hey guys Mike with DDD millionaire here
and do you struggle with your initial
greeting and your door-to-door sales
pitch well today's video just going to
cover a five-step process you can go
through for a more effective sales pitch
in door-to-door marketing so basically a
lot of times why people struggle is they
don't have a system to follow they don't
have an outline to go through they
haven't really practiced and they just
kind of wing it every time when they
approach a new prospect when they're
selling door-to-door well again going to
go through five steps you can use to
improve your door-to-door sales pitch
and take it to the next level so the
first step is going through who you are
so saying hey my name's Mike with ROH
pest control and you maybe want to use
an icebreaker at this point so what's
that it's basically going to be
something where you have observed the
situation you make a comment maybe it's
a joke maybe it's something whatever an
observation the kids are wearing a
hockey jersey and you mentioned that you
know that what's their sports teams name
who knows you know you absorb this
situation you figure out some kind of
thing that you can make a comment on to
you know break the ice create lower that
barrier so you don't come off it's just
a sales person and you're here to sell
them something so that's step one who
you are and using an ice maker step two
why you're there with this point you can
name drop so what does that mean well
you're out there you're knocking on
doors maybe you have existing customers
in the neighborhood you name drop you
mentioned that person that's already a
customer or get me you just came from
the house next door and you've got their
name you know who that person is like
hey I was just talking to Jim next door
about XYZ we're in the neighborhood and
again why are you there you expanding
your route are you filling in some gaps
do you have a couple special offers that
you're trying to fill right now so we're
talking to people in the neighborhood
something to that effect so let them
know why you're there in step 2 step 3
what are you offering so at this point
you want to offer some kind of discount
maybe it's a
special maybe it's an extra bonus
service here including today again it
doesn't necessarily have to be you know
giving away everything but it could be
just something like a $10 discount or
10% off or you're throwing in an extra
service today for people that are
getting started and you only have a
certain a number of spots so figure out
again what are you offering what kind of
discount what kind of special are you
offering for the day why would someone
want to take advantage of your product
or service today right now versus
waiting and coming back and paying full
price so that's step three what are you
offering step four could be addressing a
common concern so in pest control
marketing for example some of the common
concerns you hear a lot is I'm not
seeing any pest or I already have a
service so again how could you handle
that well in your initial greeting you
could say something the effect of you
know I'm sure you're not seeing pasture
right now and that's not why we're here
we're here because as the temperature
changes as we're approaching summer
basically a lot of pests and insects and
rodents tend to try and move inside your
home so that's why we're here is we're
setting up people on a proactive service
to help them prevent that from happening
so again that could be one example you
can customize it to whatever industry
you're in maybe it's landscaping lawn
care whatever you just fill in the blank
you fill in some common concern because
if you address it right up front or
saying hey I'm sure you already have
service for pest control but we're in
the neighborhood because as you know
blah blah blah you fill in the blank
there well if that person doesn't have
that service already they're gonna think
in their mind oh wow you know people in
my neighborhood already have this
service maybe I should have this service
let me hear more about what you have to
say or if you said I'm sure you're not
experiencing pests in your home right
now that person might be like well
actually I am experiencing passed in my
home right now so I need to hear what
you have to say or what are you here for
man they go let's talk so again this is
another Avenue you can use where you
address in a common concern and if they
actually do have that concern even
better and then the fifth step is the ad
in a conversational clothes so what is
this well it's basically you're having
an
natural conversation with them but the
next step leads them to gather more
information about that that your
prospect that can lead you closer to the
sale so an example might be you know how
long have you lived in your home so
they're going to tell you this is going
to give you great information so you can
know either if they've been in their
home a while they're brand-new it gives
you an idea of what kind of posture you
can have when you're approaching this
prospect so if they're brand-new in
their home you can probably tell them
some different stuff about what's going
to happen in the next few years what's
going to happen as the season changes
and if they've been there a long time
you just take the approach that they
already know what's going to happen in
their home so you just assume that and
you make statements around that and
you're like hey I'm we already know that
your home is going to experience this or
I'm sure you understand that as winter
approaches XYZ is going to happen and
that's why we're here we're talking
about our service that can help you take
a proactive approach to do XYZ so again
if you assume that they already know
what's going on it's going to ease the
conversation it's going to flow more
naturally so that's the fifth step is
going into a conversational close in
your approach so again to recap the
steps are step one who you are step two
why you're there
step three what you're offering step
four and address a common concern and
then Step five leaving into the
conversational clothes so you follow
this system you're going to get a lot
better results make more money your team
is going to make more money and your
business is going to grow so again
hopefully you guys got value out of this
video if you did feel free to comment
and share and then if you are in pest
control marketing be sure to head over
to DDD millionaire comm any of your name
and email you get access to our free
video training on how to overcome the
eight most common objections you're
going to hear in door door marketing and
pest control sales so I need to think
about it I can't afford it you know why
would I need your service I'm not seeing
past different things like that we're
going to cover the eight most common
objections you'll hear on the doors and
you'll hear in your press control
marketing and how to overcome them so
again head to DDD millionaire comm just
enter your name and email for access to
that video training thanks for
tune it in we'll talk to you again soon