this is probably gonna be the most
valuable in-depth drop shipping video
that i've ever posted on this channel
we're gonna go through step
by step as to how you can start a drop
shipping business today
i'm really excited about this video at
this point i've made quite a variety of
different drop shipping videos in which
i've tried new marketing methods
started new stores and challenges but i
don't think i've ever actually sat down
and
clearly explained how someone can start
their own dropshipping business from
scratch i've made videos where i started
them up and gone through the whole
process but in this video i'm gonna
explain
step by step how you can do the same
even throw in some case studies i helped
a friend set up the kind of business
we're talking about here just last week
and they were able to get sales when
they launched so
everything in this video everything i'm
talking about is up to date and should
work very similarly for the foreseeable
future
let's not waste any more time and jump
straight into what aliexpress
shopify dropshipping is and clear up any
misconceptions people may have
what is drop shipping aliexpress shopify
dropshipping is a business in which you
find a product on a chinese website
called aliexpress there's other websites
you can turn to but aliexpress is the
biggest and most popular one for example
you find this face cleaning a pimple
removing vacuum a really old winning
product but just as an example it costs
12.39 on aliexpress
once you found your product you would
then head over to shopify which is a
platform that allows you to create
an ecommerce website and accept payments
and orders you create a website on
shopify in which you sell
this face vacuum for a higher price
let's say you sell it for 34.99 now
we'll get into more details later but
you would then advertise your website on
social media and when someone orders
this product from your website they gave
you the 34.99
as well as their shipping information
you take that and head over to
aliexpress where you proceed to order
this product directly to your customers
address for 12.39 and just like that
your customer paid you 34.99 so after
paying for the product
you're left with 22.60 profit
for basically being the middleman then
marketing the product once you found out
that this product is actually selling
you would start paying more money for
ads and scale this operation up i've had
multiple products that i was able to
scale into the hundreds of thousands
and even into the seven figure range so
don't worry you're not doing all this
for 20
it's a scalable business so that's just
the overall summary this is an
easy concept that's a lot more difficult
than practice so before you go out there
you're gonna need to know a few more
things to do this successfully there's
four pillars to successful drop spring
business so we'll break this down into
four sections pillar one
is your product pillar two is your
website three you have your
advertisement and for
your marketing so let's start with the
first pillar your product
pillar one product arguably one of the
most
important parts if your product sucks
and no one would ever impulsively buy it
from an online store you won't get very
far
with drop shipping you're usually
selling stuff on social media so you
have
to have a product with some sort of wow
factor that people could see
think hey that's really cool and buy it
right there on the spot
it also helps to start with products
that solve some sort of problem that
poor vacuum helped clean people's faces
and remove blackheads
when people first started dropshipping
it no one had really seen it before so
it had a wow factor to it people would
see it on their instagram feed
they'd stop scrolling and would want to
check it out this pet hair roller pet
owners would see this ad where remove
pet hair in one swipe
boom a little wow factor and it solved
the real problem now your product
doesn't
absolutely have to solve a problem but
my best products and ones that have been
the easiest to sell usually would solve
a problem for people kind of help with
an insecurity or make their life easier
you can sell products that don't solve a
clear problem
if the product is very novel and has a
huge wow factor
or if it's something people have a
passion for these ceiling stress balls
as an example
they just seem kind of fun and unlike
anything people have really seen before
this penguin board game
most people have never seen it before so
when they see it pop up they might be a
little intrigued because it's so novel
this dog toothbrush solves a problem and
people are passionate about their pets
so they're willing to drop money on them
this baby cushion chair helps newborn
babies sit down and play with their toys
without falling over and hurting
themselves
parents are usually hopefully pretty
passionate about babies
and wouldn't want them falling boom so
and i'm not saying you should sell any
of these products right now
but all these products at one point or
another have been hot selling products
and it should give you a better idea of
what really works if you haven't had any
success with drop shipping and are
trying it for the first time i would
recommend not reinventing the wheel on
finding a brand new untapped
revolutionary product
instead i would hop on a product that is
currently selling well you can search
for ads on facebook and instagram find
current ones that are performing well
and see the product they're selling
and pay attention to the products you
get ads for there's websites that
compile lists of potential winning
products
you can look at aliexpress products with
a lot of orders and cross-reference to
see if any drop shipping stores are
selling and just in general
do a lot of research and i'm going to
leave this section off by saying you
want to find a product that either you
yourself the person who just smashed the
like button can see yourself being
interested in or at least know
someone in your life who you can see
buying the product if you can't think of
anyone and can't imagine anyone in your
life that would want to buy it
well congratulations you played yourself
pillar 2 website not going to spend too
long in this part you basically have to
create a store that doesn't look like a
five-year-old just scribbled crayons all
over their screen
shopify's templates that you can use to
create a nice simple
clean easy to use website you don't need
anything too fancy
just make sure it looks like a
legitimate online store shopify also
makes it very easy to buy a domain
through them so think of something clean
and simple and you usually want to go
for the dot-com ones as people trust
those domains the most
now that's the design aspect of it but
you also have to choose between making a
general store that sells everything a
niche stores that sells
products in a particular niche or a
single product store that only focuses
on one single product right off the bat
i'm not a fan of general stores i think
the conversion rate is a little
low on them it's tough to sell car
products and beauty products on the same
website
i just personally wouldn't recommend it
single product stores have the highest
conversion rates they feel
very branded you can make it look very
sleek but it's hard to test products on
them since you have to create a brand
new website every time you want to test
a new product
which is very time consuming can be
discouraging and those new domain costs
can add up now niche stores are what i
would probably recommend to a beginner
since you can make them feel like a
brand and have a really nice fitting
design throughout the entire store while
being able to test new products in the
niche very quickly
if you have a baby store you can name it
munchkin bloom
something broad but fitting to the niche
and then you won't have to create a new
website for every product but instead
just add new products into the store
that you want to test and just build
up the product pages for them and then
if you have a product to really pop off
you could take it and create a one
product store around it really make it
branded and get those
really high conversion rates but i will
say some products work incredibly well
with one product stores and there's no
way around that you might have to pop
them into one product store right off
the bat
but that's for you to decide pillar
three
advertisement very important
your advertisement is the first thing
people see in regards to your store it's
the thing that gets them to your store
and can make or break your whole drop
shipping business you can't just
screenshot an
aliexpress product pay someone to post
it on their instagram page and expect to
make money
a little janky slideshow won't cut it
either so how do you create a good ad
well first off you need footage of your
product when you're first starting out
and are testing a bunch of products
it would be tough to order the product
every time plan an ad hire actors film
footage and edit
every single time you find a new product
most beginners will start off by
scouring the internet for footage of
their product then editing it together
just to start testing the product once
they see that it's selling
they then can start paying for content
creators to film themselves using their
product or ship it to yourself and film
your own ad with people you know or
actors you hire keep in mind though the
footage you find online
and use for your ad can be copyrighted
so you might get complaints with that be
very careful
i'm not endorsing this i'm just saying
that's what a lot of beginners do
if you decide to go the scouring the
internet for footage route
make sure that once you see that a
product is selling well you switch over
to your own ads not only is this gonna
make things way safer
but it's gonna make your store stick out
since all these other stores
selling the same product don't have
custom footage everything they don't
have i have
it's called jealousy one's envy
with custom original ads you'll be able
to scale things and really build
something more sustainable you
constantly want to be filming new ads if
you want to keep selling the product for
longer than
a month or two since people will quickly
get tired of seeing your original ad and
it's gonna stop converting last thing on
this is make sure the first couple
seconds of your ad are
very attention grabbing you're fighting
for people's attention here you're
fighting for people to stop scrolling
and view your ad
and really you only have the first
couple of seconds of your advertisement
to do so
pillar four marketing now if you have
those last three pillars on lock
this last part should not be too
difficult although it will take some
practice and experience
you're gonna be marketing your product
through social media there's lots of
different ways you can do that so let's
go over a few basic ones as well as
maybe some new and innovative ones
first up the one i started with was
instagram pages you can pay either
actual influencers on instagram or
theme pages to post your product slash
ad if you have a beauty product you can
pay some beauty theme pages to post your
ad if you have a fitness product there's
plenty of fitness pages a baby product
there's baby and parent pages the big
thing with this is to make sure you're
using pages that have
really good engagement and that all of
their followers are not dead and i mean
that
figuratively not literally then from
there i personally went to facebook ads
which is where you kind of want to
eventually end up
this is where the big bucks are made the
major leagues and you can really scale
things but it's a little more complex
than just paying an instagram page
there's also a lot of limitations with
what kind of products you can actually
sell through facebook ads as they are
incredibly strict with approving your ad
copy
and what you can even sell i absolutely
don't want to discourage anyone from
going straight to facebook ads it's very
possible to succeed with them right off
the gate but again
that's something you gotta decide for
yourself so those are the two main ones
i've mainly used however there's also
google ads
snapchat ads pinterest and now even tick
tock i've seen people post videos of
them using their product on tick tock
and just have that
ad it doesn't really look like an ad but
it really is go completely viral
organically getting them millions of
free views on tick tock
that otherwise would cost tens of
thousands of dollars the latest example
i've seen are those ceiling balls that
keep on going viral on tick tock and one
of the stores that sells them is
apparently sold out so
it definitely works you can even pay
pages or influencers on tick tock to
promote your product the way you do on
i'm telling you if you get creative with
your marketing there's so many different
things you can do but those are the kind
of main routes you can take
in conclusion those are the main four
pillars summarized hopefully this gives
you a good idea of how you can start
drop shipping
you're probably going to want to do more
research into all these little things
separately this is kind of just the
overview
but there's plenty of videos online
regarding specific topics and i even
have a course
linked below where i break down
everything that i do to start my stores
in detail so drop shipping is not dead
people are still buying stuff online
sure eventually dropshipping from
aliexpress
might get a little outdated but all
these principles can be applied to an
in-house brand or
even to dropship from a different source
so drop shipping as a whole is not
really going anywhere but that's shopify
aliexpress dropshipping for you this is
how i started i know people having
success with it for their first time
right now personally and from getting
tons of dms on instagram
you just really have to have some
patience and keep testing things until
something pops off
you can't expect to make millions on
your very first go really hope that you
guys enjoyed this
video and found it helpful and i hope
that you have an amazing rest of your
day
peace morgan freeman voiceovers aren't
cheap
please smash the like button