How to sell services book
How I Made $7,500 in ONE WEEK Selling an E-Book
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hey guys i need you to be a bit quiet
i'm back here and i'm about to launch an
ebook that i've been working on really
hard in fact i've been working on this
one for months i'm just about to launch
it sales will start pouring in
please i'm trying to concentrate sorry
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so
how will i launch this
by writing a post on social media
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all right i'm ready let's launch it
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i know influencers with more than 20 000
followers who make less than 500 on
average when they launch an ebook then i
know some who make several
thousand dollars just in pre-sales i
launched an e-book myself recently it
was my first one but i wanted to try it
out it took me a few evenings to write
and contrary to the intro before i
actually made more than 7
500 in the first week of sales today i
still make around two and a half
thousand dollars on it every month why
do some info products perform well why
do some perform insane when others seem
to go by almost unnoticed
that's exactly what i'm gonna cover in
this video a quick disclaimer though if
you think i'm gonna give you some magic
trick that you can go and apply and go
out there and make seven thousand five
hundred dollars out of the blue you're
gonna be disappointed in fact you might
as well just leave now and go find
something more entertaining to watch on
the other hand if you're curious about
what makes the difference and how to
actually go about selling an ebook in a
world where people on the internet try
to stuff ebooks down your throat left
and right then keep watching till the
end of this video because i'm gonna
explain exactly how to do this the right
way let's get started
if you're new to my channel welcome here
i'm simon and i make money on the
internet i use this youtube channel to
share my experience with creating and
selling digital products so if this is
something that interests you you should
totally subscribe to my channel so
ebooks and online courses can you really
make money from these obviously the
answer is yes and still most people
don't let's break this down the model
most people follow goes something like
this you start by narrowing down a topic
you want to write about you spend hours
structuring writing proof reading and
perfecting you make a lot of research
because you're selling this you don't
want people to pay for something that's
not correct which is why you double
check every other sentence i also know a
lot of ebook writers that use the
process of writing an e-book as the
perfect learning opportunity a great
opportunity to dig deep into a topic and
learn a lot about it along the way at
some point the work is done you upload
it on coursera udemy or gumroad and you
share the link on social media and you
make almost no money at all why how do
west boss adam marthan and kent c doss
make millions on their ebooks and
courses is it because they have a lot of
followers
not really in fact they have a lot of
followers for the same reason their
products do well yes you guessed it
because they're good at marketing
distribution and knows how to sell and
that's the part most ebook creators
completely leave out they spend hours
writing and then they almost leave it up
to random chance whether someone is
going to buy it or not when top sellers
make a lot of money from their info
products is because they spend a lot of
time preparing the launch every single
time they spend years building community
creating and owning their sales channels
building email lists attending
conferences and spreading awareness
preparing and running paid advertisement
creating affiliate programs for their
products and most importantly they have
been sharing knowledge and giving away
for free for a long time before starting
to ask for people's money and i know
exactly what you're thinking i'm out
info products is never going to be my
thing might as well just stop this video
right now but wait i know where you're
coming from there's so much work needed
to become that successful but let's back
up here
maybe we don't need to make millions as
i said i made more than seven thousand
dollars in the first week from my ebook
and two and a half thousand dollars per
month ongoing that's also pretty good
now that i'm not a full-time ebook
author or course creator and the great
thing about it is you can do it as well
it still takes a lot of work but
realistically you can do it so here it
goes let me break down how i did this
how i spent my time how much it cost and
most importantly which strategy i used
to make sure that i actually sold copies
of this ebook so for those of you who
don't already know i'm a software
developer and startup ceo and before
creating my own tech startup i've been
working in sales and as a freelance
software engineer and the ebook i
created and sold is called javascript in
the industry and it's a collection of
best practices and tips on how to write
industry level javascript based on my
experience from the real world so first
of all let's take a look at the finances
while you can write and launch an ebook
without any expenses you're definitely
gonna get further if you allocate a
budget to get you going it doesn't have
to be a lot of money here's the
financial breakdown of the first week
expenses
for creating the ebook i spent 47 on
this cool ebook cover and 52 dollars to
have the book proofread for grammar
mistakes and typos as some of you may
have picked up already english is not my
native language both of these services
were bought on fiverr for marketing i
spent 182 dollars to have the ebook
promoted on a popular instagram account
with almost a million followers and i
spent around 250 dollars to run paid ads
on facebook and twitter so in total i
spent 531 dollars preparing and
marketing the ebook in the first week of
sales i sold the ebook on a discounted
launch offer for 19 and an offer of nine
dollars for a group of selected people
and i sold 480 copies which was sold in
hundred and 7980 five dollars of gross
revenue subtract the expenses and a few
fees this resulted in just around seven
thousand four hundred and fifty dollars
of profit so let's take a look how i
spent my time as i mentioned i spent
well about 16 hours writing the ebook
it's 71 pages long and includes a lot of
illustrations i created a website an
integrated strive checkout for payment i
spent around 10 hours on that creating
email launch offers and drips this took
around four hours i'll go into details
about this in a little bit and then i
spent four hours on additional marketing
efforts this includes arranging and
creating a promoted post with an
instagram influencer and a couple of
other ad hoc things so in total i spent
40 hours creating and launching this
ebook
as you may have noticed i actually spent
more time on marketing and distribution
than i did creating the ebook this leads
me to the first important tip i want to
give you don't use this as an
opportunity to learn something new it is
probably the worst occasion you can pick
if you want to learn something great but
there are much better occasions for this
remember you're writing an ebook to sell
you're trying to do business here don't
unnecessarily wear yourself down
mentally by trying to learn something
new instead pick a topic that you're so
familiar with that you would almost
write an ebook about it in your sleep
you want the book to ride itself do not
spend a lot of extra energy on this part
this is exactly what i did just because
i only spent 16 hours writing it doesn't
mean it's a bad book in fact i get
incredible feedback on it it just means
that i picked the topic that i've been
occupied with for the past 10 years a
topic i can write an ebook about without
having to look up a single thing if
you're like most people looking into
writing an ebook especially if you're in
the tech space you probably haven't
spent a lot of time doing marketing
before save your energy for that instead
this is where you should challenge
yourself so before you start writing
your ebook ask yourself a couple of
questions what are your acquisition
channels how are you planning on
reaching people simply posting on your
social media profile probably won't make
the cut even if you have thousands of
followers already
so let's take a look at a few options
influencer marketing set up agreements
with other influencers and have them
spread the word you may already know a
few start by reaching out to them you
can also reach out to influencers you
don't know and ask them for a sponsor
deal it's pretty straightforward you pay
influencers to make promoted posts about
your product either by agreeing on a
fixed price or by offering them a cut of
each sale they produce so when you know
the topic you'll be writing about find
10 or more professional influencers in
that niche and line up a deal with them
in advance
keep them in the loop another option is
to do a pre-launch
maybe you already do have a follower
base in the niche you're riding in
that's great but it still takes more
than a single post saying i launched an
e-book you want to start talking about
this ebook way before you actually
launch it and you want to do a so-called
pre-launch a pre-launch is when you
start charging people for the product
before it's done on a discounted offer
this is great for various reasons first
of all you get to test the waters and
see if there's even interest in what
you're riding if none or only very few
people are gonna buy the product at
pre-launch probably it's not even worth
wasting time on secondly this gives you
a great opportunity to spread hype spend
a good amount of time before finally
launching talking about the product
share details about the process share
screenshots small bits get people hyped
up about it if you spend one to two
months creating suspense before finally
launching it it will get much much more
traction then there's my personal
favorite retargeting existing leads
this is exactly what i did three months
before i launched javascript in the
industry i created a quick ebook and
gave it away for free basically i just
collected all the code snippets i had
spent a year sharing on twitter and
linkedin and put them all together in an
ebook it took me less than two hours to
make and during the next three months
more than ten thousand people picked it
up i mean people really like free stuff
but this is an excellent strategy for
two reasons you create authority a lot
of people get to know your quality of
writing without having to pay for it you
collect emails imagine having a list of
10 000 qualified leads laying around the
day you want to launch
email marketing is super underrated in
2021 yet it's one of the mediums that
has the highest click-through rate it's
an incredible way to reach a target
audience finally you can choose to run
paid ads
paid ads is a great strategy it's easy
to set up and it's reliable services
like facebook and google have made
incredible marketing platforms and they
are really really good at targeting the
right people and even though zuckerberg
is becoming increasingly unpopular as
time goes by more people than ever are
using facebook's products with
facebook's marketing platform you get
both facebook instagram messenger and
whatsapp and google adsense covers
youtube and god knows how many web pages
those two platforms alone literally
cover almost the entire internet and
here's a fun fact surveys show that
people are getting decreasingly negative
towards ads in fact a lot of people are
getting used to them they trust them
more and they increasingly use them to
buy products and the best part is it's
relatively cheap you don't need a
million dollar budget to run effective
advertisement campaigns the platform
needs to spend a small initial amount to
tune in on an audience but that's
totally within financial capacity for
most people there are a lot of other
options out there but the most important
part is that you investigate and settle
on one or two acquisition channels that
you believe will convert don't overdo
this though creating multiple channels
isn't necessarily going to increase your
overall conversion rate and it probably
ends up becoming unmanageable
obfuscating data and making the whole
thing much more chaotic than it needs to
be so let me shortly sum up how i did
this i gave an ebook away for free to
create trust authority and to collect
emails i created the monetized ebook and
set up a website with strive integration
i made agreements with a handful of big
influencers in the tech twitter space
and had them retweet my launch
announcement i paid one huge instagram
influencer to promote the ebook
i send out a discounted offer to my
email list
finally i set up ad campaigns on twitter
youtube and facebook in total this
resulted in 7 500 worth of sales in the
first 7 days and the book still
generates around 2 500 per month today
in part two of this video i'll go into
details about how i created an email
drip sequence consisting of four emails
that generated more than two-thirds of
all the sales and i'll show you how i
set up conversion campaigns on facebook
twitter and youtube i'll also cover how
to create a great launch post that pops
out and converts please take a second to
like this video and subscribe to my
channel so you won't miss part two
actually this is definitely a good time
to hit that little bell icon as well so
you'll get notified when it's out i'll
see you soon for part two
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