How to sell shopify on amazon
How To Sell On Amazon With Shopify (Shopify And Amazon Integration)
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if you haven't been here before
welcome to the e-business boss Channel
my name is Nick and today I'm going to
be running you through everything you
need to know about Shopify and Amazon
I'm going to show you all the different
ways you can make money using these two
platforms together you find this with
your usual please hit the like button
share it with a friend and if you're
interested in this type of content make
sure you subscribe to the channel let's
get into the video so like I said I'm
going to run you through all the
different ways you can integrate Shopify
and Amazon so whether you're just
looking to sell on the Amazon
Marketplace through Shopify or you're
interested in how you can use Amazon
Shopify and print-on-demand
software or you already set on Amazon
but you'd like another sales channel of
your own this video is going to cover
all of it if you've got any questions
leave a comment and I will get back to
you as quickly as possible hopefully I
can help some of you guys out so you
want to sell on Amazon with Shopify
whatever your business model is there
are three basic requirements you're
going to need to know about first you're
going to need a Shopify account that
goes without saying there's a link in
the description which you can use to get
a 14-day free trial of the software
you'll also need an Amazon account so if
you've got one already great you can
link the two with a few clicks if you
haven't enough things think about is it
does cost $39.99 a month and that's in
dollars also if you want to sell on
Amazon you're going to need a barcode
for your product and I'll also mention
that when you're going about getting
your barcodes please make sure they're
gs1 barcodes this is an Amazon
requirement and the last thing you want
is getting suspended from Amazon because
they are very very strict if you're in
the u.s. you'll be looking for a UPC
barcode if you're in Europe you'll be
looking for an EIN barcode so if you're
if you've got a Shopify store you
clicked on the link you've gone in
you've set up your Shopify store and you
want to start selling your products on
Amazon what should you do well once
you've got an Amazon seller account
you'll need to go into your Shopify
and add Amazon as a sales channel on
your Shopify dashboard so you'll see
under sales channels there's a plus
button so you click that go to Amazon
and follow the instructions through so I
will mention that it is only currently
available for us sellers I'm sure it
will be coming to Europe soon but yeah
you need to be selling in the u.s.
marketplace in order to take advantage
of these two from this point of view so
how are you going to fulfill your orders
so you've got a few options when it
comes to fulfillment obviously it's
going to depend on your business model
if you're watching this video the
chances are that you've got a very
specific business model or you're
thinking about selling in a particular
way so here's a few examples of the
types of people that might be thinking
about using Shopify print-on-demand so
this is a big one it's something we do
ourselves and you need to have a product
basically made and sent out on your
behalf so for this unless you're part of
the merge by Amazon program you'll want
to use a partner like printful or T
launch so I'm going to go into how this
works shortly you will need to set up an
account with the one you choose so let's
say for example you go over printful and
then follow the previous instructions
but you'll need to add the printful app
to your Shopify store so if you're
selling products that you manufacture
yourself or maybe you have a partner or
a factory in the u.s. or China for
example then you'll be getting products
made that you specifically own so you'll
either fulfill these items yourself if
you've gone existing a Shopify store
you'll have a way of doing that already
you might use Amazon FBA which is their
product fulfillment service or you might
use another third-party fulfillment
service like a ship Bob or someone like
that they'll basically receive your
orders and send out orders on your
behalf if you're thinking about drop
shipping why probably say about Amazon
and shop fires and integration is it
might not be the best option for you and
I'm just being honest with how I see it
and I'm not an expert in the drop
shipping field but I do know a little
bit about it let's just go over the
explanation on Google for what drop
shipping actually is so it's a retail
fulfillment method where a store
doesn't keep the products it sells in
stock you might already know that but
instead when the store sells a product
it purchases the item from a third party
and from there it shipped directly to
the customer or there's a third party
fulfillment service that's doing the
shipping for you so like I said if this
is you I don't think shop fine Amazon's
going to be the best option and I'll
tell you why once you make a sale on
your Shopify stool if you're then going
to find that product to resell on Amazon
you're going to be limited firstly
you're going to have to go onto Amazon
manually and find the product that you
want to ship to your customer that
they've bought and you're going to have
to buy to a lower price and then ship it
out to your customer the seller on
Amazon will likely use Amazon packaging
if they're an FBA seller and the whole
customer experience you're just going to
be highlighted as a middleman so if you
are thinking about drop the shipping I
would I would do it either with a
relationship with a local supplier or
you might use something like or below
which is basically drop shipping from
China you can sign up to or below adda
is a nap in Shopify and or below
basically have an existing catalog of
suppliers that are ready to work with
you so there's ready-made products that
you can add to your store and as soon as
customers buy them they're there to be
made and shipped out so and other things
think about is probably the lead time
from China it's probably gonna take a
few weeks another option is a website
called sprocket spa kit sorry
and yeah they offer drop shipping
services again it's a bit like an open
catalog where supplies go to link up
with people like you people that want to
sell they will create the items and send
them out so they'd probably be your best
options when it comes to drop shipping
so if you are using Amazon and Shopify
as an integration
possibly to go with a print-on-demand
business this is how I think the two
bits of software could work really well
for you so this method could be
considered as an alternative to merch by
Amazon so we actually have a merch by
Amazon account but this is an
alternative
we've considered in the past and the
main issue with much by Amazon is not
everybody gets approval so when we got
approved about to wait about three
months and I have heard of people having
to wait up this of eight months to
actually get approved and there's no
guarantee you will it's becoming more
popular so Amazon probably want to keep
it competitive but not swamped with too
many people so what you can do using
Amazon and Shopify is you could create a
Shopify store first of all you're going
to need to do that you need to fill it
with the products you want to sell then
you can integrate with a print-on-demand
partner like printful or T launch and
when an order comes in to you you can
integrate with either of them and they
will basically manufacture or print the
t-shirt or whatever merch is you're
selling and send it out on your behalf
so next you'll need to add Amazon as a
sales channel in order to leverage the
Amazon market through your Shopify store
but this way what you can do integrating
say let's say we're using printful is
you can integrate Shopify to printful so
you've set up your store you've got to
find your customers printful do the
printing but then you can add your
products to Amazon with a few clicks
if you sell in the US market so this way
you can list your products on Amazon
without actually being part of the merch
by Amazon program I think that's a
really useful alternative maybe you
haven't been accepted too much by Amazon
or maybe you just want to widen the net
slightly so the pros and cons are this
by selling on Amazon and these are the
pros you are leveraging an existing
marketplace this is going to reduce your
marketing costs because Amazon already
have the customers attention you don't
need to run any expensive marketing
campaigns
everybody's going onto Amazon to buy
something so yeah you're taking huge
advantage of an existing marketplace
being on Amazon it's going to help build
your trust with your customers your
brand is going to look much more
reputable and yeah another poke you
don't need to merge by Amazon account if
you're watching this you want to do
print on demand
you haven't got accepted to match by
Amazon this could be a really good
option for you the cons I could only
really think of one and it's that you'll
have the additional monthly expense of
having an Amazon
so yeah remember if you want to give
this method to go head down to the
description take out the free trial see
what you think of Shopify and yes set up
your store set up the integrations and
start selling so what if you've come and
found this video because you already
sell on Amazon but you want another
sales channel so this is exactly how we
first discovered Shopify we've sold on
Amazon for some time a little while ago
we decided we want to diversify and
build up a sales channel away from
Amazon something we'd control ourselves
so yeah we built a Shopify store for one
of our private label brands and we did
it for a few reasons
we wanted to grow our sales of course
increase our brand exposure we wanted to
increase the control so if you sell on
Amazon or you've heard the horror
stories Amazon could just suspend your
account at any time and yeah if it's
your own website well you can go by your
own rules as long as you're you're not
doing anything on it unethical so and
yeah the last reason was as I mentioned
to diversify our business so that is how
we really use the Shopify and Amazon
integration so our Shopify store setup
actually looks like this so we use
Amazon FBA to fulfill our products so
this means we don't hold any stock all
of the inventory is kept in one place a
lot of our products are manufactured out
of the UK which is where we're based so
sometimes we'll receive products here in
our warehouse but then we'll have them
prepped up and sent in to Amazon FBA so
this is how we use Shopify and Amazon so
as I mentioned we've created a Shopify
store for one of our brands so we filled
it with relevant content marketing
images updated the blog and when it
comes to blog posts the best advice I
can give you is try and use your blog to
answer the questions your potential
customers are asking so obviously it's
going to be on you to drive traffic to
your Shopify store we are marketing
looks like this we do a lot of search
engine optimization mainly we just fill
the blog with useful content that's what
Google likes that's what it wants to see
paid appetizing methods so we run
Facebook Ads Google Ads Instagram ads
and social media in general so you don't
just have to run ads on social media if
you set up accounts engage with your
ideal customers you'll start to get a
little bit of traction as you go along
so the inventory is synced automatically
across our Shopify and Amazon account so
this is really useful if a few sales
come in on Shopify shop fire we'll talk
to Amazon and update so if we've sold
three will it will talk to Amazon so
that we know across both portals how
much stock we've got so when the orders
actually come in from our Shopify store
they will automatically be sent to
Amazon FBA for fulfillment so and this
is where it's been really good for us so
Amazon will then pick pack and send out
the products on our behalf and we don't
have to touch anything
all we need to focus on is maintaining
our store and yet works really really
well for us so one thing I mentioned
because we sell in the European
marketplace Shopify and Amazon FBA don't
yet integrate directly for fulfillment
they do if you're based in the US if you
sell in the US and you've got a Shopify
store you can literally link your
Shopify store with Amazon FBA with a few
clicks but for us we've used an app
called
order desk and it's a third-party app
that will actually connect Shopify
Amazon together so it will it's
basically the communication between
those two portals so that when an order
comes in order desk will we'll take that
from Shopify sides and it will tell
Amazon FBA here's the order send this
out here's the details that's what our
setup looks like if you've got any
questions about anything I've spoken
about just leave a comment below and
I'll get back to you as quickly as I can
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