- A lot of people are selling products
and services for $5, $10 online.
But when you have products or services
that are in the thousands of dollars,
what do you do differently?
Because, you know what, it's not as easy
to convince someone to whip out their credit card,
or wire you a few thousand bucks.
Hey everyone, I'm Neil Patel,
and today I'm gonna share with you,
how to sell high ticket products or services online.
(upbeat music)
The first thing you need to do is collect emails.
If you don't collect emails,
you're not gonna be able to build a relationship
with your website visitors.
See the difference between selling something for cheap
or expensive is that when you sell something
for an expensive amount of dollars,
they need to be comfortable with you
and get to know you.
By collecting an email address,
you can get to know your website
visitors and readers over time.
You can email them, drip 'em with information,
case studies, success stories.
So that way they're comfortable with you,
your product and your service,
and they're much more likely to buy.
If you're trying to figure out how to collect emails,
you can use Hello Bar to do this.
It's simple, it's free.
It has sliders, pop-ups.
The possibilities with Hello Bar are endless.
The second strategy that you need to follow
is drive people to a webinar.
See, when someone signs up for a webinar
and you educate them for 30, 45 minutes,
and then you sell them on your product or service,
they're much more likely to buy.
If you look at my websites,
I have a lot of options
when it comes to webinar registrations.
My home page has a webinar option.
That one little thing,
allows people to get to know me for 45 minutes to an hour.
The third strategy I have for you,
is using long sales pages.
Or if you're not using long sales pages,
you can just use sales pages in general,
that are using storytelling.
If you look at my consulting page on NeilPatel.com
you'll notice that I'm telling a story.
When I tell a story, and integrate case studies
and results within, there are testimonials,
it makes people feel so much more comfortable with me
they're much more likely to buy.
And when you're using long form sales pages,
or even short form sales pages with storytelling,
you have to always include case studies and testimonials.
Without that, people are less likely
to convert into a lead or a paying customer.
And last but not least, if someone becomes a lead
or they try buying online,
you wanna try to follow up with them
with a sales rep.
Because if someone buys from you once,
you can upsell them into more products or services.
Or if they become a lead,
your sales reps can get on the phone with them,
make a customized presentation,
and convince them to close into a customer.
(upbeat music)