How to sell services via email
How to Sell Your Services With Cold Email Outreach
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hey welcome back too often when it comes
to cold emailing i see people
sending cold emails like this thinking
that it's
totally a numbers game and all that
matters is sending as many emails as
possible
so yes cold emailing is overwhelmingly a
numbers game
but and this is really important
strategy
still matters quality still matters by
the end of this video you will have
several
tips and tactics that you can apply to
your own
cold emailing outreach to improve your
open and conversion rates
and ultimately use cold emailing to sell
your services
if you want even more help from me go
check out my mini course the seven day
secret
which is for people who want to land
clients with cold emailing and it's
designed to help you get results in one
week i'll put that link in the
description below
all right let's do it first you have to
use email addresses
that belong to people not companies
so that means you want to avoid
addresses that start with something like
infoat or support at or help
at i know this kind of stinks because
these are the email addresses that are
easiest to find
these are the addresses that companies
put on their website
and they make them public but as a
result how packed do you think those
inboxes are
very that's the email address that
everybody is using
so that means that if you send an email
to that inbox you're going to have a
really really hard time
being seen so you're going to need to
track down a human being's email address
someone with a pulse and you're going to
send your cold email to them
does this mean you're going to have to
do it manually probably
if you're rolling your eyes because you
think this is going to add a ton of time
to your process it really doesn't have
to take that long
you can find email addresses on linkedin
you can find them with a simple
google search one tool that you can use
for free that i love
is hunter.io hunter.io lets you put in a
web address
and then it's going to show you the
structure of that company's email
addresses
this way you can actually guess the
email address of the person that you
want to reach out to
because you're going to know at the very
least how that company
structures or formats their email
addresses it's pretty cool
and again i did this example for you for
free
understandably a lot of people want to
completely automate
the process of cold emailing and that
often means that they are
scraping email addresses or buying lists
or something like that
but more often than not when you take
that approach the quality of the email
addresses that you're going to get
is going to suffer tremendously how
successful do you think you're going to
be with cold emailing if you're sending
all of your emails
to the wrong inbox it's not going to
work put in just a few
extra seconds of your time and energy
and the results are going to benefit
from it
big time next you're going to need to
test everything
i'll explain what that means to think
that you're going to have
one subject line one cold email template
and you're going to use that the entire
time and it's going to be a slam dunk
from day one
that's wrong part of using cold emailing
to sell your services
because it is a numbers game means
testing
different approaches different templates
and comparing the results
because some things are going to work
better than others
so you need to test your emails in
batches and you need to isolate
one variable at a time let's go through
an example together
let's say you are preparing to send a
batch of 20 cold emails
okay and for this batch of 20 you're
going to use
subject line a with template a
simple cool in the next batch of 20
you're going to use
subject line a with template b but
you're going to keep
everything else the same the only thing
that's going to change is the template
that you're using
you do not want to test multiple
variables at the same time
because if any of those variables
trigger a change in your results which
they very likely will
you will have no way of knowing which
variable caused it
because you changed too many things at
once so you're going to want to test
at least the subject line the cold email
template
and then even within the template the
cta on its own because some ctas
are going to be more effective than
others if you need help crafting
effective subject lines go check out
this video i also have a free guide that
contains
60 cold email subject lines that you can
copy and test
in your own campaigns and i'll put that
link in the description below
if you want to copy the exact cold email
templates that my students and i
use you can those are available to you
online and i will also drop
that link below if cold emailing hasn't
worked for you but you haven't done any
testing yet
you need to start doing that immediately
that's going to help you pinpoint where
your strategy is weak
and conversely where you're doing really
well next let's talk about the cold
email itself
one of the biggest mistakes that people
make with cold emailing
is that when they're using it to sell
their services the cold email that they
send is all about
them it's all about them the services
they offer the rates that they charge
and i get it why wouldn't it be here's
the problem though
your leads don't care about you yet
because they don't have a reason to care
about you
they care about themselves and they care
about what they have to get out of this
relationship
that means that every cold email you
send needs to be
all about the lead and it needs to
answer one question
what's in it for them that's all that
matters at this point
what do they get out of this why should
they read your email why should they
care
why are you worth talking to that's what
your cold email needs to convey
don't worry you will have time to talk
about yourself later on in this
conversation i'm not saying that that
information isn't important
it is but for this first contact for
this initial email that you're sending
make it all about them they don't yet
have
a reason to care about you all of this
means and this is key
you need to understand your leads pain
points forward and back
this is easy if you've picked a niche if
you've picked a niche then you probably
eat sleep breathe it and you know it
like the back your hand if you haven't
picked a niche
go pick one i've got a couple of videos
that will help you do that so i'll drop
those links in the description below
your cold email is essentially speaking
to these pain points
and helping your leads understand how
you can make things better for them
here's an example because i'm a writer
when i'm
reaching out to my leads i'm essentially
trying to sell my writing services
but my cold email is not saying
here are my services and here's what i
charge that's wrong that's bad
instead i'll say something like i help
brands
improve their keyword rankings i help
them show up higher in google search
results
and i improve their website traffic i'm
speaking to their pain points which are
very often
poor keyword rankings and low website
traffic i'm saying to them
hey i get it i get what you're
struggling with this is why you should
talk to me and this is how i can help
next tip you need to monitor your
numbers if you're going to try to use
cold emailing to sell your services
and if you're going to follow all of the
previous tips i gave you
which you should then you need to be
tracking and monitoring your progress
the entire time otherwise everything
that comes before this is 100
a moot point you should know at a
minimum your open rate
your cta conversion rate and your close
rate your open rate is
how many people have opened your email
out of the total number of emails that
you've sent
your cta conversion rate is how many
people have taken action
out of the total number of emails sent
as an example if your cta
is asking people to get on a phone call
how many phone calls did you actually
schedule
that's your cta conversion rate and
lastly your close rate
is how many cold emails have led to a
new client
out of how many cold emails you've sent
in total these numbers will tell you a
lot
they will find weak points in your
process
for example if your open rate is really
low
then it means either that your subject
line stinks or you're going to spam
if you're worried that you might be
going to spam go watch this video
because i will tell you how to avoid
that
also go check out this video because i
will tell you about a free tool that i
use
all the time and i love it and it's
going to help you track your
email opens if you have a good open rate
but a poor
cta conversion rate then it means that
there's something going on
with the cold email template or
specifically the cta itself
when you watch these numbers and start
looking for patterns
it's going to reveal where you are
losing your leads
and because you're going to know where
you're losing them
you're going to know what to test and
change like if you're
losing people before they even open the
email then you're going to know that you
probably need to test your subject line
you're not going to know how to refine
your approach if you're not monitoring
your numbers
if there's one thing you take away from
this video hopefully you'll take away a
lot more than that
but if there's one thing it's that using
cold emailing to sell your services
is not a set it and forget it approach
and automating the entire thing from
start to finish is not in your best
interest
there are bits and pieces that you can
automate but ultimately
if you want this to work it has to have
a human touch
this is how you're going to stand out in
people's inboxes because i can tell you
right now
they are getting tons of emails from
people who look just like you
every single day you can't do exactly
what everyone else is doing
if you want to stand out it's that
simple and that means
it's got to have a human touch there are
some things that
no bot no software no tool
can copy they can't genuinely copy
a human relationship genuinely copy it's
kind of an oxymoron
nothing replaces relationships nothing
replaces
conversations between two human beings
and
these days i feel like we've lost so
much of that
because people are trying to cut corners
and
send more emails more and more and more
and
i get why we've said it already in this
video several times cold emailing is
largely a numbers game
but if you do that at the expense of
quality
it's not going to work this is really
simple
quality will always matter period
don't forget that i am offering you 60
cold email subject lines that you can
test
for free and you can also get the five
email templates that i use
that my students use these templates
have consistently landed me high paying
clients
over the last several years if you want
more help from me
you can enroll in the seven day secret
it's a mini course
very quick to consume quick to apply
because it's meant to start getting you
results in one week
all of those links are below so just
scroll down if you've made it this far
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and i will catch you guys in the next
video alright see you later
