In today's video I'm going to teach you about promotion site how to use them in
order to get 3,000 book downloads with little effort and why they work to make
money even if your book is free sounds too good to be true right yes it's not
actually so long as you know how to set it up and which promotion sites to use
so stay tuned and find out how you can get the most out of free and paid book
promotion websites and start wrapping up your book marketing momentum immediately
if you would like to learn more about book marketing then go ahead and
subscribe to my youtube channel it's that little circle right there just go
ahead and click it every week I'll be posting new videos on the latest poke
sales tactic so don't miss out and click that little guy over there now before we
get into how to make the most out of a book promotion site I want to take a
second and actually tell you how they work and why they do all that for free
trust me this will help you in understanding why we set it up the way
we do as it stands most of these book promotion sites have collected a giant
list of emails or social media following that are willing to read books well so
most of them claim but that's beside the point all you have to do is submit your
books information for the promotion and they'll blast it out to their so-called
followers for free no really the most of them won't charge you they do this
for free you know why because when they do that they actually use an Amazon
associate link they may be saying okay it's an associate link to a free book
who makes money ah actually with an Amazon associate link they make a
percentage off anything someone buys within 24 hours of clicking on that link
on Amazon so imagine clicking that free link and then buying a big-screen TV
that's not bad right yep that's how Amazon associate works
don't let that get you all riled up these book promotion sites are basically
free advertisement for you by getting the clicks and downloads your book will
become more popular by the minute and all you
had to do was fill out a form it's a win-win situation so how do we take
advantage of the strategy and get the most bang for our buck or time well it's
all about three things the book promotion sites you use structuring the
market just right in the timing of your book promotion let's start with the book
promotion sites some book promotions I just plain suck they say they have
thousands of readers but most of the time they're using a dead email list
where people have no idea how they actually ended up on it or they have one
of those social media accounts where they paid some company a couple hundred
bucks to build it up to fifty thousand Twitter followers
yeah those companies really do exist and I don't need to tell you that those 50
thousand are not book buyers for readers actually most of them are probably just
fake robots so to access a list of best promotion sites that actually do have
followers and we'll get some downloads click my article right here from Kindlepreneur
where I list the best promotion sites there you'll find some of the top in the
industry and it will also lay out the requirements they set in order to use
them pretty ridiculous right now for the second part its structuring your
marketing right if you're doing book promotion sites just for the downloads
or potential reviews then you'll probably be pretty disappointed the
truth is book promotion sites have a diminishing return on such an event
that's why there are some things that you can do to help increase in actual
ROI on any push such as include content upgrades inside your book so that those
who download it have the option to sign up for your email list and get something
else bonus to place your offer at the beginning of your book and throughout
your book so as to increase the chances of them seeing it because let's face it
people who are downloading these books for free usually don't make it to the
end actually I've got a lot of books that I've done that too and I paid for
them another idea is that if you have other books on the market go ahead and
list them inside back that way those that download it and actually read your
book happy ability to buy more this is even more important if you have
books in a series seriously push to get that first book out there as much as
possible if people ended up reading the first book then they'll be way more apt
to buy that next couple of books to finish the whole story I mean who can
take one bite of the Snickers bar and put it down right another trick that I
like to do is turning my free content upgrade into a free book on Amazon for
those website owners out there you can also take your email opt-in gift and
turn it into a perma free book on Amazon then using book promotion place you can
get your opt-in book out there to thousands of readers for free not even
Facebook ads can get that sort of love for free just remember to create an
email often offer inside of it or talk about your books programs or services as
well you can make some pretty good sales from it and finally the timing of your
book promotion timing your promotion to align with launches price changes and
marketing efforts is super important and would take a while to adequately explain
in this video but don't worry I've created a separate video to go deep into
this and you can find the link below in the show notes but the general idea is
that you want to do the following steps one contact the promotion sites two
weeks before your planned promotions the times vary per site but a general rule
of thumb is two weeks to start looking number two before the promotion drop
your price to free or $0.99 number three once the promotion begins contact your
readers or followers and let them know it's free or on sale I personally like
to reach out to my followers and ask if they haven't gotten the book to do so
now while it's free and I'll mark them down when they do that way I can contact
them a couple of days later and ask if they drop the review it's not being
pushy or anything you know icky salesy that's what I'm giving a
helpful reminder to those who like your work or respect your profession number
four once your promotion is over raise your price back up to your normal price
or higher and then the popularity of the tide of your book
I'll explain that more in my scheduling video but this is important to get
yourself a nice little ROI you can ride that wave some more book sales Bonus Tip
after my promotion is over I then start to do Facebook ads and Amazon marketing
service ads known as AMS by doing this it keeps my book and kind of the
download momentum and keeps Amazon happy with it so there you have it
book promotion sites can help if done right they aren't an end-all and they
don't make you into a major money-making author but when done in conjunction with
other things it can be one more cog to help you have a stronger and better
marketing plan just make sure to do them right so that you get the most out of it
I'm Dave Chesson and I hope you enjoyed this video if you have any questions or
comments just go ahead and list them below I'll be there to check it and be
able to help you out Cheers