what's up gang checking in out here at
Ray Brandt Nissan out here in uh New
Orleans I should we say Harvey Louisiana
when we gonna talk about today real
quick cuz I got some people I'm about to
meet we got training class just we one
of the things I do want to talk about is
how do you get service customers what's
up babe how you doing I'm excellent
Bryce got it on phone talking to my to
my people online give a shout-out to the
man of it alright so how do we get
customers out of service what most sales
people don't know is that the service
department is actually a gold mine but
everybody's terrified to go over there
let me give you some reasons why the
service department is excellent a way to
generate business number one they're
already a previous customer typically
and they're bringing their vehicle here
to get serviced so they already believe
in your store and the store has some
credibility number two they already like
your product obviously they bought the
product they're bringing it in to get
serviced and even if they did not buy it
from the dealership they still rather
bring their vehicle to this store which
means that they value this store so the
store has credibility already so they
trust it they got the vehicle in here
getting some work done on it and now
here's the kicker about that one thing
I've seen people that are masters in the
service department do they invest a
little money and they go buy donuts walk
through the service department and hand
out donuts and shake hands then after
that they find an individual and they
just sit out into just a general
conversation like hey see you sitting
here you get your vehicle worked on what
type of work you're getting done on your
vehicle I'm getting this that the other
really what type of vehicle do you have
what year is it now once you find out
what year it is and whatnot especially
if it's one where the warranty is
getting ready to expire you can really
educate them all hey listen you know
your warranty may be getting ready to
expire have you thought about you know
jumping into something new where you get
a newer warranty you get your coverages
back if I can keep your payment
somewhere around where you are now would
you be interested in at least taking a
look or seeing what you may be eligible
for okay that's a big deal but it's all
about sitting down and just having a
conversation with people while they're
back there but one of the best people
I've seen they're getting serviced
customers they go out they hand out
Donuts or they go buy candy or they go
back and they shake hands and just
introduce
themselves and sit down and just start
asking questions get they name find out
what they getting work done on find out
what year it is and like I say the way
you can truly add value to somebody is
if they're getting ready to their
warranty is getting ready to expire okay
or if they have a pre-owned vehicle
that's a little older that they're
getting work done on they may consider
jumping into a newer vehicle if the
payments can be somewhere around where
they are currently but don't
underestimate the power of the service
department go back there shake hands ask
questions remember they believe in your
dealership it already has tread ability
but it's up to you to go back there and
you know become friendly some people
make the mistake of trying to be the
friend of a customer you can't be their
friend you just met them you could be
friendly but remember that you are not
their friend but that can be established
after time so go back there introduce
yourself to somebody and get to know
somebody but do not underestimate the
power of the service department there's
a lot of opportunity back there that's
just sitting there watching TV on their
phones or bored to death so if you're
waiting on a lot ups and it's coming
slow if you made all your dials and
you're done with that if you've been on
social media and you waiting on some
appointments to come in that evening I
mean you looking for something to do go
back there to the service department
introduce yourself to somebody make sure
they know about the condiments make sure
that they are aware of all that the
perks that come with your service
department find out what they're getting
work done on find out what year it is
and think of all the ways that you can
bring value to this person that is
sitting in the service department and
again when a customer's warranty is
getting ready to expire on their vehicle
it will behoove them to get into
something else where their warranty is
renewed it starts over or else they will
be coming out of pocket for any of the
repairs or any of your issues that the
vehicle may have okay so if you're
looking for a way to generate additional
sales make sure you utilize your service
department because again it is a
goldmine and if you're looking for the
word tracks on how to introduce yourself
and talk to customers in the service
department with
looking for the ways that you can
qualify and ask questions and not get
stuck in your process if you're looking
for ways that you can put your social
media up internet actually Garner's
attention and draws people in and
generates traffic to you at your store
all you have to do is click the link in
the description of this video going over
because what's available is the ultimate
online automotive sales training program
and it's complete with over three and a
half hours of audio and video of the
entire sales process the road to the
sale call it how to dominate at the
dealership it takes you through how you
greet the person and get them and get
them inside within 45 seconds how to sit
them down what questions that you ask to
get them fully qualified while building
rapport at the same exact time and
rapport is not a step in the process
that's something we do from the moment
we lock eyes for the entire time that
this person have an interest in our
product that could be one year five
years seven years it's the long-term
relationship not a one-night stand but
we take you through how to do that not
just the steps with the psychology
behind each and every step which is so
powerful and it's transforming the
performance of people that dealerships
all around the country it can do the
same thing for you also how to drive
facebook leads that you can use
immediately to drive customers from your
social media page to your dealership
ready to do business with you there's
over three hours of that and how to
drive facebook gliese there's also the
online traffic search which is over
three hours of how do you snapchat
Instagram and leverage all these other
social media outlets there's the 100
success tips used by the most powerful
and productive people in the in business
in the sales business that you can
utilize there's 10 videos over 2 hours
that you can listen to English to with
your children and power them your spouse
to empower them you also have access to
weekly coaching sessions with me so if
you're looking to how to take the
information I call it a business in the
box put it together and help you double
up and triple up at your dealership you
and I will work together every week on
the weekly coaching sessions to help you
improve and get better so all you have
to do is click the link in the
description go over and check it out and
I assure you when you see what you can
access this program how you can access
this program it's gonna completely blow
your mind so make sure that you click
that link in the description go on over
check out all of the information and I
look forward to seeing you on the
training and at the dealership
but remember the service department is a
goldmine
I'm Brian Maxwell over now