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The $2bn sneaker resale market: How entrepreneurs are cashing in | FT Features

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The reselling aspect of sneaker culture has changed everything

I think now is the biggest time for sneakers in maybe

it's ever been.

There's people taking money.

And rather than investing in a traditional asset classic stock

or bond, they're buying sneakers.

And they're investing in that sneaker.

And they're selling it on an exchange later.

There is a lot of money to be made in this game.

You could make 50 grand in a weekend, man.

I've seen people do it.

We estimate that there's over $2bn in gross market value

overall.

Footwear being resold - we think StockX

is the leader in this market with gross market value

north of $1bn.

We connect buyers and sellers the same way

that the world's stock markets connect buyers and sellers.

Just like Apple doesn't trade at the same price

every single day in the market, nor does


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