How to sell shoes on facebook marketplace
$0 - $50,000 Selling Shoes on FB Marketplace FULL TIME Resellers
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[Applause]
what's going on guys we are doing a ton
of shipping present-day we ship about 95
percent of the shoes that we sell and
five percent is local deliveries now
when we first started it was 100% local
deliveries we built our entire business
on Facebook marketplace if you haven't
seen our video describing exactly how we
built our business on Facebook
marketplace go and check that out right
now this is how to scale your facebook
marketplace we went from zero to selling
over fifty thousand dollars worth of
shoes on Facebook marketplace alone in
this video we're gonna dive in and show
you exactly how we did it
[Music]
what's going on guys my name is Ryan my
beautiful wife Lindsay and I are
full-time shoe resellers we go by rinzy
welcome to our channel today we're
talking about Facebook marketplace and
again if you have not watched our first
video on how we built our entire
business on Facebook marketplace please
go back and watch that we're gonna take
the end of that video and show you how
we scaled our business from zero dollars
all the way up to selling over fifty
thousand dollars in shoes on Facebook
marketplace alone we are always trying
to eliminate friction in the buying
process we're always looking at what's
stopping us from selling more shoes we
always want to build our business
following all the rules so that we are
always in control but we're always
looking for those friction points and
when it comes to Facebook marketplace we
started building a little momentum
getting daily sales doing daily
deliveries the first friction point that
we eliminated was doing deliveries we
were delivering to the people we went
into did some research we realized that
and all these conversations that people
are having on the shoes that they were
selling the hiccup was the buyer would
say okay can you meet me here and the
seller would say no no you got to come
to me and it looked like sale was lost
so we right away said okay anywhere
within 50 miles of where we lived we
will deliver to you
eliminated a ton of friction because it
created ease for all the buyers in our
local area but then the next friction
point you ran into was how could we
maximize those deliveries now if you've
used Facebook marketplace you know that
you can list each and every single pair
in multiple buying groups in your area
you can share it to at least 10
different groups each in every single
pair but one of the friction points we
realized was within those groups there's
certain rules so we live in the Portland
Maine area for example let's say one of
the groups was called Portland buy and
sell they may have some rules that say
you can only list 4 items per day or you
can only list 10 items per day or you
can only list one item per day and then
of course there's some other rules in
terms of conduct but we realized ok
in order to maximize our business we
want to maximize how many of those
listings we follow the rules we want to
maximize those listings so in that group
we can only list 4 per day so we reached
a ceiling we started brainstorming and
we realized we can only list four items
per day but if we had some friends help
us out and they list some of the shoes
that we have we can list more so we're
still following all the rules but we're
able to scale our business so the first
friction point that we eliminated was
those restrictions meaning we started
talking with family and friends and we
said hey we're wondering if you could
help us list some of the shoes when
someone's interested ask them where they
want to meet up and then we Lindsay and
I will go do the delivery and you'll get
a small piece of the pie so the 30,000
foot view of this is we built out a
payment structure where our family and
friends we'd send them the photos we'd
send them the description they would
just list in their local buy and sell
group of course we only connected with
family and friends that were within 50
miles of us because that was our
delivery region and then they would list
it they'd have a conversation they'd
create a delivery and then once the
delivery was set up they would tell us
hey John Smith in north north of
Portland wants to meet at the local
grocery store at this time for this pair
of shoes we put it into our schedule and
we'd go and do the delivery now
of course we had to work out some kinks
we had to teach people a little bit
about Facebook marketplace but slowly
but surely we built up a team over of
over 20 individuals in our local area
that every single day were listing shoes
from our inventory it was super super
simple every single morning we had a big
text thread with all 20-plus of those
people we'd send them all the all angles
of all the photos of all the pairs of
shoes that we wanted to have listed that
day and then almost like a fisherman
casting out a net all those people would
post in all the different groups within
50 miles of us within the hour so we
were able to multiply the amount of
listings that we could put out in our
local area and then slowly but surely
they'd say oh I have a buyer for this
one I have a buyer for this one boom
boom boom then the next friction point
we ran into was all these interested
buyers were setting up deliveries and we
had to create a system that was smooth
in order to set up all these all these
deliveries so we gave an incentive to
one of those individuals on the team to
be the bottle met to be the bottleneck
to be the point of contact for all these
buyers so now let's back up let's say
it's the start of the day what we would
do is we'd send out all the inventory on
that text thread to all our friends and
family they would list everything out to
all the groups and then throughout the
day they would set up the deliveries for
the next day they would send a text to
that one individual who was our
scheduler and that we had a Google sheet
that lined up all the scheduled
deliveries so that one individual could
say hey 2 o'clock doesn't work because
we already have another delivery here so
can we move it to 3 o'clock or 1 o'clock
or that scheduler would set up all the
saint's all the deliveries in that area
at the same grocery store so it turned
into this really cool team this really
cool system and then again every single
individual on that got a piece of the
pie so the people on the team would be
able to list they would have their day
jobs they would do all this stuff and
then let's say we sold it for $25 sold
the shoes for $25 they would get $5 we
would get 20 because we're going and
doing the delivery and very very quickly
our business on Facebook marketplace
grew grew grew to the point where every
single morning leans in Lindsay and I
were waking up
we had an entire day scheduled of
deliveries and as you saw in our first
Facebook marketplace video we would set
up all the exact pairs that people
wanted and then we bring a half size
bigger and a half a size smaller of the
same brand similar brands and we'd have
it the whole entire car would be filled
of shoes who would go do up do up the
deliveries all day long and we come back
with a huge chunk of money in our pocket
now if you guys have any questions about
this it worked very very well for us we
scaled it all the way up till we had no
more room in our day to do deliveries we
were literally doing deliveries every
half an hour from when we woke up all
the way until we cut off like 7 or 8
o'clock at night and then we had to
brainstorm how to get through that
roadblock and that's when we started
getting into the market places where we
could sell and then our business plan
changed a little bit more not to where
it is now where we are shipping most of
the inventory that we were selling but
it was super important for us to build
our business in what we knew and in the
beginning the only thing we knew was
Facebook marketplace well it's also
really important to note is we built
hundreds and hundreds and thousands of
relationships in the local community
because we were delivering valuable
shoes at a very very good price that
when we made the transition to test out
some new pairs we already had thousands
and thousands of relationships where we
could reach out to them and say hey I
know you bought a pair of insert
whatever brand your Nike or adidas or LL
Bean from us we actually are bringing on
some brand new inventory that's not used
if you're ever interested let us know
and then they would say hey you know I'm
interested in this this this this and
our request list would group would grow
even farther this is exactly how we
scared of it scaled our Facebook
marketplace business we were bringing in
a more than livable wage doing this yes
we were traveling all day yes we had to
put some extra money gasps you know
expenses all that stuff but it was super
important for us to be able to pay all
our bills because we were full-time from
day one and build a system that worked
and I think that's important when you're
a reseller
ever something is working look at what
is stopping you from growing a little
bit bigger if you have bigger goals if
you're like hey I want to pay my cell
phone bill every single month and it
costs 200 bucks and you make 200 bucks
then you're good just keep that rolling
and do whatever else you want to do but
we would really want to scale this thing
so that we can catapult our shoe
business into some real estate
investments that we are going to be
doing in the future so we're always
looking at eliminating those friction
points between the buyers and us as the
seller in every single marketplace that
we use Facebook marketplace is a
tremendous opportunity to get local
sales you can actually do shipping now
when we were on Facebook marketplace
back in the day there was no shipping
but you can do shipping options but most
importantly to build relationships in
your local community we talk about this
all the time there is nothing better
than building relationships because all
these doors open up fast forward a
couple months after we really scaled our
facebook marketplace business when
people were ready to sell their shoes
their big lots of shoes we had a
gentleman reach out to us and say hey
I've got 30 or 40 pairs
I've been collecting over the years you
guys are shoe resellers would you be
interested in buying them all from me we
agreed on a price point after looking
them through and there's an opportunity
that never would have happened if we
hadn't built that relationship while we
were doing local deliveries again if you
haven't watched our first video we go
into how to stay safe we go into how to
set yourself up to sell multiple pairs
pull the lip / delivery we go into the
basics of Facebook marketplace but this
is exactly how we scaled that to bring
in thousands and thousands of dollars
each and every single month any question
is jumping in the comments below until
the next video I hope you're enjoying
each and every single step
you
