hey guys lewis howes here and i'm in
sunny california my condo building and
there are a number of different ways to
grow your business online and it can be
very overwhelming with all the different
tools and resources that are available
for yourself but there's one critical
tool LinkedIn that you cannot afford to
overlook and then in this video I'm
gonna share with you my top 5 ways to
leverage LinkedIn to grow your business
so let's dive in hey guys Lewis Howes
here and in this video I'm going to
share with you my top 5 LinkedIn
marketing tips there's a lot of great
tools and websites out there that you
can use on social media but LinkedIn is
really the main one when you want to
grow your business now we all want more
leads traffic and sales right but
there's a different approach when you
use on LinkedIn in order to get those
leads traffic in sales
and the great Zig Ziglar has a great
approach to this now Zig said you can
have everything you want in life if
you'll just help other people get what
they want in life and I think that's a
great quote and a great message for all
areas of business in life but it comes
specific to when using LinkedIn when I
first started using LinkedIn I was
overwhelmed like a lot of people with
social media there was Twitter or
Facebook YouTube blogging everything was
happening online and there's still a lot
of sites coming out but a good mentor
and friend of mine suggested that I
actually get on LinkedIn and focus my
opportunities there and within a couple
of short years I had built a
multi-million dollar business while
leveraging pretty much only LinkedIn and
here are the top five things that I did
to grow my business point number one
make sure to complete your profile so a
lot of people set up their profile they
maybe fill out half of it or maybe even
completed a hundred percent based on
LinkedIn terms but you've got to really
make it compelling add advanced
applications tell people who you are who
you helped and how you
helped them and really just share your
story throughout your entire profile so
complete your profile that's number one
number two make sure to connect with
everyone
don't just connect with your personal
connections that you already know but
start branching out and reaching out to
new people that you want to connect with
people in your industry other leaders
people in your local market the more you
connect with interesting people and
people you don't know the more your
opportunities are gonna expand and grow
number three make sure to endorse and
recommend others
the best way to receive endorsements and
recommendations is to give them first so
just start going through some of your
close friends and colleagues and start
endorsing them for the skills that they
have and recommending them leave nice
little messages on their profile that
are like testimonials so other people
can see how good of a job they really do
in business number four make sure to
create your own targeted LinkedIn group
now I created a group called the sports
industry Network and now has over a
hundred thousand of the top sports
executives from around the world now
this allows me to have more influence in
the sports industry it allows me to send
a message once a week to all 100,000
plus members getting me more traffic
more leads and more sales for my sports
company so make sure to create your own
special group and number five make sure
to optimize your profile for search
rankings so just like you would on
Google where you want to optimize your
website for keywords you want to do the
same thing on LinkedIn people are
searching every single day for experts
for thought leaders for consultants for
freelancers to hire to sell problems in
their business so you want to make sure
you add specific keywords throughout
your entire profile once you do that
you'll start to see your profile and
your name move up the rankings on
LinkedIn so I've got an action step for
you what I want you to do right now is
head over to your LinkedIn profile go
log in right now and follow these five
steps I just shared
so make sure to head over to Lewis Howes
dot-com and opt-in for my free LinkedIn
marketing videos we're going to share
with you step by step how to optimize
your profile with the exact tips I share
with you
in today's video everything you want in
your business more leads more traffic
more sales more exposure more
recognition it all starts with growing a
stronger network
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