How to sell services on linkedin
How to Use LinkedIn to Get Clients - LinkedIn Lead Generation (LinkedIn Marketing)
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sup guys Jordan here today we're going
to be going through how to close clients
on LinkedIn this is using the same
strategies that I learn in corporate
sales were now used to secure meetings
with the CEOs of multi-billion dollar
conglomerate companies now before we get
into the video make sure you are
subscribed with your notification bell
turned on and let's get started with the
video
now first of all this video is not just
for people in social media marketing
this is for anybody who uses LinkedIn as
a sales tool okay any industry whether
you use it for lead generation or even
to sell on okay I'm gonna be going
through everything I learnt in a
corporate sales job when I used to use
LinkedIn on a daily basis to get
hundreds and hundreds of leads I mean I
literally used to reach out to
conglomerate construction companies over
in the Middle East and seldom
advertisement packages for between
$6,000 and $12,000 I mean I spoke to
Universal Studios c-level executives
I've spoke to massive companies in oil
and gas I mean multi-billion dollar
companies I'm gonna run you through some
of the case studies on my LinkedIn so
I'm actually gonna be going on my
LinkedIn in this video and I get sales
pitched every single day on the platform
so I'm gonna be critiquing all of those
sales messages so apologies if you
pitched me on LinkedIn recently I'm
about to grill your sales pitch and talk
about why they're bad and where people
go wrong and why people aren't having
success with their sales pitches because
back in the day when I used to use
LinkedIn it was fair game okay if you
had any kind of sales with you were
gonna clean up now everybody is pitching
on LinkedIn okay you accept a request
you get an instant message comes through
and I just want to show you how bad this
is as a business owner how many pictures
you get you guys aren't gonna believe
how many people are pitching me on my
inbox on a daily basis so if you are
using LinkedIn as a sales tool right now
and your pitch is not perfect then you
were just falling into the list of
others who were just losing because
their pictures are unperson alized and
I'm not going to get into that right now
let's just let's see what let's go onto
the computer with spin round and yeah
let's go straight on to my LinkedIn okay
so well on my LinkedIn profile right now
and I'm just really gonna quit you're
gonna run through this I've been on this
in a long long time
don't barely use it I just come on log
on and accept my requests but my
LinkedIn profiles set up pretty well
I've got around 5,000 connections here
actually some of the articles that I
write for that previous company who I
said about not I didn't write these
articles buddies were features here this
is where I actually met Dubai Park
resorts and the owners of Universal
Studios I think I've got a testimonial
from them as well somewhere
yet George Walker one of the cookies the
creative director and universal creative
studio which is Universal Studios these
are all multi conglomerate billion and
million dollar companies and huge huge
companies loads of endorsement so this
is just a few things that you want to
look out for when your profile you want
to try and get some recommendations off
your peers you can get your your peers
in the industry to do this for you so
not just plants but you can get like
your people other people on the same
journey issue you can get them to
endorse you as well and these all build
your credibility put your educational
and your certifications your jobs on
there make sure that your actual job is
listed as the company not as like a
blank one like this one make sure it's a
full actual company and have your your
bio filled out and your tagline so mines
has found with platinum enterprises but
you could have I help restaurants get
more clients per month using social
media have something that directly calls
out to your audience I don't use this to
get clients anymore so I don't need to
have that make sure your profile and a
cover photo as well now let's go
straight into this and look at messages
okay because I get pitched on here on a
daily basis and I just want to critique
some of these pictures because some of
them are quite frankly ridiculous I mean
okay so we've had six pictures today
alone so I want you to know that if
you're using it using LinkedIn to
network to network or to do sales
pictures this is what it's like I mean
I'd probably get not many pictures
compared to what some people get so
imagine if your prospects a lot inbox
all look like this they're getting so
many messages every single day so you
need to stand out and look personal so
let's just go through a few of these
singles we're part of the same LinkedIn
query blah blah blah rubbish I don't
have a clue what you're on about not
part of any LinkedIn groups about
someone about my book I'll read that
later that someone about YouTube Elliot
hi Jordan we've been case in a few days
you launch social chaps and you've been
working with companies or see results
and blah blah blah I haven't even read
what it's about
you went straight into a sales pitch you
haven't said anything personal fall I
know you just copy and pasted my name to
a thousand different people Jenny okay I
can already tell this as sales ESL hi
Jordan your LinkedIn success is
important to us at grow face load of
rubbish copy and pasted not interested
in it okay ijuin as you know no I
I don't know actually uh Simon I'm
afraid I do not know you I've never
heard of you before and you've sent me a
copy and pasted message so this is
exactly what I'm getting to all these
messages copy and paste is nothing
personal nothing personal with any of
these messages nothing personal with any
of these messages nothing personal okay
I'm not to skip through these because
it's just ridiculous oh okay here we go
we've got something personal ads fetch
as a district marketer my restaurant my
research has been based on digital
factors I went for your website Jordan
platen and I guess you need to make some
changes to the SEO your pup's up with
business is increasing necklines out in
the solar industry no I think you missed
out there this is very messed up he
copies been saying this to people in the
solar industry I'm sorry I'd fetch I'm
not in the solar industry my man this
was an OK pitch though if this was like
in digital marketing industry blah blah
blah this would be like a more direct
pitch a more personal because at least
it's gone through the effort but my
website in here ok um yeah I'm just
gonna go through some of these yeah more
sales pictures a case this is someone
who's actually managed to follow up this
is interesting someone's actually
followed up on me so what nothing
personal dough to say to me that he
knows what my business does or anything
like that so yeah it's just impersonal
so what I'm trying to get out here is
all this outreach is so impersonal none
of it is direct to me let me just see
just make sure yeah no none none of this
is direct
none of this says exactly that people
have done their research on me
none of this shows that they genuinely
want to speak to me okay these are all
impersonal outreach and it's just got
such a sour taste in my mouth cause
nobody's made the effort to personally
reach out to me okay all of these people
just copy and pasting messages to loads
of people and somebody is when you
accept a request from them to match to
connect with them they let you send you
to pitch within minutes afterwards so
what I'm going to do is is I'm actually
just gonna load up a I'm trying to find
a random prospect and and this isn't
just about social media marketing so I
won't don't want to make it too much
about that so I'm gonna find a random
prospect
and to see what we can find okay so
let's have a look for managing directors
in the fitness industry fitness industry
and let's do locations are still London
all apply maybe not mentioned directors
I want to be managed and director let's
see what we can find
let's just have a look for a few of
these what have we got looks like I
visited this profile before Anna who are
you
why have I visited your profile before I
have no clue but whilst you're on let's
have a look I have no clue who you are
what L see on clinic let's have a look
at our website what how Sean okay whilst
we're here we're just gonna use this as
an example because now going off on a
tangent
okay I've opened it twice okay so you
are a ascetics clinic okay great I would
probably reach out to these actually
this probably I might have reached out
to no I'm not sure about us that what
I'm trying to look out for his it's a
way for me to personally reach out to
these guys okay blog okay I need
something personal 2018 no that's not
really ideal okay what have we got what
have we got you got anything else in
there have you got like an Instagram
profile somewhere that I can look at I
want something personal one I want to be
able to reach out so here we go
Instagram I want to be able to reach out
to these guys personally and see if
there's anything that I can pick up on
let's have a look at one their latest
posts what's this about as the clocks go
back this weekend we're looking for ways
to embrace the seasonal shift after old
days might be shorter than a night's
darker but what could be nice and autumn
evenings code up in front of a fire good
book and a glass of wine okay this is
perfect okay great now I can message
Anna and this is as simple as it would
be okay now if you want LinkedIn
normally I'd have to click connect and
then send her a message I think I'm on
normal premium I am so I can send her an
InMail or you can get a rate mail
address and send her a message no matter
what you're doing this is the kind of
thing you would want to do and this is
not just one
script I follow this would be
off-the-cuff no matter who I'm reaching
out to okay I'm trying to network I'm
trying to get clients this is what I
would do so hey Anna I am I just saw
your recent Instagram post about awesome
evenings I too am looking forward to
reading a good book in front of the fire
I actually do quite like that in front
of the fire
not not excited for those early those
dark mornings though I've actually been
meaning to contact you I was on your eye
regarding so this would be anything no
matter what industry regarding your
digital marketing strategy I was on your
Facebook now normally I would check out
see their good client I haven't got the
time because this video but normally
I'll check out see if they're good
client and if they leave money on the
table I was on your Facebook profile
earlier and could see you're leaving a
lot of money on the table would love to
share some ideas the next few days for
15 mins speak soon this is completely
made up on the spot okay but this
message is gonna get a response or this
very message is going to warrant a
response because I'm demanding respect
here okay what not not demanding respect
I'm giving respect I'm saying hey an
alert I've seen your content I'm
reaching out to you personally okay I'm
only reaching out to you Anna
because I want to work with you I saw
your Instagram post but actually I've
been meaning to contact you and you want
to act like this of everybody you want
to act off-the-cuff don't make the
effort to reach out to someone personal
not one single person in my inbox has
reached out to me personally not one
single person has done their research to
say hey Jordan always on the
on your YouTube you have a day and I
love this video you've just done but
either way I've really think that I can
improve this on your business if they
said that then I know that actually
interested in my business
this shows how I know that I actually am
interested in her business
I've actually done the research to look
into other areas of it okay look into a
heifer Instagram profile so what I'm
trying to get at here is no matter what
sales industry you're in okay
whether you're networking on LinkedIn
whether you're trying to close clients
just make connections or whatever you're
trying to do always reach out personally
always make the effort make the effort
and sales I would much rather this is
why we're successful normal sales jobs I
would rather spend an extra five minutes
on five prospects reaching up to five
people then spend then spend five
minutes sending twenty messages to
twenty people copy and paste at all of
them because I'm gonna have more success
with these five okay it's worth the
extra time to go through the effort to
give somebody their respect and they
will give you respect back so guys that
is the end of this video probably went
on for a little bit longer than expected
I hope you've got a ton of value from
this please do let me know you did have
you've got any other suggestions or
anything below regarding LinkedIn or
direct messages then please do drop them
down and share this video with somebody
else who will get value with it value
from it and I'll be back again very very
soon
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