How to sell shirts on instagram
How to promote & sell merch on Instagram
hey I'm Kate from T Springs community
team so in this video we're going to go
over the different ways that you can
promote your products on Instagram if
you want to learn more about any of the
tips or tools that we're going to cover
in this video you can check out the link
in the description below to the complete
promotional guide so let's go ahead and
get started
so first up you're going to want to
update your bio link this is a link at
the top of your Instagram profile and
it's one of the first things people see
when they visit your account it's really
easy to update your link all you have to
do is click edit profile and we
recommend adding a link to your
teespring merch store one thing that
you're gonna want to keep in mind when
you update this link is that you want to
paste a clean URL so if you're copying
from teespring com make sure that
there's no additional tracking
parameters on the link so it'll look
nice and clean and simple at the top of
your profile if you want to get more
insight on the number of clicks you can
use a tracking link like bitly or if you
would even more insight like the number
of visitors that this link is sending to
your listing page or the number of
purchases that it's generating then you
should check out our integration with
Google Analytics and I'll include more
information about that in the
description below now let's talk about
Instagram posts so this is going to be
one of the most effective tools or
features of Instagram that you can use
to promote your products when you
publish a post it will be visible within
your feed and so people can scroll
through past posts to see the products
that you've shared previously usually
the most engaging promotional posts that
we see on Instagram are users wearing
their products so we'll see a lot of
teespring users actually order samples
of their products take photos and then
use those photos on Instagram
whenever you're publishing any
promotional content on Instagram there
are three pieces of information that
you're going to want to consider
including so one thing that drives a lot
of engagement with followers is when you
explain the story or the inspiration for
your design or your merch collection the
second thing and probably the most
important piece of information that you
want to include is where people can
purchase your merch so for example if
you have updated your bio link then this
is where you could say in the caption
check out the link in bio to order your
own the last piece of information that
you're going to want to include
especially if you're running a sale is
any promo codes that your followers can
use to redeem
generally you'll want to share
promotional post a couple of times a
month and more frequently if you're
running a sale or preparing for a new
product launch you can also work photos
of your products into regular content so
for example publishing content you would
normally share in your feed you just
happen to be wearing your product now
let's talk about Instagram stories
stories enable you to share photos and
video clips in a slideshow format you
can post as many stories as you want and
the content will disappear within 24
hours the most engaging story formats
usually feature selfie style videos or
photos promoting products new merch
drops or announcing a sale you can also
use story features like countdown timers
and polls to make your content more
engaging to viewers if you want your
stories to last for more than 24 hours
you can add that story to a highlight
and make it visible at the top of your
Instagram profile we recommend creating
dedicated merch highlights where you can
save all of your merch related stories
some creators create one highlight per
design or product collection while
others feature all of their merch
related stories within one highlight
either way using highlights will help
put your merch front and center while
enabling followers to learn more about
your products on Instagram swipe up an
IG TV our two features that enable you
to send your followers directly to your
products if you've got over 10,000
Instagram followers you can use the
swipe up feature to link to your merch
store or a listing page all viewers have
to do is swipe up while viewing your
stories to be taken to your merch if you
have an unlock swipe up yet on Instagram
then you can use the IG TV feature to
send viewers to your products instead
all you have to do is add your merch
store or listing URL as the preferred
link in your video description when
buyers begin receiving their products
it's time for you to start thinking
about social proof ask followers to tag
you in any merch photos or videos they
publish on Instagram you can also create
a unique hashtag that they can use
across social media this will enable you
to collect buyer photos in one place and
you can work these images in
your Instagram feed stories or other
social channels featuring loyal
customers in your highlights is not only
a fun way to engage with your followers
and make them feel special but it can
also validate the quality of your
products and encourage even more
purchases in the future so that
concludes our Instagram promotional
guide just a reminder I have included a
link in the description below if you
want to learn more about our complete
guide to promoting on Instagram don't
forget to subscribe to our channel for
more tutorials and tips thanks for
watching and I'll see you next time
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