[Music]
do you currently sell digital products
on xc or are you planning
to sell digital products either way this
is a perfect video for you
i'll be sharing everything i wish i knew
before selling digital products
on xc now i have been selling digital
products on xc
since 2016 and after 13 000
sales i have learned a lot from my fail
shops
the many mistakes that i have made and
also from my success
when i first started with digital
products i jumped in head first without
knowing anything about them
and i wanted to share my top tips with
you today
to help you get started the right way
and what to really expect when you sell
digital products
so make sure that you stick around all
the way to the end because
i'm sharing many valuable tips and one
of them
might even shock you so hi and welcome
back to the channel
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so let's go ahead and let's dive right
in
so the first tip i have for you is to
create digital products
for a niche market so the finding your
niche market is the first step
in starting a successful etsy shop the
right way
so ensure that your niche market focuses
on a unique target market
versus trying to target your products to
everyone
using this strategy will help you create
products based on your specific audience
needs and then you will have customers
that will want to buy from you
over and over again so the key is to
find a niche market that you could
dominate on
that you could become an industry leader
and have a viable customer audience
the next tip that i want to talk about
is learning how to sell the value
of your products so always remember
people don't buy products they buy the
results the products will give them
i have learned this lesson the hard way
by not being clear
on my products value and focusing more
on the price
which leads to too many discounts or
just in general
lowering my prices and i'm sure many of
you guys can relate
so the best way to sell a product
without lowering your prices
or giving a discount is simply
highlighting the benefits of using the
product
you need to include this information in
your xc listing description
in your emails when you're marketing
your products and pretty much
anywhere that you promote your product
the next tip is adding your unique
selling proposition this is another huge
mistake that
i made was creating similar products
like everyone else
and blending in instead of standing out
so you need to add
your unique selling preposition to every
product that you create
think about it this way what makes your
product outperform
your competitor making it right a
no-brainer for that prospective buyer
when they come across your product to
say i need to purchase from this shop
i can't find this nowhere else the next
tip i have for you
is you have to protect your digital
products
when selling digital products make sure
that your
buyer is clear on the terms of use
some exe sellers use specific licenses
to receive fair payment based on what
the prospective client
will be using the files for for instance
i grant a license to wedding event
coordinators to resell
my products from my wedding printable
shop so some of my products like thank
you cards
and certain signage they could sell to
their local clients
now they're not allowed to sell on their
own website
or sell on other creative marketplaces
so make sure that you add your terms of
use in your xe listing description
in your etsy shop and anywhere else that
you promote
your digital products in general another
one this is like really shocking is be
prepared
to deal with individuals who resell
your content this has been the most
frustrating part of selling digital
products online for me
i used to get super annoyed and lose
sleep over this and after speaking to
several of my colleagues
this actually happens pretty often it
has happened to many people that i know
especially when you start growing an
online presence
so the number one thing that they
recommended that i also recommend
is having a legal professional create a
one-page
c's and disease notice this has been the
best thing i have invested
this letter would nicely inform and warn
copycats
of any copyright infringement giving
them a short period
to take your materials off their shop
or anywhere else that you find it and it
actually works
now for me just to kind of give you a
little bit of a background the reason
why i was affected by this the most it
was
mostly my fault i would create videos
and i would share my top story with
facebook support groups
i use my store as an example of what a
successful digital shop looks like
and that's when i started noticing other
people copying me
buying from me and using my own work to
resell
in their shops using the exact tags
titles description
to the t using my tag name and it was
really frustrating at one point
i believe if i'm not mistaken i had over
10 stores doing that to me
majority of them copy all of my listings
that's when i created my new shop for
tutorials
um i ended up changing my shop name for
my big store i'm ended up changing my
social media profiles for that
particular store
it sucks but having the one page c's in
disease
um was something that really helped me
get everything under control
and not sharing it everywhere either
another tip is be
transparent in your listing description
so make sure that you're super super
clear on what exactly you're selling
doesn't require any software to open
or does it require any skill to use your
product
make sure that you put this in your
listing description you want to educate
your customer
so they can make an informed decision of
whether they want to proceed
and finalize the order from your store
this will help you with
unnecessary messages and the biggest one
is most of all
bad reviews so make sure that you are
transparent
in your listing description and i wanted
to share these tips with you because
making passive income on xc with digital
products is pretty amazing
but it has some cons but if you prepare
yourself
and you educate yourself on things that
can happen it would be a lot easier to
handle them
later on if they do happen i hope that
these tips help you in the long run with
your business
if you have any questions on anything
that i mentioned today
i am an open book let me know in the
comments below
and i'll be more than happy to help you
i do answer all of my comments so
leave them below and i will talk to you
soon thank you for watching