how to become a sneaker reseller what's
good y'all it's frank here and it is now
summer time so it is the perfect time to
get started on how to start reselling
sneakers whether it be to get enough
money to buy your own personals or to
open up a sneaker store in the future
whatever it is i got y'all covered i'm
gonna teach you how to get started how
to start your own brand how to do
everything how to get set up on
instagram and start selling and making
deals making connections and growing
yourself as a business all right so
we're gonna get right into it first you
need a platform to get started off on
what i did was i started selling locally
it's like facebook where i can place an
offer up but then i decided i wanted to
build a platform so i went on instagram
to create kicks with frank and that's
where i can sell my shoes now and also
grow my brand and people can see me and
know me for me as the sneaker reseller
the guy who's local to boston all that
stuff because when you're selling on
local apps like facebook marketplace and
offer up they don't really remember the
person that they're buying the shoes off
of they just like oh you know they're
just scrolling through listings but when
you have a brand on instagram and you
can just build that people know who
they're getting the shoes by and also i
just feel like there's more interaction
there on instagram than there are on
local apps so first of course you want
to make an instagram account and the
essentials you need are a logo a good
bio and a reference post and also shoes
to list up on your instagram now for
making a logo you guys can get creative
with it i made my own logo using a free
website canva and i just use like some
photoshop to try to make a logo with my
name on it i don't know if i still have
it but my first logo was just like a
wave and a wave runner and then had at
kicks with frank on the bottom so it was
super simple i didn't really spend too
much time on it i just wanted a logo but
if you guys want like really detailed
logos and you guys don't know how to do
it like you can always go on like some
side gig sites like fiverr for people to
make your own logos for you and also
there are instagram accounts that
actually do logos like how there's
instagram accounts that sell shoes
there's instagram accounts that you know
make logos so you can contact one of
those people and they could get a logo
made for you and then you know a bio
just saying like where you're from buy
sell and trade reference posts in the
link in the bio you know all that stuff
just so when new people go on your page
they can just see what you're about and
what you're doing and also guys with the
reference post a reference post it's
just a post where customers can comment
under it and explain how their business
transaction was with you how doing
business was it provides a sense of
having a reputation it helps other
customers know that you are legitimate
it also provides constructive criticism
when things don't go well and people
comment about how you could have done
your business better but overall it's
just for people and new customers to see
a sense of legitimacy just so they know
they're not getting scammed and it's a
real person behind this account that is
actually providing all the shoes and
it's not just another scammer on the
platform and a side note on that do not
fake your refs or your references do not
ask other people other instagram
accounts to give them a ref if you've
never actually done business with them a
lot of people a lot of scammers may dm
you saying ref for ref which is
basically meaning if you comment under
my reference post i'll comment under
yours saying we did a good business
transaction when in reality you guys
both didn't do a business transaction
and you guys are just trying to make it
look like you guys are legitimate which
means you might fool an unsuspecting
customer who's trying to buy from you
and the person who you did a reference
for just scam them and then it falls
back on you because you were the one
that gave them a legitimate reference a
legitimate comment on their post so just
side note on that don't make any fake
refs just make sure all the business
transactions that you've done are
actually legitimate you've actually done
them so you know you always want to be
fully transparent and you also want to
show that you are legitimate if you fake
references it's not going to end well it
might come back at you so just don't do
it when you're posting your sneakers on
your instagram account you have to make
sure they're good pictures you know
whether it be cleaning the shoes itself
lacing them back up to look factory
laced and also just presentation of
taking pictures of the shoe as you guys
can see in the back i do have one of the
poster boards that i used when i first
started taking it really serious my
sister made this for me it's literally
three poster boys they're taped up
together and it also has my logo at
kickstarter frank right there so when
people see it they know it's me selling
the shoe and nobody can just take my
pictures put it on their page and say
it's their shoes so here we have a pair
of military blocks how i would usually
take my pictures i'd have one shoe on
the bottom and one shoe at the top and i
would show all angles of the shoes when
it comes to like flaws or just showing
every angle of the shoe i would take a
picture of the outer side of both shoes
and then i'll switch it up show the
other side and then you know show from
the top perspective also show the
bottoms by putting them together
like that but yeah guys you guys want to
be different you guys want to stand out
i mean like go ahead if y'all want to
take the white background it was pretty
good because you know white background
was pretty standard you know you don't
want your background to be messy so that
was one of the things where it was hard
for me because you know everything in my
house is like a little messy so it is
what it is but yeah you want to take
pictures make sure they're good pictures
good lighting all that stuff to separate
you from the competition because a good
picture could be the tipping point of a
potential new customer so keep that in
mind now since you do have an instagram
account now i recommend you connecting
and following all the local instagram
resellers around your area so my area of
code is 617 and 781 i literally just
searched up like 617 sneakers or 61781
sneakers i just followed all those
accounts local me because i wanted to
make connections i wanted to meet new
people and also just like grow my
platform i wanted to get connected with
a lot of locals so i could just build
myself as a brand and be recognized
around my area and maybe spark up some
potential deals so once you get
connected to all your locals and you're
selling your shoes to people through you
know your local marketplaces as well as
your instagram it wouldn't hurt to ask
them i was like oh can i tag you on my
instagram and then boom you're tagging
them on your instagram story that you
sold the shoes to them they repost it
they post it on their story to all their
followers now all their followers know
about you and then people who want to
buy some shoes they'll follow you your
account will start growing the more
you're consistent the more you're
engaging with your followers the more
you're posting the more you're staying
consistent with it you're going to see a
lot more followers and you're also going
to see a lot more business and with that
business you're going to see a lot more
deals a lot of people are going to want
to sell you shoes they're going to want
to get rid of their collection all that
stuff and that's where you can find the
best amount of deals i am telling you
guys i found so many deals through
people who just found my instagram
because i've been reposting and people
commend me to their friends and then
their friends want to sell their shoes
to me they're just like oh i'm looking
to get rid of my collection they're
gonna get rid of my shoes and you know
you you offer a fair price get all the
shoes clean them up and then you can
sell them make a profit and boom you
just secured another deal got your
profit and also grew yourself as a
business and grew yourself as a brand
also guys when you're first starting off
you have to be aware of scammers there
are so many scammers that always find a
way to target small and up-and-coming
resellers or just new instagram accounts
usually they'll have a lot of fake
references or have no references at all
or they'll like say they want to buy
your shoe and send you the payment but
it's like they send you an email saying
the payment has sent but like it can't
get through so basically they sent the
payment you have to send the shoe but in
reality they're just scamming you and
just trying to get the shoe for free
after you shipped it so when you're
starting off just make sure you're
diligent and make sure you avoid a lot
of scammers just like if something's
fishy something suspicious then just
don't do business with them it also goes
to like having like accounts with like
zero followers and just like no profile
picture they're hard to identify i would
say avoid doing business with them just
so you're careful and nothing happens to
you losing your shoes or losing your
money and also another side note you
guys should always remain active on your
instagram account so like posting on
your story at least once a day is a good
way to be active and just give a
reminder that your followers you're
still there and you're just like you
know even on the days that you don't
have sneakers to post or you don't know
what to do if you're following like
other sneaker related pages you can just
repost their stuff and just remain
active just so you still appear in
people's feeds even though you haven't
posted any sneakers okay guys i hope
that helped a lot let me know if you all
need a part two or if you guys need me
to talk about something else i got y'all
anything sneak related i got you guys
especially when it comes to reselling
y'all grow your accounts y'all can dm me
and you can show me your growth and yeah
we can chop it up you know whatever good
luck and i'm rooming for you so i know
if y'all stay consistent and y'all just
keep posting and doing what you're doing
the results will definitely come so just
be patient y'all but anyways if y'all
liked the video make sure you like
comment subscribe and i'll catch y'all
in the next video stay focused y'all
peace