never say this to customers in retail
sales that's next
welcome back to the summit castle
Channel Derrick van Schaik here we've
all been there we walk into a retail
store a sales associate approaches us
and what do they always ask us you
guessed it how may I help you that how
may I help you line almost never works
the only time that it kind of works is
when someone knows exactly what they
want to buy and they are an extreme rush
for example you walk into a menswear
store the sales associate says how can I
help you and you're like I need a tie
for this meeting in an hour it's like Oh
certainly
here are the ties right over here that's
pretty much the only case where how may
I help you is convenient to the customer
here's why how may I help you doesn't
work the customer may not actually need
help she may actually just be looking
the customer may know what she wants but
she doesn't want that added pressure
from a salesperson when making a buying
decision or she doesn't want a
salesperson following her around and
then having to think of a clever way to
ditch him at some point also when sales
associates say how may I help you
they come across as pushy which just
causes her to want to browse very very
quickly and then leave the store you
know if we can get customers to stay in
the store as long as possible by making
them feel as comfortable as possible
that will result in higher sales since
how may I help you doesn't work should
you just ignore your customers when they
walk through the door no the most
effective thing to say to new customers
that walk into your store is something
like this welcome to our store feel free
to browse the store if you need any help
I'll be right over here
my name is Derek this puts your customer
at ease so she doesn't feel like you're
ready to pounce or watching her like a
hawk
when your customer feels at ease and is
comfortable in your store they'll stay
in your store longer resulting in more
sales when your customers browsing the
store and she seems to be struggling or
maybe staying on a product for a very
long time it's perfectly fine to make
your way over to your customer and start
to make small talk about the product
that she's looking at which will likely
lead to helping the customer make a good
buying decision you made
asking if how may I help you doesn't
work then why is it so common among
retailers probably because it's easy
it's typical and not many retailers even
think about saying anything else however
saying how may I help you is surely
costing sales to any store that says it
now in the comments what is it about
salespeople that makes customers feel so
uncomfortable let us know in the
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