google my business is incredibly
important for local businesses
and as a digital marketing provider you
should absolutely be considering
offering google my business services to
your clients
i mean think about just how important
this really is
google my business listings have
resulted in a zero-click
search result this means local
businesses are now able to provide
a lot of information and even convert
searchers
into customers without them ever
visiting
the businesses website so this is why if
you are solely focusing on a local
businesses website
they're very likely missing out on a lot
of leads i mean
think about when you search for a
business you are looking
for hours to get directions to the
business to call the business without
having to search for the phone number
on the website to read or even write a
review
to make an appointment to ask a question
to view products or even see images of
products and services all of this can be
done
using a google my business listing
without ever
visiting the businesses website so this
is a way for you to add tremendous value
to local businesses while at the same
time
adding more recurring revenue to your
business
so in this video we're going to cover
how to sell your google
my business services what to include in
your google my business service packages
and how much you should charge for this
service
so let's talk about how to sell google
my business services
if you take nothing else away from this
remember that you need to sell
the benefits of google my business
because
no business owner actually wants to buy
google my business
optimization boring what they are
interested in
buying however are increased store
visits increased phone calls
more positive ratings and reviews
appearing ahead of
their competition building a following
on
google who are going to get alerted to
offers events
posts that they create changes in their
hours and so on
a service that's going to even further
enhance their local seo efforts
a way to engage with potential and even
current customers with reviews
question answers and other posts and to
be able to sell
more of their products and services by
featuring them so let's talk about
what's actually included
in your google my business packages but
these are the benefits
that you actually want to sell to these
local business owners
so here are some of the things that you
can include in your google my
business service packages the first is a
general google my business audit and
optimization now if you are not familiar
with how to fully set up google my
business or how to run a google my
business audit
i have videos that i've created on both
of those walking you step by step
through the entire process so even if
you don't have experience with this
before
this is something you can do check for
the links to those videos in
the description below now you can also
include a reputation
management so this would be managing the
reviews both positive and negative that
are coming in
as well as the question and answers so
with this you will be creating a review
strategy
responding to reviews and even creating
frequently asked questions
now you can also frequently create
google posts to continue to engage with
both current and
potential customers i've also covered
exactly how to do this even if you don't
have
experience and you don't want to write
it yourself in a video so also
check for that link down below another
very important services
especially these days is to monitor for
and combat
spam listings this has been a very big
problem
within the local pack so being able to
keep an eye out for those
and then also alert google to those and
have those removed
so that way there's more room for your
client to
move up the rankings there now you can
also set up products
to be featured you can upload photos and
videos and i always recommend
looking at the insight look at the
actual analytics
about what is working what's not so that
way you can analyze that and see if
there's anything that you need to do
to shift gears a little bit so that way
you know what you're doing is working
and it's helping to actually
improve the businesses results now
depending on the type of business you
can also
set up a booking system there as well so
if anyone needs to book an appointment
they can do that from
within the listing messaging is another
thing that you can set up and also
manage as well so this would be for any
of the customers who do not want to
publish a public question that they can
message the business privately and you
will be able to answer them for the
business
i would also recommend that depending on
the type of industry that the business
is in
that you look for industry specific
features
so if you take the hotel pack for
instance they have some additional
features
that you can take advantage of and
lastly you can
track the traffic and the behavior that
is coming
from the google my business listing to
see how
these site visitors actually interact
with the website and if there are any
changes that need to happen on the
website in order to
further enhance their experience or to
better convert them
into paying customers now don't forget
you can head over to
portableentrepreneur.com
forward slash gmb and there you're going
to be able to
download these list of benefits as well
as what you can include in
these packages as well as some of the
tools that i recommend to
make this happen now let's talk about
pricing i know everyone wants to know
how much do i actually charge
for this service now there's two ways
that you can set this up now as i
mentioned earlier on
this is a recurring revenue stream for
your business
so that means that you are going to be
providing the service every single month
so some agencies choose to charge the
same amount every single month so long
that the client stays a client of course
but others choose to charge a one-time
setup fee really for the optimization to
get
the initial work done and for the
ongoing management they charge a
different fee for the remaining months
that the business
continues to work with you anywhere from
300
to 600 is a great place to start for
offering this service to your clients
keep in mind that many businesses do
have multiple locations
so in the event that they do have
additional locations you can also charge
an additional fee
for each of the locations that you
manage so
that is a really good way to be able to
quickly add in
more revenue and be able to further
impact the businesses that you are
serving
i really hope that you got a lot out of
this that this helps answer some
questions about selling google my
business services
there's anything i didn't cover anything
else you'd like to know let me know
down in the comments below if you
enjoyed this video please give it a
thumbs up and if you know of anyone else
who may find this helpful
please do consider sharing thank you so
much for watching
and i'll catch you in the next one