How to sell shopify on amazon
2023 - How To Sell on Amazon with Shopify (Integration With Automated Fulfillment Sales Channel)
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I want to show you exactly how to link
this up so it's fast easy you can
literally just click a button on your
Shopify app or in your storefront and
it's done what's going on guys today I
want to talk about how to integrate
Shopify with Amazon to start getting
your first customers your first sales
outside of Amazon without getting a
second fulfillment center without
shipping the products yourself with
everything automated so you can use
Amazon to literally ship products to
your Shopify customers this will be your
first step in actually starting a
website starting a brand getting sales
outside of Amazon so you're not always
relying on Amazon so Amazon is great but
they have their pitfalls right so we can
use their massive customer base but
eventually if we get to 510k sales and
above we don't want to be stuck with
just Amazon sales say we get cut off say
we get suspended well our complete sales
channel is down So eventually you want
to start moving off of Amazon start
leveraging a customer base on your own
and the easiest way to do this is to
start a Shopify store and integrate both
there so you can start this process
slowly without all the hiccups without
having a warehouse without having a
second shipping method everything can be
integrated so it's as easy as possible
so I'm going to show you on screen here
how to do this exact thing so you can
start your Shopify store and then go
ahead and start to fulfill orders on
Shopify through your Amazon Fulfillment
if you guys don't know what Shopify is
it's essentially just something you
could build a website for for e-commerce
very simply and it's very affordable
here so 30 bucks a month there's a free
trial for three months for a dollar per
month right here which is mind-boggling
deal essentially right what's cheaper
than Amazon to begin with the cool thing
here too is Shopify actually has less
fees than Amazon we know the referral
fee for Amazon is 15 for most categories
is 2.9 percent plus 30 cents here for
anything that's done through Shopify so
this is your first step in branching out
and eventually you can have higher
margins on your own website again we use
Amazon to get our jump start use their
massive customer base because you know
before Shopify even existed it would
take 15 to 20K just to make your own
website it takes like seven Impressions
to get someone to even trust your brand
which is very expensive when it comes to
marketing so I'm not saying Amazon isn't
the way but this is a great way to start
to diversify and get your first momentum
when it comes to building your brand and
building an outside sales channel here
so we see the dollar trial right here
this is an example of a Shopify store so
it's very simple and I'll show you guys
on screen too like what this looks like
everything like this so the reason I
first started a Shopify store is on my
PPC data I actually saw people searching
my brand name if people are searching my
brand name on Amazon they're most likely
doing it on Google too so I was like
well if they're searching on Google
there's nothing there besides Amazon so
why not start my own Shopify store
website and start seeing if I can
collect sales through another platform
and this actually worked we get two to
three organic sales I know it's not
crazy with our first brand just through
Google search through Shopify and I was
like okay there's something here then
you can start outside advertising if you
want and just build up slowly that's the
key thing here too you don't want to
spend thousands on this stuff right away
but just Branch out a little bit see if
there's any organic traffic that comes
through start testing different things
maybe it's Affiliates maybe it's YouTube
search maybe you're just doing SEO
Google ads Facebook ads but again I'd
start slow here and slowly work your way
out before you go deep into any huge
paid advertising so we can see here we
just go to shop now on the Shopify store
and we can see clothes here so this is
just an example of one here then inside
of Shopify this is what it looks like so
today I want to talk about the product
pages everything like that along with
how to automate if someone orders on
your Shopify page which will go through
a whole order here right now how do we
get that filled by Amazon so we don't
have to have a second Warehouse or ship
it ourselves so when you sign up for
Shopify that's what it looks like so you
add your first product customize your
theme you can follow this I'm not going
to go super deep in this because I just
want to be efficient with your guys's
time and show you what's possible if you
got into this step I believe you guys
can figure this out because honestly
Shopify is easier to set up than Amazon
which is saying something there so if
you've made it through Amazon you can
make it through Shopify but Shopify will
direct you at how to do everything right
here so what I want to talk about is
your product page here so say you know
for this example we're going to use
queen size bed skirting here and this
you can just to put in your same bullets
for Amazon here throw in your same
photos you can have a price here which
you can raise the price lower the price
if you do raise the price sometimes
Amazon gets a little mad because they
want the lowest price but you can
experiment with that yourself if you
want to track your profits you can do
you know put your cost per item in here
as well and the most important part here
is the Amazon FCF so this is
multi-channel fulfillment which Amazon
allows you to use to send products to
other customers that are not ordering on
Amazon and we can see everything on
Amazon too actually comes in and manage
orders under a different ID labeled
consumer ID and so you know these are
outside sales not on Amazon but coming
from somewhere else okay so we go down
here you put your shipping weight as
well in here uh you know variations
pretty easy then it gives you an example
what's going to look like on Google
search here if I show you guys a preview
of what this page looks like if we go
over here it's going to look exactly
like this again this is an example page
here where my home home page isn't
looking good but I'm going to show you
exactly what you can do here and how
easy that is here in a second but people
can add to cart and check out through
Shopify once that's all set up here but
what we do when we first begin say we
listed our products here right so we
have an order we want to fulfill here so
it's like crap like how do I fulfill
this order well you can actually
automate this by literally searching
Amazon Shopify integration okay in this
first page here they actually change
this up this changes many times but it
looks like they got the be all end-all
where Amazon has its own Shopify app
right here so when you're ready to do
this and ready to link up here you
literally hit download app right here
this will take you to a page that looks
like this okay so once you're here
you'll sign into your Amazon account
you'll connect your Amazon account right
here so it's like API connection right
so it just gives permission for Shopify
to be into Amazon so they can link up
orders everything like that next you're
gonna go to map skus so again guys if
you're confused uh you literally could
go back here just type in exactly what
I'm saying right here Shopify Amazon
supply chain download that app it's
gonna take your Shopify just hit
download then it's all linked up there
then map skew so essentially what it
wants you to do is it'll take all your
Shopify skus here and then your Amazon
skus just make sure these line up
exactly so you just go to your managed
inventory page copy and paste your
Amazon SKU here hit this button right
here and then that will be linked up so
do that with all your products you're
going to sell on Shopify manage shipping
so shipping options this probably is the
most confusing part of this but it's not
too bad just hang with me here so we
have standard expedited priority okay so
Amazon offers this in multi-channel
fulfillment okay so you can actually if
you just go on your Amazon Seller
Central go to orders you'll see mcf
fulfillment or multi-channel fulfillment
there and you can go play around this if
you like you can actually just do this
manually but that's just going to waste
too much time I want to show you exactly
how to link this up so it's fast easy
you can literally just click a button on
your Shopify app or in your storefront
and it's done easy as that guys so we
can see they have default settings of
three to five days you can do two days I
usually do three to five days you could
do two days if you're used to that cost
a little bit more to fulfill that way
but you can weigh your profit margins go
from there but I like to have all three
options here so it's a standard
expedited priority and then customers
can actually select practice when
they're checking out on your store so
they can select this themselves and you
can up charge them if they're going to
do priority shipping so it matches with
Amazon in that you're not losing any
margin there okay so once you hit save
here you'll go back to welcome here then
a side products to film it by mcf and
Shopify so this will take you back to
your Shopify store okay then you'll log
in right here then it'll take your
product page right here so you can go
back to your product page and again this
is kind of where all the magic goes once
that app's downloaded you'll go to
inventory will be stocked at Amazon FCF
now you have a couple options here you
could do if you got a second fulfillment
Channel you can add that in here but for
most people just starting out just rely
on Amazon mcf here until you get big
enough where it makes sense to go
somewhere else where you know
multi-channel fulfillment fees from
Amazon aren't the cheapest they're
they're more expensive than FBA fees
when people are just checking on Amazon
which makes sense they encourage people
to shop on Amazon they don't want you
taking traffic elsewhere so you're
paying a little bit of extra premium
there probably two to three dollars more
per shift but you're saving that 15
referral fee right down to three percent
plus 30 cents per item so you're saving
it back especially if your price point
is high enough so you're going to click
right here Amazon mcf you can have
different options for this but again in
the beginning Amazon mcf a key Point
here guys make sure your SKU right here
is lined up with your Amazon SKU same as
barcode so you can put your UPC or G10
in here as well you can track quantities
uh so an Amazon mcf here it's going to
track how many you have available
obviously this is an example product so
I have zero on hand but we see if
there's already a order placed so it
says negative one but this will link up
and actually tell you how much inventory
you have you can do this manually too if
if it's not tracking right but just keep
an eye on that make sure the weights in
here as well this doesn't matter as much
when it comes to mcf orders this is good
for shipping out things manually to make
sure everything's lined up because I'll
show you in the shipping settings you
can actually Factor your shipping prices
based on weight which is a big deal when
you're using outside sources so on to
the shipping here guys to make sure
everything's working right so we go back
here we can actually go to shipping
options and Amazon actually warns us
here Amazon FC F must be added to your
us shipping profile and Shopify so what
this is if I just click this link it
makes it a little easier but I'll show
you how to manually get here as well so
your shipping delivering is in your
settings here so if I go back to the
home page here go all the way down to
settings hopefully you can see that okay
and then go to shipping and delivery
we're in the exact same spot here so
make sure you're all linked up here so
shipping is where you want to go here
and you're going to play around this a
little bit learn a little bit more but
you hit manage right here you can see
the products out of this profile and we
see shipping Origins so just like they
said shipping origin right here we go
back we see shipping Origins Amazon FCF
right so hit manage here you can remove
rates if you got another source here you
can remove those rates right there but
then you can also set up this is why the
weight's important as well because you
can add conditions where if it's more
product you can add the weight here if
it hits certain levels that it's going
to be more in shipping costs which makes
sense here so make sure this lines up
with your mcf which again just go to
multi-channel fulfillment click that
product there and then you can see what
the rates are for something like that
and make sure everything lines up here
again I know it might be a little
confusing but again I want you to get
familiar with this so you understand
this as well and I don't want to make
this a 45 minute video I just want to be
efficient and not waste anybody's time
here so you can make the rates here you
can change this edit rate you can add
new rates here and this should match the
mcf orders if we go back to welcome here
manage shipping and then you can even go
back into your Seller Central to get
everything going there okay that way
it's all lined up at checkout and again
guys when you get this going test and
Order yourself so go check out yourself
make sure everything's lined up double
check it make sure that the customer is
actually seen what you want them to be
seen and everything lines up with
shipping costs there okay you can't
offer free shipping if you'd like I
would do this for probably two-day
shipping in three to five days shipping
and then charge priority shipping for
the fact that you're making up those
costs anyways through saving on the
referral fee so I want to make this you
know most websites have free shipping
anyways it's two day to three to five
day and so you know play with your
numbers make sure it all makes sense
there but essentially I want the most
incentive as possible make it as easy as
possible on the customer to actually
check out here because I'm making more
money anyways then we can see
International stuff here again you can
make multiple shipping plans here but
I'm not going to be shipping
internationally for this case here if
you got something set up with DHL or
anything like that obviously do you on
that but if we go back now let's talk
about fulfilling orders so now
everything's set up here we can go back
to our customer here and then we can hit
request fulfillment or fulfill item I'll
hit request fulfillment here just to
make sure everything lines up Amazon FCA
May decline your request if no shipping
address yes because there's no shipping
address here because again this is an
example one and then you hit right here
send fulfillment request and then you
can see when that item is fulfilled and
to double check that go to your manage
orders and you're looking for Consumer
ID order there okay that means that an
mcf order has been placed and you can go
look at the data to make sure that
everything lines up perfectly there so I
hope that was helpful guys again this is
your first step outside of Amazon which
is it's exciting it's fun to get sales
on another Marketplace then eventually
those keep peaking up growing and
essentially you have two sales Channel
now they rely on not just Amazon just in
case something goes bad there you're
Diversified okay so this is important I
mean at the beginning but once you get
going this is your next step you guys
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