all right so we see a lot of artists do
performances and touring to uh
like live venues or you know if you're
a faith-based artist you might go to
like a youth group or a church
a lot of touring to these places that
already have
people there versus those people's those
people being
diehard fans of that artist yeah already
so
what would you say are the secrets to
artists building the type of fan base
that leads to
hard ticket sales i want to go to philly
i want to go to new york i want to go to
la
and sell out venues with my court like
following
and even i believe some of that answer
is even in the question the fact that
you know you have a cult like following
as long as you're hard ticket sales
all right um but i just wanted to kind
of pick your brand on that would you
recommend anything else
yeah so one is building you need to lead
them to a platform where you build
relationship with them because people
are going to show up
yes because they like your music but
they like a lot of people's music
yeah so you need to have the system in
place to keep in touch with them so that
can be
your instagram or facebook or youtube uh
primarily your email list yes
best place because you can drive them to
all those platforms from your email list
i i mean you can kind of do that on on
not as much because you can't post links
directly in the post and then
with facebook fan page they limit your
reach on that yeah
um so it's best to do it through the
email list you know youtube is primarily
a
a video platform so that then have they
have to go to the description
to the the pinned comment from you but
if they're
just on your email list you can just
send the links right there they can
follow you
yeah um but
i'd say don't rush that process like
let them know what you stand for
like it's it's okay if not everybody
rocks with what you're saying like
one of the things we stand for we like
we don't do explicit content
and a lot of people like they get that
most people get it they're reasonable
about it
some people are mad like you know
plenty of people that said plenty of
things about me and about
us yeah just because i said hey i don't
think it's a good idea to talk about
women like this
and you know people get irate some
people love it some people hate it
but they know where i stand yeah like if
you don't stand for anything
you'll fall for everything yeah that's
right so like don't be a punk
stand for something you believe in yeah
and people
are going to support you with that yeah
uh even if that means that
one of the platforms that you're on
decides that you don't get to have a
profile there anymore like it's okay
yeah that is okay there's other
platforms out there yeah
and we deal with that all the time with
ads on facebook or instagram
a lot of times not even somebody said
anything it's just because something and
their back end system is just
out of whack and then somebody loses
their ad account for literally no reason
yeah at all it's the most annoying thing
ever yeah um but
even me saying that like don't put all
your chips in one platform
uh so i'd say after you get that down
like your message your core message down
and you're connecting with your audience
on instagram
and you got your ad structures down and
all that stuff
uh youtube and
instagram facebook ads and ad platforms
where you can specifically target
locations
are going to be the best for building
that audience so instead of just saying
i want millions and millions and
millions of views like record labels
used to do
and then they'll say all right uh now
that we've got these millions of
millions and billions of views we can
try to go to these different big cities
instead you can flip that nowadays and
say i
want to target xyz cities yeah
and i know i'm getting these good
results here through a little bit of my
metrics
in my facebook ads ad um data
or wherever else youtube add data like
all that and then
you can then go to those places after
you specifically targeted them
so you don't have to wait um like you
you do need a little bit of data to
start like if you're getting
better cost per clicks by a good margin
in some cities versus others yeah that
might be a sign you need to
target there a little bit more yeah but
you can
pretty pretty well pick the destinations
you want to go beforehand like you can
target those cities and then you'll have
the fan base there because you had your
system in place
to get into your email list and um yeah
you can
scale that up yeah i got you it makes
sense