hey it's Jonathan the question is how do
I sell to high-end clients so from my
experience high-end clients are more
demanding they want you to do more they
generally aren't looking for that
company that can just do one service
they don't want a guy to just come mow
the lawn they want a guy that's gonna
mow the lawn trim the bushes install the
flowers they want one company they
really really like they really trust to
do a lot of services so when you're
usually or so if you're not ready to go
after a ton of clients yet or hi let me
say it again if you're not ready to
provide a number of different services
to your client base it may be a little
too early for you to go to the high-end
client I've also something that I've
learned and several of my friends that I
believe are very savvy running very
successful companies have said the same
thing it's just something I've seen I'm
not actually convinced that the high-end
client is always the best way to go in
our business analyzing what we see it's
more of a mid-range client there's some
very specific statistics about these
clients I just can't give them out but
there's a very specific kind of client
that is the best client lives in a
certain area makes a certain amount of
money does a few certain things well
these people are not the most affluent
there are successful people absolutely
but they are not what you consider the
high high net-worth high affluent people
side note here's a good book it's by a
guy named Dan Kennedy it's called the no
BS marketing to the affluent if you're
really interested in high net-worth
people or highly affluent people you
might read this book and get it on
Amazon it's a good book it's worth
reading other things to consider on the
high net-worth high affluent highly
successful areas again multiple services
they're looking for specific type of
image they're looking to be a little
more hands-off a lot of times they want
somebody just come in and do it when
they see a problem you make the
recommendation they're not necessarily
not price conscious some of them are
some of them don't pay their bills very
well some of them are you know so
there's reasons why sometimes this
market isn't as great as you might think
now please don't take me wrong it's a
great market but go into it knowing that
it isn't the answer to all problems it's
and that you probably a lot of them want
to pay with credit card a lot of them
want multiple services they want a high
level of professionalism they want
somebody to walk the properties with
them or somebody that manages they're
basically like maybe a personal
assistant or someone that they have
basically have helped them with this
with the really high-end homeowners it's
not uncommon that you don't actually
deal with the homeowner you'll deal with
somebody else that represents them so
sometimes you'll get more last minute
requests from this group so you need to
be prepared for that if you're not
prepared to do so this the last minute
requests the multiple services having
the right insurance being able to
promote yourself properly possibly
uniforms and clean trucks those are the
things that give you advantages if you
can't do those you may be better off
serving the mid-range market and
eventually moving to the higher arranged
market so and when I'm talking high
range I'm talking the the homeowners the
with the bigger properties the bigger
income things of that sort