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How investing in startups works | Equity 101 lesson 9

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There’s no one right way to build your financial  future. If you had talked to me a decade ago and  

asked me, “How do you invest in startups?” I  would’ve said that you probably have to have  

an amazing network, you have to  have gone to certain schools.

Well, guess what? I’m a normal person with  a normal job. And I’m proud to say that I  

am a startup investor. So today we’re going  to demystify the whole process of investing  

in startups. You just need to know who can  invest and how you do it. So let’s get started.

The big thing to know is that private  company shares are super different from  

public company shares like the kind that you  would buy on the stock market. Public company  

shares are registered with the Securities and  Exchange Commission, which is a federal agency.  

And if that sounds serious, it is. This means that  public companies have to report their financials  

and a whole range of other information that would  be material to a buyer or seller of the shares.  

What is material information? Anything that’s  meaningful that helps you make a decision.

So if you’re looking for information about public  companies, you can find that information pretty  

easily on the internet. You can find their  quarterly earnings, their annual earnings,  

and all of this information is intended  to do one thing: Protect shareholders.

So if you own shares of a public company,  

or if you’re thinking about buying shares of  let’s say Google or Apple, you have access  

to all of their financial information at any  time. And guess what that does? It puts you on  

a level playing field with everybody else.  Whether you’re a big institutional investor  

or just sitting at home on your computer, you  have access to basically the same information.

But with private companies, it’s way different.  A private company doesn’t have to release any  


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