How to sell services profitably
7 tips to sell any service profitably
hey there welcome back to success with
file this is spiral Nanjiani
your leadership educator business
success coach and an inspirational
speaker once again back with a new topic
how to sell your services profitably now
my friends many of our participants and
clients who attend our unstoppable
success workshop series here in the
United States they have always had
questions on service many of them tell
me that Pyle
we are selling something which is
intangible my customers cannot see it so
how do I make my customers believe that
my service is the best how do I make
them believe on on you know signing a
contract on something which cannot be
seen or felt versus a product which can
be seen which can be felt you can smell
it you know like so furniture clothing
so how do you sell a service now many of
you may be you know you may be a coach
you may be a consultant a lawyer a
doctor an accountant
maybe you're the owner of a dance class
or an art studio or you are just a kind
of practitioner whatever you are you are
selling a service and there are many out
there just like you in the same industry
who are selling a similar service like
yours so how does a customer come to
know that your service is better than
someone else apart from reference and
you all know reference is very slow so
apart from reference how do you make
your customers believe that you know
your service is the best especially in
an economy like this you know in an
error like this when everyone is
scrambling for opportunities and
everyone is telling each other that look
my service is the best I am the best
doctor I provide the best accounting
services how do you move ahead now many
of my people feel that it's really
difficult but those of you who have
attended the unstoppable success
workshops you have taken those
strategies formulas and those frameworks
to help you get to the highest level of
selling or success of selling services
now hear me out my friends those of you
who haven't been able to attend our
workshops or maybe
I haven't come to your city with this
workshop yet hear me out very well my
friends it is it is possible to sell
your services profitably you can do that
now you know we usually we share a lot
of material on this but in this video I
don't want to you know elongate the
length of the video so to keep it short
I'm Sampson I'm sharing with you very
quick 7 tips ok very quick 7 7 tips that
you can use and you can immediately
start now see my friends all these
videos I provide act and absolutely no
cost because I have an aim and my aim is
that as many people as possible should
be successful in their business as many
people as possible should move ahead and
reach to their highest level of success
in their business and if you are joining
me in this you know in my goal in my aim
please like the video share it with
people who are stuck who are selling
services and they want to grow and don't
forget to comment so I can know exactly
what you are looking for in your
business but right now very quickly 7
tips on how you can sell your services
very profitably first create experiences
now many of us you know we forget about
this basic basic and fundamental concept
in selling a service how many times have
you visited Disneyland how many times
have you visited Universal Studios or
your you know your children or your
friends have you know really pestered
you they have been forcing you that
let's go to these places how many of you
keep going back to amazon.com to buy
your service you know to to buy
something or to order order a product
how many of us happen you know relying
so much on uber now to travel from point
A to point B all these companies my
friends are selling services and they
are selling services very profitably for
one reason they are creating experience
in your mind see a customer's mind does
not record experiences it creates
experiences it wants to feel that urge
to create and experience every single
day so take a step back and just analyze
what experience are you giving your your
your customers
your customers are getting what
experience when they use your service
versus the service of your competitor
what's that one experience or two
experiences maximum two experiences that
they are going to feel can you put it
down step number two build human
connections now you know what has
happened today is we are all in an era
of social media where we all have a
great contact list thousands of
followers thousands of friends and
they're all on our contact list but at
the same time we aren't getting business
from them I wanted to take a step back
and now start making a connect list see
you have a contact list but how many of
those people my friends are connected
with you because when people are
connected with you that's the time when
you can move ahead and start making a
conversion so you have contact list a
connect list and a conversion list now
hear me out my friends your contact list
is going to be fairly huge and that's
okay that that usually happens when we
are networking or I know we are
exchanging cards and we are emailing
each other we are trying to expand our
customer reach and that's fine so you
have a huge contact list
I you know from this contact list can
you sit and just see and write down who
are your connections what connections
have you built with this contact list
how many other now chances are it's
going to be very few maybe out of
thousand you may have built connection
with five hundred four hundred two
hundred and that's great once you have
that connection list have you taken that
and leveraged it to make sure that you
have your conversions so what's the rate
of your contact list
how many contact lists how many
connection lists and out of that how
many conversion lists now usually when
we share this formula we help our you
know participants and clients to know
exactly that in the year 2018 if they
have had you know a 10% of you know
conversions in the next year how to get
to 20 to 25 30 so you want to make sure
you have this built at all times every
single time you have this ready this
data should be ready with you so build
build
relationship because services go more on
the connections not on the contacts you
want to build that connection you don't
want to just wait for reference you want
to build a solid connection with your
people step tip number three is go where
others aren't now if you would if you
would recollect Sam Walton when he
started Walmart the founder of Walmart
he started it in a very tiny place
Rogers in antennae in Arkansas and that
place was you know having hardly any
people in that very small town in that
small town he started the first retail
shop and today it has expanded worldwide
okay compared to other retailers like
Woodworth and Kmart
who did not operate in these small
cities but you can see a huge difference
between the reach of Walmart and the
reach of the other retailers in an
economy where other retailers were
facing bankruptcy or closing down their
stores Walmart started expanding and
going on to different countries it
really does not matter where you are
what matters is what type of service you
are doing and who are you reaching out
to are you reaching out to those people
confidently where your cost other
competitors are not reaching out to them
are you going to places where others
will not think of going do not worry
about the size of the place my friends
think about the experience you are going
to give to the people in that in that
tiny town where are you going are you
willing to do business with people who
have not been approached yet go where
people are not going step number four
anchor what's the anchor that you are
creating you know all your customers
they are either working they are either
having some goals and dreams to look
forward to or they are having some pain
and problems in the past which they want
to deal with they want to get away with
so you have to create an anchor your
service has to create an anchor you know
whether it's helping them to move ahead
in their future or whether it is helping
them to come out of an existing problem
and now move ahead so what's the anchor
your business is critic number five do
it now so many of my clients they will
ask me the question that piyah you know
I have the expertise I have the
knowledge it's just I don't know when I
should approach the market the right
time to approach the market my friends
is now you may be in any economy you may
be in any part of the world the right
time is now you know if you keep
analyzing too much and waiting for that
perfection in your business it's never
going to come it's going to be an
endless weight you want to make sure
that with whatever little bit you have
you are heading out and approaching the
market you know because you know when
you're selling has service my friends
it's like a mountain it's like a
mountain and at every level of your
climbing you're going to have new
challenges new opportunities new
customers new challenges new
opportunities new customers so you are
going to build up at every time so don't
wait as - you know I've had people who
tell me oh you know I'm just ready with
a website and with my business card file
with this what do I do
a lot with this you know people who have
attended our sessions have been able to
scale up their businesses so much with
just a website and and a card business
card what else do you want the rest of
the things will start to build up so do
it right now my friends not tomorrow do
it right now you know it is not about
yesterday it's all about now whatever
you have planned to do tomorrow do it
today and whatever you have planned to
do it today do it right now step number
six is charge now many of you had asked
me this question that what should I
charge for my syllabus and most of us
have most of us have this have this urge
to charge on an hourly basis now look my
friends your customers and people who
are approaching you even your potential
customers are looking for your expertise
they are not looking just for a service
they are looking for that expertise you
want to charge based on your expertise
you may be a carpenter and you know you
may have someone who tells you I just
want you to come and fix a nail how much
would you charge you don't want to
charge because it's just going to take
you five minutes to put that nail
you're going to charge based on your
expertise because you know exactly where
the nails should go exactly what's the
dimension and the width
that's your expertise so you don't
charge based on an hour that you know I
have a dance class and I'm going to
charge you based on on an hour charge on
the basis of your expertise you have
taken the time you have taken you know
you've spent or invested in yourself to
come to the position on which you are
right now so make sure all your fees are
related on the expertise so that your
customer knows they are getting an
expert service from you and the last tip
is differentiate now most of you who
have attended are unstoppable
unstoppable success workshops series are
very well aware of this point of
differentiate we spend so much time on
this many of many of my people they tell
me that you know when I am providing a
service file there isn't much difference
between my service and somebody else's
service wrong there's a lot a whole lot
of difference between your service and
somebody else's service there's a lot of
difference between you as a service
provider and someone else as a service
provider and if you can hold on to that
you will be able to provide the best
service in the industry two types of
differentiators one is the
differentiator of your service and the
other is a differentiator of the service
provider both of these when they are
when they are you know formulated in a
way they will help your people to
actually know that there is no one in
the industry like you so my friends when
you use these seven tips it is very easy
for you now to calculate how much
success you have got and how do you
calculate that you just have to
calculate the success rate of your
customer attention the Cutlass the
success rate of your customer attention
should be equal to the number of
customers who have done repeated
business with you upon the total number
of customers in 200 that will give you a
percentage and with that percentage you
will know exactly how to move ahead in
the next step so my friends selling
service
this is good it's you know how to sell a
service it's very profitable industry
you can sell services profit to believe
make sure you start with these seven
tips like I said you know if you haven't
been able to come to our workshops
nobody's on that these are all free
tools for you start with these seven
tips if you feel you're stuck somewhere
just write me a comment or send me an
email if you want to know in which city
we are coming next for for business
owners feel free to contact us on this
email address or on this phone number
and someone from our office is going to
guide you and coach you on to how you
can move ahead but for now this is payal
and Johnny wishing you loads of success
in your industry until we meet again
