before you can start running Facebook
ads there's a couple of things we need
to set up first we need to create a
Facebook business page for our store and
then we need to create a Facebook
business manager account then inside of
that manager account we need to create a
Facebook ad account and then we need to
create a Facebook pixel a Facebook pixel
is simply a piece of code that we're
going to put on our store which is then
going to track all the activity that our
visitors are going to be doing on our
store which is then going to be the data
that we're going to use to optimize our
campaign so we can see exactly what
works and what doesn't work and then
once we have all this set up we can
start creating our campaign and set up
our ads alright so the first thing we
got to do is create our Facebook
business page so log into your Facebook
account and then here on the left side
where it says Pages we want to click
here
and then we want to click on create a
new page
then we want to give our page a name so
this would just be our store name in my
case perfect paw apparel let's say store
and then we also have to decide on a
category so this would be let's say
clothing then here we can also put in a
description about our page and then
click on create page on the bottom left
and then here we do want to make sure to
fill in as much information as possible
for our Facebook page which will help us
keep our accounts our ad accounts
healthy and not get us banned when we
start running the first ads I'm gonna
skip this part for this video because I
do have a complete tutorial about how to
create your Facebook business page I'm
going to leave a link to this down below
in the description and I'm gonna just
skip through this real quick here and
I'm going to move on to the next step
now we have created our Facebook page
and we also need to create our Facebook
business manager or meta business
manager whatever you want to call it so
let's go to
business.facebook.com and then once
you're here click on create an account
then here we're going to type in our
business name and also an email address
then click on submit
now we are inside of the Facebook
business manager the next step is to
create our Facebook ad account so you
want to come over here to accounts and
then go to ad accounts
and then click on ADD and click on
create a new ad account
we're going to give our ad account a
name choose the currency and then click
on next
then choose my business click on create
and now we have to assign someone who
will manage this ad account in our
example it's just going to be ourselves
so we're going to choose our own
Facebook profile here and then we're
going to just do full control so we're
going to take this box and click on
assign
great now we've created our Facebook ads
account the next step is to create a
Facebook pixel and put that pixel on our
Shopify store so that Facebook can track
everything that our customers do on our
store so that they're actually able to
optimize who our ads will be shown to
this is absolutely essential if you want
to make sure you're able to optimize
your ads so let's go to data sources
down here and click on pixels
and then click on ADD
and then here you can change the name of
the pixel if you want to I'm just going
to leave it as it is and click on
continue
then let's click on setup pixel now
and then we have a couple of options on
how we can get the pixel on our store
the easiest one if you use Shopify is
just use this first option add code
using a partner integration so we're
going to choose this option and then
here because our store is on Shopify
we're going to choose Shopify
and now Facebook tells us to connect our
Shopify store to Facebook so we're gonna
need to go to our store to our Shopify
store here and start connecting our
Facebook account with Shopify so let's
go to online store and then go to
preferences
and then we're going to scroll down to
where it says Facebook pixel here we're
going to click on set up Facebook
and this will redirect us to the page
where we can add the Facebook sales
channel so let's just click on ADD sales
channel here at the top
and now as we can see here on the left
side we have created a new sales channel
for our store which is Facebook now we
need to go through all these steps to
connect our Facebook account to this
store so let's click on connect account
then here we need to connect the
Facebook page that we have created
before so this would be perfect paw
Apparel Store
then click on connect
and then we need to connect a Facebook
business manager account that we have
also created before so I'm just going to
use this one here click on select
then connect
and then here Shopify is asking us how
much data they're allowed to share from
our store with Facebook now I would
recommend to choose maximum here because
that will allow Facebook to optimize
your ads better so I'm choosing maximum
here and then click on Save
and then here we want to connect the
Facebook pixel that we have just created
before which is going to be the source
of all the data from our store so let's
click on connect here
then we have to agree to the terms and
conditions and click on submit for
review
so now you can see it says your shop is
in review however that is referring to
the shop on Facebook which is not
something we're setting up right now all
we want to do is be able to run ads to
our Shopify store and as you can see
here we are already able to run ads on
Facebook and Instagram because we have
now added the Facebook sales Channel and
installed the pixel
so we can now come back to our Facebook
business manager and move on with the
pixel setup process so we can now check
this box I've completed the setup on
Facebook and then click on next
then here we want to check if our pixel
is actually working so we're going to go
and get the URL of our website so we can
just go to our Shopify store go to
online store click on this icon here and
then just copy the URL from the top of
the browser then go back here to
Facebook and just paste in the URL click
on send test traffic
now sometimes it does take some time
until the pixel is active on your store
so if it doesn't show you that your
pixel is active right away don't worry
just come back in like 30 minutes and
then try again to send some test traffic
and see if the pixel is active and
eventually you should get to this page
where you can see that the pixel is
active then what you want to do is click
on next
then here let's click on finish
and now we want to connect our Facebook
account and also our Facebook ad account
to this pixel so we're going to click on
ADD people here at the top choose our
own Facebook account make sure we have
the full control over this pixel click
on assign
and done and then click on ADD assets
and then choose our Facebook ad account
here click on ADD
and done
and now to make sure our pixel works
properly we also need to verify our
domain so we need to go to Brand safety
here on the bottom left click on domains
then go to add and click on create a new
domain
then here we simply put in the domain of
our store and then click on ADD
and now we need to add this meta tag
which is basically just a piece of code
onto our HTML code of our store so all
we need to do is just copy by clicking
on this code right here then go back to
our Shopify store go to online store
themes
and then go to actions here click on
edit code
and then we want to go to theme liquid
here on the left side
now this looks quite confusing but just
don't freak out just follow what I'm
doing here all we need to do is just
paste in that code in the header section
so here as you can see the header starts
so we just click here click on enter so
we get a new paragraph then we just
paste in the code just like this and
then we click on Save that's all you
need to do to enter the code onto our
store and now we can go back to Facebook
and check if that actually works by
clicking on verify domain here
and there we go our domain is now
verified now sometimes it does take a
few minutes or even hours until the meta
tag is live and you can verify your
domain for me it only took like a minute
until I was able to um verify this
domain after I paste it in the code but
once you see that page here then you're
basically done verifying the domain
great now this domain has been verified
now another thing we need to do is also
verify our Shopify domain because now we
have verified our main domain that
people will see when they visit our
store now we also need to verify our
Shopify domain because when you go to
your Shopify dashboard go to settings
and then go to domains you can see
there's the domain that you have
assigned to your store the one we have
purchased and then also your Shopify
domain which is this one right here and
Facebook also wants us to verify this
domain so let's just copy this domain as
well then go back to the business
manager and click on domains then you're
gonna go to add domains again click on
create a new domain paste in the Shopify
domain click on ADD and then we just do
the same thing again so just copy the
code here go to our Shopify store so I'm
going to just show you again where it is
so online store or then themes actions
edit code
and then go to theme liquid and then
under the head as you can see here we
just click enter and then just paste in
the code for the second URL as well
click on Save
and then again wait like two minutes and
then we can come back to the business
manager here and click on verify domain
now if you're not able to verify your
Shopify domain for some reason what you
want to do is go to the Shopify
dashboard go to settings and then to
domains then click on your currently
used domain as the primary one for the
store
and then under domain type you want to
set this domain as redirect so click
here set as redirect
and then once that's done you want to go
back to your business manager click on
verify again and then you should be able
to see this screen right here once
that's verified you can come back to
Shopify and set the other domain as
primary Again by clicking on this button
and now the next step is going to be to
tell Facebook what kind of customer
actions on our website should be tracked
so that we can then use that data to
optimize our ads and to do that we're
going to go to the three lines here all
tools and then go to events manager here
here let's click on manage prioritized
events
and here we're going to set up our
events for both of these domains so
let's start with the first one here
click on manage events then click on
edit and now we can add up to eight
different events and prioritize them as
well so we need to tell Facebook what is
the most important event that we want to
track on our site so the most important
event would be to it would be a purchase
a conversion on our store so let's first
choose the pixel here that is tracking
all the events which would be this one
that we have already installed and then
we're going to choose the event name so
this would be purchase right here
and then we're going to choose another
event so choose the same pixel and we're
going to use initiate checkout here
and then add another one same pixel this
one is going to be add to cart and then
another event which is going to be view
content right here
so again these are going to be the
events the actions that people do on our
website so that we can use that data to
optimize our campaign the event of a
purchase has the highest priority
because eventually that's our goal to
get people on our store and purchase our
products and then we have initiate
checkout add to cart and view content so
it's basically the customer Journey from
getting to our store to buying something
first somebody views a product and then
they add it to the card then they
initiate checkout and then they purchase
the product so let's click on apply and
save the changes confirm and apply and
then we're gonna do the exact same thing
for the other domain as well so just
manage events edit and then add all the
all the four events based on the
priority here as well as we've just done
before when that's done click on apply
confirm apply
and now we actually want to go and check
if all the events that we have just set
up for this pixel are working on our
store so let's go back to the events
manager and then here we make sure our
current pixel is selected and then we go
to test events then here we just choose
the URL of our store and then click on
open website
and now we are a new visitor on our
website so the Facebook pixel should
already have been triggered so we can
now go back to the events manager and
under test events we can see we have a
new page view so our pixel is in fact
working so now let's go back to the page
again and then maybe click on t-shirts
here and then click on one of the
products
and now again we go back to the events
manager and see what pixel event has
been firing so we have two page views
and then one content view which
represents somebody looking at one of
our products and now we can also just
click on add to cart here
and now when we go back to the events
manager we can see the the add to cart
event has also been fired so the idea is
to just go through the entire checkout
process and see if all the events are
working now you don't actually need to
go ahead and buy your own product just
to see if the purchase event is working
because you're going to notice on your
store if you get a sale anyway and if
you don't see it on Facebook then you
know that the purchase event is not
working okay so hopefully you were able
to follow along here I know doing all
this for the first time can seem quite
of confusing however once this is all
set up we can now finally create our
first Facebook ads campaign let's get
started so inside of the Facebook
business manager to create our first
campaign we're gonna go to all tools and
then to the ads manager the Facebook ads
manager is where we're gonna create and
manage all of our Facebook ad campaigns
now before we go ahead and create our
first Facebook ad campaign we're going
to first go to account overview here on
the left side and make sure we have
completed all the steps so we can run
ads so the first thing we need to do
here is just to confirm the Facebook
page that we want to use to run our ads
with because with every ad it's going to
show our Facebook page as uh the company
that is running that specific ad so
we're going to confirm the page here
this is the one that we've created
before in the video and then we also
need to add a payment method because
obviously we are running paid ads so
obviously Facebook wants to get paid for
showing our ads so let's click on ADD
payment method and when that's done we
are ready to create our first campaign
so let's go back to our campaigns here
and then click on create on the top left
to start our campaign the first thing we
have to set in our campaign is the
campaign objective and because we are an
e-commerce store and we want to sell
products online we're going to choose
sales right here so that is going to be
our objective to get sales on our store
then let's click on continue
here we have to give our campaign a name
so I'm just going to name this pod store
one
and that's all we want to do for the
campaign level for now we can now move
on to the first ad set so you can either
click on next at the bottom right or you
can just directly click on new sales ad
set here and we're going to name the ad
set after the interest that we want to
Target with the ads in this specific ad
set but as we haven't chosen the
interest yet to Target we're just going
to leave the name as it is for now and
later on we're going to come back and
change the name so let's move on to
conversions here we're just going to
leave it at website because we want to
get conversions on our website and then
because I only have one pixel the pixel
is already here but if you have multiple
pixels then you make sure to choose your
correct pixel here the pixel that is on
your Shopify store and then for
conversion event we're going to choose
purchase because we want to optimize our
ads for purchase if you want people to
buy our products on our store so we want
to set purchase as a conversion event
then let's move on to budget and
schedule I'm going to set the budget to
ten dollars per day and then change the
start date to midnight the next day so
I'm gonna just do 12 p.m I'm not going
to set an end date because we are
monitoring our ads every single day and
we're going to kill our ads anyway if
they don't work so I'm not going to set
an end date for this ad set let's move
on to audience here we're going to start
by narrowing down the location that our
ads should show up in so by default it
is set to your own country I want to
change this so I'm just going to delete
it here and then here we can simply type
in the country that we want to Target
with our ads so let's say we want to
Target the United States I would just
simply type in USA and then choose that
Target country you can also add more
countries and locations if you want to
I'm just going to stick with the US for
now then we can move on to age now this
really depends ends on the niche you are
trying to Target here the niche of your
store so if you have a niche where
there's probably more an older
demographic then you want to change the
age accordingly here I usually just
change this to 21 because people who are
a bit older they have more disposable
income that they can actually spend on
products then we can also have a change
to genders I'm just going to leave it at
all genders for now and now we get to
the most important part of this ad setup
which is the detailed targeting so with
the detail targeting we are able to
narrow down the audience that might be
interested in the products that we want
to sell so for example here I'm
advertising a store that sells apparel
for dog lovers so I would just type in
something like dog and then see if
there's an interest for that specific
keyword and as we can see there's dogs
animals which is perfect and this
interest has around about 5 500 million
people inside of that audience so
there's definitely enough room to scale
if I can see that the ads work well with
this specific interest so I'm going to
choose dogs right here and we're just
going to test one interest at a time so
I'm not going to add anything more here
under detailed targeting so now we can
actually scroll up to the ad set name
and then change the name to the interest
that we have just decided to go with so
dogs animals
and then we can scroll back down and
move on with the settings for languages
here because my store is in English I'm
just gonna choose English here if you
are selling obviously in Spain for
example then you want to choose Spanish
then placements we're going to keep this
at Advantage Plus placements that's
everything we're going to do for the ad
set now let's move on to the ad
so here is where we're going to create
the ad that people are going to see so
the first thing is going to be the ad
name I'm just going to name this ad
number one and then we're going to
choose the Facebook page that this ad
will be from so this is just going to be
the one that we have created before here
then we're going to go to add setup Now
by default it has selected catalog if
you choose catalog it will just take
products from your store and then show
them to Facebook users what I want to do
here is just create my own ad creative
when people say creative in advertising
what they just mean is the media that
people see in the ad so this could this
could be a video or this could be an
image so I'm going to do manual upload
here and then upload my own creative and
to keep things as simple as possible
we're just going to use a single image
ad so no video no Carousel post just a
single image and now I'm going to
quickly show you how to easily create a
professional Facebook ad using canva so
let's head over to canva.com again I'm
going to leave the link Down Below in
the description for this tool so log
into your canva account and then let's
click on create a design at the top
right let's do a custom size and make
this a thousand times a thousand pixels
so it's going to be a square Dimension
and let's click on create new design and
then what I like to do is just check out
all the templates that canva already has
about exactly what I'm going to create
so let's say I want to advertise the
hoodie on my store with this Facebook ad
that I would just type in hoodie and
then add or Facebook ad even
and then see what kind of templates come
up so here I have a whole library of
different templates that I can use for
this ad and pretty much all of them look
quite professional there's also video
templates so you can also create videos
ads with canva so let's just take this
first one kind of as a starting point to
create our ad then I'm just going to
delete all the elements that I don't
want to have in my ad so I'm just going
to leave a delete the text here delete
this one as well delete that and
obviously also delete these products
here
and then I'm also going to delete the
banner here and I'm going to keep the
text and then I'm going to put my
product here in the center of the ad and
now to get an image of my product I'm
going to Simply go to my Shopify store
actually visit my store here under
online store preview and then I'm going
to go to the product that I want to
advertise so it's going to be this
hoodie right here I'm just going to go
to the product page then I'm going to
click on the image and then I'm just
going to save this image right here so
I'm just going to right click and then
click on save image and then just save
this image to the desktop then I'm going
to go back to canva and then just drag
in the image that I've just downloaded
into the canvas and now as you can see
we still have the white background the
cool thing about canva is they do have a
tool that can automatically remove the
background all we need to do is click on
edit image here and then go to
background remover
and that will automatically remove the
background of this image what I also
like to do is go back to the image click
on edit image and then go to shadows and
add a drop shadow just like this and
then I'm also going to change the text
to our offer the current offer that I'm
going to be advertising is just that
this item will be 50 off so I'm going to
type in 50 off
and then I'm going to change the second
text to today only make sure everything
is centered and then I'm also going to
add a background to this text here so
let's go to effects then go to
background and then change the color
here to the same color as the hoodie so
let's just pick any color here
like this and then maybe I think this
text isn't really readable as nicely as
this one so let's just also go to
um effects here and then just change the
style of this text so we can just play
around with it here so maybe let's just
take this one and there we go this is
going to be the ad that I'm going to
test with this campaign so let's go and
download the image by going to share and
then download and click on download now
let's go back to the Facebook ads
manager then let's scroll down to add
creative and add our image by clicking
on ADD media add image
and then I'm just going to drag in the
image that we have just downloaded from
canva click on next then again next
for this ad I'm going to deselect allow
enhancements and click on done
now let's also turn on the add preview
so we can see exactly how our ad looks
like as we are working on our ad
then let's move on to primary text this
is going to be what's displayed above
our creative so here I would just enter
something that is relatable to the
customer and also maybe add some call to
action so I'm just going to put in Do
You Love Dogs share your love with dogs
with everyone you meet in this hoodie
and then we're going to add also a
headline this I would just add your your
brand name or your store name so this
would be perfect paw apparel
uh for this example and then for the
description we're just going to add our
offer now with offers you could you can
get very creative so here you can see
the offer is just 50 off only today so
kind of a sale offer what you can also
do is buy one get one free or buy one
get the second one for 50 off you can
get very very creative and um the offer
is really something that is a big factor
in terms of how a good conversion rate
is going to be with your ad so I'm just
going to type in 50 off uh only today
I'm adding the only today to also add a
sense of urgency when people see this ad
which should also improve my conversion
rates then we're going to move on to
call to action this is going to be
what's displayed on the button on the ad
so we're going to change this from learn
more to shop now which is right here
because this is the button that makes
the most sense for this ad ad and then
we're going to move on to destination so
here we want to just put the product
page for this specific product that
we're advertising here to get the URL of
our product page we're going to go to
our Shopify store go to products and
then look for the product that we are
advertising in this case this would be
the dog life hoodie we just click on the
product page and then we're going to
scroll all the way down and then we can
see the URL right here so I'm just going
to copy the URL here copy go back to
Facebook and then paste in the URL in
this field and we can check the landing
page by clicking on preview URL and then
we can see exactly what the landing page
is going to be now here as you can see
the price is 59 for this product and we
don't see anything that says 50 off also
in the header it doesn't say 50 off so
what I would do here is to make sure
everything is congruent with the ad I
would actually go to my Shopify store
and then I want to add a compare price
to this product so it will actually
display a 50 sale so I'm going to go to
edit open bulk editor and then here we
can see the price of this hoodie so here
we just have to add the compare price as
well so this would be 119 and then just
copy this for all the other prices as
well and now when we go back and check
out the product page we should be able
to see the sale here right here and we
can see the previous price and the
actual price right now what we can also
do is add the banner here at the top so
we would just go to Shopify again go to
the dashboard then go to online store
themes click on customize and then we
just click on the header here and we can
change the text to 50 off only today
just like that and now we have also the
sale announcement here at the top of our
page great so now we have created our
first Facebook ad what we can do now is
create more ads Within in this ad set
that is targeting dog animals all we
would have to do here is go to the three
dots go to duplicate and then we can
tell Facebook how many times we want to
duplicate this ad so let's just say we
want to duplicate it once then go to
duplicate and then here we can change
the creative so we can create another
image we can create a video we can also
do a carousel ad so the more ads that
you're going to be testing for your
products the higher the chances that
you're going to actually find an ad that
will perform the best and actually make
you the most money but for now I'm just
going to keep it simple and just stick
with this image ad so I'm going to
delete this other AD again and then the
next thing that I want to do is I also
want to Target some other interests
because the goal is to find the
interests that are the most profitable
for this product so what I would do is
just copy the ad set so I'll just go to
the three dots here click on duplicate
and then we duplicated let's say five
times click on duplicate and now the
only thing that we want to change for
the new ad sets that we have created is
the detail targeting so the interest
that we are targeting so let's click on
the first one here scroll down to a
detailed targeting and then here we can
just again type in any keyword related
to our product or our Niche that we are
targeting so let's again just go with
dog or we can just click on suggestions
and then it will just give you
suggestions based on the first interest
that we have been targeting here with
the first ad set so let's scroll down
and maybe let's also try and Target
puppies this would also be an interest
that definitely is related to the
products on that store then we also want
to delete the the original interest here
so we only targeted one interest at a
time and now we also want to change the
name so we know exactly what interest
that ad set is targeting so we're gonna
scroll up again and then change the the
name to to puppies
and then we're going to do the same
thing with the next ad set and so on
until you have different interests for
all the different ad sets and that's all
we're going to do for our first campaign
so let's click on publish at the bottom
right
in our ads manager we can now see all
the details about our campaign that we
have just set up so under the campaigns
tab we can see this is our campaign that
we have set up we can also click on the
campaign then it will automatically
switch from the campaigns tab to the ad
sets Tab and then we can see all the
different ad sets each ad set targeting
a different interest and then when we
click on each of these ad sets we go to
the ad so this would be the third tab
here in the ads manager and as you can
see here we can turn off each ad we can
turn off a single ad set and so on but
in order for us to know which ad sets to
turn off or to scale we need to set up
our columns here at the top so we can
actually see all the data that we need
to see to be able to make decisions so
to set up our columns correctly we're
going to go to columns and then click on
customize columns
so I've just quickly set up my columns
just like this the way you can see here
on the right side now I'm just going to
scroll through it slowly so I can just
basically copy it
to find the right metrics you can just
type in for example row as right here
and then you're going to find all the
the right metrics to put in the columns
once you've set up the columns just like
this we're going to go to save as preset
here on the bottom give it a name so
let's say default and then click on
apply
now let's quickly go through each of the
columns to make sure we understand what
everything means let's start with
results so that's basically what we have
set as a result for this campaign which
is sales so how many sales has this ad
set made then we have reach and
Impressions this basically shows us how
many people have seen this ad in the
news feed then cost per result is how
much money we have spent to get one sale
then we have CPM which stands for cost
per mil this is how much it costs us to
get our ad in front of a thousand people
so a thousand Impressions then we have
unique CTR which stands for
click-through rate so if you have 100
Impressions and we have let's say two
clicks from those one 200 100
Impressions then we have a two percent
click-through rate so the the clicks
divided by the number of Impressions
then we have cost per unique link click
so how much are we paying for every
single click how many clicks have we
gotten so unique link clicks the content
views how many people have actually seen
our product page then we have add two
cards how many people have added the
product to the cart initiated checkouts
how many people have clicked on checkout
and then purchases how many people have
actually bought the product and went
through uh with the the funnel basically
then for add to cart checkout and
purchases we also have the cost so cost
per add to Cart cost per initiated
checkout and cost per purchase shows us
how much we are paying on average for a
single add to cart action initiative
checkout action or purchase and then at
the end we have purchase rowas rowa
stands for return on ad spend so if you
have a row as of let's say two then for
every hundred dollars we spend on ads we
get 200 back so now how do we actually
read the data that we'll be getting here
for these columns and how do we make
decisions based on the data that we see
let me just give you a couple of the
basics so let's start with you unique
CTR and CPC so click-through rate and
cost per link click if you get a very
low CTR let's say around one percent and
a very high cost per click that usually
means that there's not that much demand
for the product that you're advertising
so it could also be your creative so you
can try and
um and try and advertise some some other
creatives about the same product but a
lot of the time it's time to move on to
another product because obviously people
are not responding to the product that
you're advertising now if you do get a
decent click-through rate and cost per
unique link click and we get a lot of
content views so people go to our
product page but we don't all get a lot
of add to cards that usually means that
we have to change something on our
landing page because obviously people
are visiting our landing page because
they are interested in what we are
advertising but then they decide to not
follow through with adding the product
to the card and and do the purchase so
we have to change up our off offer so
this could be the price this could be
maybe a creative way on how to price
your products like giving bundle offers
giving buy one get one free and all and
all that
um kind of stuff so you have to
experience with your landing page and
also sometimes you have to just up the
quality add some more Trust on your
landing page like maybe give a money
back guarantee and just experiment with
those uh things and then if we do get a
lot of add to cards but we don't get any
checkouts or purchases that means a lot
of the time that people are interested
they add the product to the card so they
want to buy it but then at the checkout
they decide to not follow through with
the purchase so what that could mean is
that maybe the shipping cost is too high
that they weren't expecting or maybe
something is off in your funnel
sometimes even your funnel doesn't work
so something is there's an error or
something on your checkout page so you
want to go back to your store and make
sure everything works perfectly and
maybe also play around with the shipping
price maybe also offer free shipping to
to see if then people are willing to buy
your product now let's say we've been
running our ads for a day or two and now
we have some data in our account that we
can work with and optimize our ads what
we would do here is just look at what ad
set is performing the best here in this
campaign so let's say for the top one
the golden retriever ad set we have some
a good CTR we have some add to cards and
maybe even some purchases and let's say
the other three here at the bottom are
performing very poorly what we would do
here is just turn these ad sets off and
then we're going to use the other assets
that are performing well kind of as a
basis to find more interest groups so
what we would do here let's say this is
the best performing ad set is click on
duplicate and then we just let's say we
do three more ad sets click on duplicate
here
and then what we're going to do is we're
going to click on each of the new ad
sets scroll down to where it says detail
targeting and then we're going to click
on suggestions and find more
um more interest that are related to the
interest that is already working well so
let's say golden retrievers is working
well then obviously uh dog races so dog
types are working quite well for this
campaign so what we would do here is
just try different dog breeds so let's
try German Shepherd here and then for
the next one we're gonna go with
um let's say French Bulldog and again
you just want to go with one interest at
a time so I'm going to delete the golden
retriever here and then for the third
one we're gonna go with let's say
Rottweiler again delete the golden
retriever and then we just want to keep
doing that so turn off all the ad sets
with the interest that are not working
well and find new interests with the ad
sets that are already working well I
hope this video was helpful to you if it
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if you want to see more in-depth
tutorials just like this one I wish you
all the best with your new print on
demand store and I'll see you in the
next video