now I'm not sure exactly but I've sold
somewhere in the region of tens of
thousands of dollars worth of shoutouts
on Instagram I've been seen watches by
the likes of Daniel Wellington done and
paid promotion for Tony Robbins gary
vaynerchuck russell brunson all those
big names and today I'm gonna show you
how you can make money selling shout
outs on your Instagram themed pages so
shout outs is essentially when business
or another Instagram page pays you to
shout out their page whether it be their
product or service or page itself that
is what a shout-out is now sometimes it
will come in the form of an e-commerce
page paying you to promote their jewelry
or sometimes it'll come in the form of a
business owner paying you to promote
their services or sometimes it might be
sharing the content of another page in
your niche which is not yet a business
but they're trying to grow their account
so they might pay you to repost the
content to help them grow this there's
pretty much what a shout-out is here's
how you make some money off them so
first things first if you run an
Instagram theme page and want to make
money with shout outs I would HIGHLY
highly advise that you wait until 50 or
a hundred thousand followers up until
that point I would focus entirely on
growing the page as fast as you possibly
can
to get there with a point where it's
gonna be growing quite quickly
on its own and doing a few shoutouts
here and there will not hurt your growth
because every time you post a shout-out
there's an opportunity that you could be
posting a shout-out for shout-out to
grow your account or you could be
posting a piece of content to build your
following and at the same time every
time you do post a shout-out you will
lose a few followers that's just how it
is so you don't want to hurt your growth
too early on you're better off to focus
until about 100k and grow I would
personally suggest you focus on
something like affiliate marketing up
until that point because you can promote
that through your bio link and story
poles but you know it's up to you and if
you do choose to sell shout outs before
100k I would suggest you reinvest all
the money back into growing your account
to that point so making money selling
shout outs comes down to four main
things pricing selling frequency and
repeat business so firstly is pricing
now the most common question or one of
the most common question
I get is how much should I sell my shout
out for and the answer is there is not a
really a set price that you should be
charging there are so many factors such
as the age of your audience the
demographics of your audience the
engagement you get the niche that you
get how much money you're making from
the account there is so many different
factors that come into play and I just
can't give you a blanket statement
however as a really really really
general rule of thumb if you've got no
idea what you should be selling them for
I would say start it at about 15 dollars
per 100,000 followers if you've got a
good engaged account so if you got 100k
15 dollars 200k followers $30 if you got
half a million about 75 and then if
you're getting a lot of people buying
shoutouts from you like you're getting
too many you can app your prices and
make the same amount of money doing less
promotions or do the same amount of
promotions and you know more maybe if
you've got half a million followers and
you're charging $75 you getting lots of
people book it put it up to a hundred
see what happens then on the other hand
if you were charging $75 and no one's
buying it from you everyone saying it's
too expensive
chances are it's too expensive for your
account so maybe put it down to $60 and
see what happens that's how the free
market works
supply and demand baby and saying all
that the best way to price a shout-out
is to actually have your own revenue
stream from the account so you
understand the value of your posts for
example if you own a beauty page on
Instagram and you do makeup tutorials
skincare tutorials etc talk about some
healthy foods and stuff like that to
keep you looking beautiful then you
could start a drop shipping store and
you put that in your bio you promote
that and let's say at the moment you're
doing three posts a week and you're
making a hundred dollars a week some
maths there would show that you make
thirty three dollars per post which
means to sell a shout out to someone
you're probably gonna want to charge
forty to fifty dollars because if
someone wants to pay anything less and
they're like if someone offers you
thirty three dollars for a post you
might as well be building your own
company rather than building beers
considering you're getting paid the
exact same amount but the future pay out
of your own thing is considerably
greater there's no
on the other company so at that point
you could be charging 40 to 50 and if
people say it's too expensive it doesn't
matter you can just promote your own
products if you don't want to go out
there and create your own products
that's cool you can do things like a
affiliate marketing we promote companies
and earn a commission for doing so so
now you've got a general idea of how to
price your shoutouts how do you go out
there and find people willing to buy
them now the best way to do this and
some people might call us a bit sneaky
but basically you want to go out there
follow a bunch of pages that are in your
nation are the same size as you and then
every time you see them post something
that's obviously an ad you can reach out
and ask if they want more shoutouts and
then they're quite likely if they're
already purchasing shoutouts from these
same sized accounts and these same niche
with these same engagement and it's
getting them a positive return on
investment they are very very likely to
want to buy from you now you can do it
you want I'm against trying to like
steal clients but you're not stealing
clients and this because as long as that
page is still getting them a return
they'll likely just to go with 3 or 4 or
5 pages and just keep paying new pages I
know as an advertiser when I'm running
ads for clients if I'm able to pay a two
hundred thousand follower page $30 for a
shout-out and every time they post I
make sixty to eighty dollars I am
willing to pay as many pages in that
niche to do so and then stick with the
ones obviously that are profitable but
it doesn't you're not taking a client
from someone you're just adding to their
ad spend and hopefully getting them a
return so for this simply flip them a
message saying hey would you be
interested in some more shoutouts simple
as that moving on to part 3 and that is
consistency like how often should you
post now personally I would suggest no
more than 15% of your content be ads and
when you do post ads try make it look as
normal as original content as possible
so if you post five times a day feel
free to throw in a sixth time per day
which is an ad and then after 24 hours
delete the ad if you post three times a
day then every second day you do an ad
sort of simple as that and like I
mentioned before make sure that the ads
fit your feed don't just put something
completely different to your feet up
there because you'll lose a lot of
followers and it likely won't convert
well for your client and obviously you
want the person
paying you to get a good result so they
come back and buy more now sometimes
this might mean that you go out there
and you have to create an ad for a
client that's trying to pay you to
promote the e-book or the drop shipping
store or whatever it might be and then I
take a little bit of extra work but if
it doesn't lose you as many followers
and it helps them get a bit of result so
they buy more from you totally worth it
and lastly on to state for repeat
business and I was just sort of talking
about as before but the easiest way to
make consistent income with this is ever
the same couple clients paying you for a
bunch of promotions every single month
if you're gonna post every second day on
your account that is fifteen different
ads you can do per month if you're
charging $50 an ad that's seven hundred
and fifty dollars you're getting per
month from selling shoutouts on your
page now one option is you don't care
about your clients and you have 15
different customers come every single
month and buy ads you have to tell them
your rates you have to negotiate a deal
you have to go through all the process
of bringing on a new customer to make
the same seven hundred and fifty dollars
however if you put a little bit more
work in and focus on getting really good
results for the people buying shoutouts
maybe you give them a couple of tips on
how to optimize their advert or how to
optimize your sales page or how to
optimize their profile or along those
lines so that they get a better return
on investment from your shoutouts then
they're likely to stay and maybe instead
of having 15 new people every single
month you work with you can have three
people that you do five ads for every
single month and it's practically no
work once you've got that set up and
you're posting on Instagram so it's not
a particularly hard thing once you've
got the funnel and the air nailed down
for the client so it's not that hard and
it's considerably easier to do that to
make seven hundred and fifty dollars a
month then you'd be trying to work with
50 new people every single month focus
on the little things when it comes to
this to make sure they get good results
because all those little things do add
up so what the market is willing to pay
for it and adjust your price apples down
based on the demand for it and how many
people are buying post one and every
sort of five to six times that you post
as an ad at the most DM other
pages that are already buying ads and
lastly get them good results by giving
them tips and tricks and going the extra
mile so that they come back and buy more
that's pretty much how you make money
selling shoutouts now personally I would
say your best bit is to focus on your
own form of monetization up until 100k
and by the time you hit that that might
be making you a good bit of money so you
can by the time you hit that making good
money from your dropshipping store or
affiliate marketing or consulting or
whatever it might be and then you just
don't even need to worry about selling
shoutouts or you price them high so that
you only do them when you get paid a
crazy amount of money which is even
better but if you really do want to sell
shoutouts I hope this video helps if you
enjoyed it make sure you smash a like
button on the video subscribe if you're
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a comment and if you grab my free
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will also link below my Instagram of
growth playlist bunch of videos that
will help you grow your Instagram go
check it out but that's it thanks for
watching I will see you in the next
video