How to sell services on linkedin
How To Sell On LinkedIn In Under 30 Minutes A Day
hey guys welcome back to my channel and
welcome if you're a new subscriber every
day business owners are looking at how
they can spend less time and make more
money to grow their business which is
probably why I get asked this question
on sales calls all the time what is the
minimum amount of time that I can spend
on LinkedIn every single day now the
answer is as much time as you want
really obviously the higher the input
the higher the output but there are
things that we can do to make our time
spent on LinkedIn more effective which
is why today I wanted to film a video on
how you can use LinkedIn in just 30
minutes a day to generate consistent
flow of leads for your business before
we get started please like this video if
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tells me that you're enjoying the kind
of videos that I put out so without
further ado let's jump in to point
number 1 which is prospecting to run you
through these points I'm gonna probably
go onto my laptop and show you on sales
navigator and in LinkedIn just so you
can follow along with me so when it
comes to prospecting we have two major
ways of doing this the first one is
using a LinkedIn free search so that's
just if you don't have sales navigator
for example or a premium version of
LinkedIn you can go into the regular
search bar and you can search for people
jobs content companies schools or groups
so the one that we mainly tend to do
especially ever in sales navigator is
either for people or companies so if I
go and do people over here it will pull
up different sort of options that we
have and then we can extend to it sorry
we can expand these filters to show us
all the different options that we have
in terms of narrowing down our search
results so you can see here we can
select how close the connection is to us
if they have a connection of certain
person locations so geographical
position of where your ideal prospects
are located industries current past
companies this is important in the
profile language where they've been to
school so for example if you're looking
for people that went to the same schools
use it could be that you're looking for
guidance in terms of postgraduate or it
could be any any sort of different
reason you can add that they have to
have got what gone to a certain school
don't really need to touch that that's
basically everything this is obviously
if you know who the person is exactly so
you've got someone's name say from a
business card and you want to search
that person on LinkedIn
using the search that you can do that as
well so this is the free LinkedIn search
just to show you what the results
section kind of looks like let's just go
I'll do United Kingdom location
let's do real estate the industry let's
go in on real-estate profile language
English and as you can see up here it
doesn't show me the amount of results
I've got so I just click apply search
and then it says two hundred and
forty-one thousand results which is huge
I would probably try and narrow this
down so we could say second connections
to myself so it's more likely that if I
send them connection requests they would
respond as we have someone in common or
I can go through and ask for an
introduction from a current connection
and then you see we have the total
amount of results you can open up all of
these different profiles in new tabs and
we can request to connect with them so
if I wanted to connect with this person
I could always I don't know you've got
300 characters to use in your connection
requests so before you invite them to
connect please please please make sure
that you that you personalize this
connection request message because I
mean just it's just pure I guess lazy
and it shows the other person that you
don't really have a real interest in
connecting with them if you just send
them the general hi I'd like to add you
to my LinkedIn network
Thanks and then your name so I always
make sure that you add a little note
here this is pretty straightforward
like the the LinkedIn free search is
super easy if we go over onto cells and
have a gator I'm actually gonna do
another video which will be up on my
channel in the next week or two which is
going to be how to you sales navigator
in 2020 so I'm not gonna go into too
much detail in this video but just keep
an eye out and turn on post
certifications so that you get alerted
when I have the sales navigator video go
out so in terms of the sales navigator
search it's a little bit more advanced
you can do
up here by keywords or boolean or you
can go to Advanced Search and go for
leads or search for accounts so I'm
gonna do search filiz just to compare it
to the other one over here I'll notice a
few things that are different so you
have for example more company filter so
head count company type members of
groups that people are in tags posted
content keywords keywords up here which
is where you can do a boolean search if
you don't want to do it in the main
search bar over here if it example I go
on here let's go for real estate again
let's do similar to what we did last
time so real estate profile language
English geography we did United Kingdom
I think that's kind of all we yeah all
we really did in the other one so as you
can see here we've got 250,000 results
one thing to know is that on LinkedIn it
won't show you results past the faster
thousand so there's literally no point
in having two hundred fifty thousand
search results here cuz you're only
gonna be able to see one thousand of
them so if I wants to do this act which
I would never do because it's just too
high but just to compare it to the other
one you can see here that we have a
bunch more filters so people have
changed jobs people that posts are
linked to and people that share
experiences experiences with you which
can act obviously as a great
conversation starter and then over here
you can see that we have loads of
different options with the leads so for
example I could save this lead I could
add I tagged him I could view similar
professed his I can be his profile
connect with her message him directly
using in mails
and in mail is a message that you send
somebody if you're not yet connected
with them so you can see just from this
the options that we have on sales
navigator are much much higher than
using LinkedIn free search with sales
navigator is obviously paid but you do
get the first month for free as a trial
and they bill you automatically monthly
me ever gone from that so maybe if you
want to try out sign up to sales
navigator and see if you like it or not
and then after the first 30 days if it's
not giving you a return on investment if
it doesn't seem worth it to you then you
can always cancel and go back to
LinkedIn free so that is step number one
prospecting now in terms of the time
limit that we
giving ourselves of 30 minutes I would
say I'm gonna cover three different
phases of this 30-minute so I'm gonna
split equally into thirds so you want to
spend about 10 minutes finding ideal
prospects seen as we have all the
different search tools available to us
on LinkedIn it shouldn't be that tricky
to spend 10 minutes build a list of safe
30 prospects that we want to reach out
to in the first 10 minutes before we
move on to step number 2 which is
sending connection requests so if we go
back over into my laptop in terms of
connection requests say I built a
Leicester so let's just make this a
little bit more narrow down so we do
second-degree connections company head
counts 1150 let's do seniority level
owners so we've got 868 results so say I
wanted to open up all these people into
new tabs so let's say for example these
two people pay less and roi so I could
go into these profiles and I could
request to message them so I've got two
options here I could either message off
our connection that we have in common so
one of my fast connections Sofia I could
message her through this and say hi
Sofia I'm actually looking to be
connected with bayless I've noticed that
your connection of his would you mind
giving me an introduction I'd be happy
to introduce you to somebody in my
network in return just as a thank you if
not it's absolutely fine hope you have a
great day so I that message Sofia or I
can go directly to Bayless and I could
say message him through sales narrator
so this would be an InMail because I'm
not connected with him yet or I can just
request to connect with him manually so
I could go on here connect before I do
this actually you'd want to look for
things that you could start conversation
with him so for example I could read his
About section see if there's anything in
here that I could use to start a
conversation with him so for example
let's have a look Australia so for
example after reading this I could then
because it seems like a super
interesting actually
Ben sometime we connect a request and
say something like so I could say hi
Bayless just took just read through your
About section very interesting
background and impressive you to achieve
would love to connect and also welcome
any any travel recommendations for
Australia I've always wanted to visit so
see this highway let's just read through
your route section very interesting
background impressive what you've
managed to achieve would love to I would
love to connect and also welcome any
travel recommendations for Australia
I've always wanted to visit all the
Bassett Asha send invitations so you
basically go through all of your
different leads and do the same thing so
with this guy for example let's have a
look
so fitness wellness business
so every month with this guy I'd reach
out and to connect with him and say hey
Roy noticed you have an interesting
climbing actually used to climb for
seven years when my favorite spots to
climb was called the wax in Sheffield
would love to connect with you Natasha
like a lot the time I don't even send
anything pitchy or salesy I literally
just try and find some sort of common
ground with them to start a conversation
with their defense down so I'm not kind
of putting their guard up as in like
what is she gonna pitch me why she's
gonna try to sell me and I start a
conversation and then I can move it
towards a sales direction after I've
connected with them okay so now we have
spent ten minutes doing our connection
requests the final step is to follow up
with people so a lot of time I see
people just give up as soon as they
don't get a response now on LinkedIn it
could be a multitude of different
reasons as to why someone hasn't
accepted your connection requests or
responded to your message in the
connection requests and this could be
due to them not being hugely active on
LinkedIn so they may check her account
every week or so your message may have
been lost if they get a lot of prospects
reaching out to their inbox every day
every week it could be that they're not
interested at the time or it could be
that they've just not had time to see
your message or to get back to it and
respond they might have seen it but they
just haven't got around to it yet so the
key here is not to sound salesy not to
be pushy but just to provide value so
you can either provide value to them
follow up in some kind of polite way or
you can use the ECCC method which is
engaging with that content if you're not
sure what I mean by the ECCC method I
will leave a link to my KC down below
it's free and inside it outline how you
can follow this method in a five step
engagement formula which is basically a
non-person non salesy way of engaging
with someone having multiple touch
points with them and then increasing
your chances of converting them into a
conversation or potential prospect to
get them on a call okay so that is
everything that I wanted to mention in
this video I hope you found it useful if
you still feel like you need more help
with LinkedIn in terms of implementing a
good lead generation system and you
think I might be the right person to
help you I have a special link that is
in the description box below it is the
first link you
and use that link to book a free 30
minute discovery call with me if you
need any further help anyway I hope you
enjoyed this video and you like this
content please give video a thumbs up
and leave a nice comment if you did
enjoy and I will see you here in the
next one
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