does this already she's doing a really
good job with her local customers saying
hey if you're part of this sports team
you know here's a really cool bracelet
that you can make for your sports team
and she shows a picture of it so it's
not like here here's the coolest jewelry
in the world we have 27,000 products
look through my magazine and pick
something out it's not like that it's
more of a local like here friends I know
you're interested in this so wouldn't
this be cool to go along with it so I
have a girlfriend that does a really
good job with that so kudos to her but
figure out what you're good at and
figure out your knowledge that you have
that other people may not share maybe
they have the knowledge but they're just
not sharing um go ahead and share
something with your customers figure
that out set yourself apart so that when
something happens to your not when if
something should happen to your MLM or
your um you know your product line
you'll be okay and people will know you
for something other than just the
product so that's all I have to say
about that right now because I made that
mistake and I don't want you to make the
same thing but anyways I'll talk to you
soon and you have a great deep let me
know how you're doing actually if any of
you that are watching now that I can see
have an MLM or you know sell a certain
product comment below I would love to
know how you're doing and if you're
setting yourself apart already that
would be really cool to know where you
are so all right take care have a good
night god bless
