alright what's up there guys chase here
a I'm gonna be showing you how I sell
$3,000 SEO services to small business
owners and how you can - right here we
have my stripe account I actually just
made $800 from an audit today and I've
made about $1,600
or $1,700 rounding up and last month
selling SEO audits and SEO services and
I'm going to show you exactly step by
step of what I do to sell these services
let me go minimize my screen okay so
first thing you got to do is you gotta
figure out how to bring in traffic and
now you're capturing your traffic this
is very important if you can't do some
sort of traffic capture and then remark
it you're going to be losing out on a
lot of sales so what I'll do is I'll
figure out some sort of messenger bot or
texting system or email drip feed and I
will start with content marketing and it
doesn't really matter how you get
traffic you can do ads you can do
content you can do YouTube videos you
can get traffic off Google but as long
as you're able to generate traffic some
way most people who do SEO and most
people who do online marketing know how
to generate traffic online it's not that
difficult if you have a system in place
that you're using to generate traffic
for your clients or for yourself as long
as you have some sort of way to be able
to market yourself to an audience and if
you're doing SEO generally you will
already have some sort of system that
you're using to bring in views bring in
traffic now if you have no idea how to
bring in traffic you have no idea how to
rank on Google you don't know how to do
YouTube videos you don't how to do any
of that stuff I would definitely start
looking into figuring that out because
this is not going to be a tutorial to
show you guys how to bring in views
that's something that should be kind of
common sense in a way that once you
start doing content marketing and you
figure out how to do keyword targeting
which I will tell you how to do right
now the rest will be pretty easy so once
you figure out how you want to do your
content then your gonna just start
picking out keywords and what I do is I
just use HRF and I've target KD so two
things you want to have you want to be
able to niche down and you want to be
able to target locate and what that
means is you want to if you want to rank
for SEO audits or you want to get views
for SEO audits on YouTube or you want
people looking at your ads for SEO
audits you want to be the
SEO audit person and that means that you
want have a lot of content you wanna
have a lot of authority around that
thing so you want to have let's say page
for SEO audit services SEO audit
pricings SEO audit best SEO audit
services whatever you have you want it
to be you want it to be topical you want
have topical relevance meaning you want
to have clusters of content around
whatever the niche is that you're trying
to rank and you start going for low KD
first so if we want to go for SEO audit
we go to keyword explore and a troughs
type in SEO on it and here we go we have
a very difficult keyword to rank for 65
that's not the key but we're gonna go
for we're gonna start out with a KD
anywhere from one to one and we're gonna
target those keywords first so we can
see we have 63 keywords and what we're
gonna do is run it just filtered by
anything with the keyword audit in it
just to make things a little bit faster
and here we go we have digital marketing
audit template so that's a KD one with
150 search volume so this is a great
place to start website on a checklist
template KD one another great place to
start so you can make a video on that
and you can make a blog post on it and
you could probably rank it pretty
quickly because pretty much anything
with low KD is gonna be something that
you're gonna be able to rank for without
having links or a lot of authority for I
know this because I'm doing this with a
gaming website if we look up siphon King
calm which is my gaming website you'll
actually see we're ranking with 0dr
for 4,000 keywords because all of the
keywords are 1 to 6 keyword difficulty
and again what I do is I start out with
a low KD I start out with a 1 and as I
start ranking I'll start going for a
more deep difficulty like this keyword
difficulty 6 and you start working away
up from there once you hit it 1 then you
go to a 2 then you go to a 3 but you
start with the minimal amount and then
you work your way up and you do that for
your clients too it makes things a lot
easier so if we go back to our system
we're talking about here our content
marketing system you start out by doing
some sort of content it doesn't matter
where you're doing a Facebook YouTube
Google as long as you're choosing about
two platforms then you use the KD method
I was telling you about you create niche
relevancy around clusters of content
and you create an opt-in strategy now
what I use is I use a system that I've
created within my relationship building
automation program which if you're not
familiar with that you can go to chase
Reiner comm forward slash relation -
building - automation and you can see
what I do but what up what a long story
short of what I do is I get people to
download my SEO on a checklist template
or my roadmap my at my local SEO roadmap
and once they download it they get taken
to Facebook and they have to put their
email in now once they put their email
in what I can do is I can use a couple
different tools called integral mat and
Phantom Buster and I can extract data
from the user I can take their email
match it to their LinkedIn profile and
then I can take their data off of
LinkedIn and send them messages based
off that data that I found and I created
all this stuff myself it took a really
long time to do but you can actually see
what these messages look like now
they're pretty cool and a lot of you who
are probably watching this video have
already seen this but you'll see here we
have a conversation with Marissa who I
don't really know anything about except
for the fact that she gave me her email
and here you can see it says all the
things that it's set to these are all
the informations that I was able to get
tagged in her profile her birthday her
job date range her location her school
or school degree and this is all
automated and here you can see the first
message says by the way I found your
LinkedIn profile here it is there's the
link and it says her good at content
strategy is that true
she says hi chase yeah I'm pretty decent
at it I geek out a little bit about
strategy and puzzles so I find it fun
then it goes to I explained that
explains why you went to India and a
University of Pennsylvania lol just
messing with you are you happy you've
got a bachelor's degree so it's pulling
all this information from the crawl that
we did within the robots and so this is
how I'm actually able to pitch on
whatever I'm trying to sell so here I'm
actually trying to sell my SEO pro
bundle which includes all my courses
including this one and all my templates
that you can export and put it into your
own processes just like this one but
what you want to do is you want to
figure out some way to get people to opt
in whether
on email mini chat texting and then what
you do is you get them to talk to you
you want to build a relationship so
whether you're automating your
relationship building or you're just
building it yourself you want to figure
out how you can actually create
conversations with the people who are
watching your stuff opting in and then
asking them questions getting to know
about them once you get to know about
them
then you can pitch them whatever you're
trying to sell when I was first doing
SEO audits I was doing free SEO audits
and the reason why I was doing free SEO
audits is because I didn't think I was
gonna be able to get enough audits paid
I didn't think I was gonna have enough
people paying me $800 a month or $800 an
audit because that's kind of a high
price if you're just starting out so I
would do a free phase one audit now what
you can do is in these funnels you can
actually create a free phase one on it
process where you can take the person
who comes in yeah you can have a
conversation with them again it does not
be automated like the one you're looking
at right now but if it is what we're
gonna do is at the very end you're going
to offer them that free phase one audit
and all they have to do to get that
phase one audit is to fill out a form
and the form is going to say this it's
gonna say what is your budget because
you don't want to offer face on audits
to people if you don't know what their
budget is if they have $0 so why are you
going to be trying to bring them into
your sales process so you weed out all
the people have zero dollar budgets and
you start offering the phase one on it
to people who have a budget within
whatever you're trying to sell
I've been targeting people that are
within at least $2,500 a month
and what I'll do is the phase 1 audit is
pretty simple if you look at the
checklist most you guys already have it
you'll actually see that all your
auditing is basic stuff like does the
site redirect to the preferred version
is the favicon on there is it a robot's
thought text on there is the sitemap set
up in the robust context so on and so on
if you don't know how to do any of this
stuff also the paid SEO template will
actually walk you through with videos
for each section showing you how to find
these things identify the problems and
then actually fix them as well so that
is also something that I would recommend
if you're a brand new if you already
know how to fix
stop just grab a free template and
you'll be good to go so after you get
your free phase one audit in then you're
going to get on the phone now this is
very important if you can't bring your
customer from watching you or looking at
your blog or wherever they're at to
getting on the phone with you you're not
gonna be making a bunch of money and the
reason why is because look people want
to talk to you before they buy from you
they want to get on the phone so first
thing you want to do is after you get
them a free phase one audit and they're
within your budget range you get them on
the phone you get them on a screen share
I use zoom because it's free and I will
offer them a screen share that's about
ten to twenty minutes and I'm gonna be
asking as many questions as possible on
that call I'm gonna say hey is this um
something that you know makes sense to
you are you interested in these types of
things happening for your website you
know what what was the person that you
were hiring before this what were they
doing was it a good experience was it a
bad experience so you want to ask those
questions and then what you want to do
is you want to go over all these simple
things you can say yeah your site
doesn't redirect to preferred version
you got a bunch of weird indexation on
your website you don't have URL
structure categorized and they're gonna
say well well I offer you a full four
phase audit for whatever you want to
charge I was charging $500 now I charge
$800 for a four phase on it what a four
phase audit is is you're auditing four
things you're auditing let me put this
in here $500 let's just say you're gonna
offer it for you're gonna offer one a
site-wide audit which is what you
already did in phase one you're gonna be
looking at all of the issues that are
gonna be affecting the entire website
basic SEO issues number two you're gonna
be looking at technical SEO issues
you're going to look at things that are
gonna be affecting the website based off
its analytics search console map search
console metrics and then HR EPS data
that you're gonna pull with are
screaming frog template and then what
you're gonna do is you're gonna look at
their keywords you're gonna look at
their competitors and then you're going
to look at the authority game plan so
how are they going to be actually doing
what we're talking about in part one
which is creating this system how are
they going to be doing their content
marketing what's their content budget
how are they going to create their
opt-in strategy how are they going to
build their relationships and how are
they going to build Authority that's
pretty much all I offer to Mike
and it's very templatized it's easy to
do you're doing these audits within a
couple hours you're selling the services
and getting on the phone with the
prospect within the next day after you
get the on it done
people are usually more than willing to
move forward because they've already
spent a good chunk of change with you
nobody's gonna spend 500 to 800 dollars
with you and then not want to spend more
after they see all the things that need
to be fixed from the initial audit it's
almost like going into a house and
saying hey this is all the stuff that
needs to be fixed it's $800 for me to
look at this for you but who's gonna fix
it
right if you're the one who identified
all of it they're not gonna want to go
and try to find somebody else for the
most part maybe some will but most
people once they see your system they're
gonna see all these four phases they're
gonna go holy cow probably nobody else
that I know can do this so I'm gonna
hire this person to do that for me
so let's talk about the specifics around
this because this is very general right
obviously everybody knows you need to do
content everybody knows you need to
somehow create an opt-in strategy
everybody knows that you need to create
some sort of system when you're doing
implementations for your clients but how
do you go from not having really any
experience to start to being able to
start getting results like these for
clients where you get you know an extra
boost and double the traffic in just a
couple months um breaking number one for
their main keywords or this new website
that's already ranking for 111 new
keywords and I've only been working with
them for a month or even if let's say
you're trying to rank for Web Design in
your area you know I'm ranking number
one for Web Design in the city I used to
live in and I'm also ranking number one
in the city that I now live in and I
just got a call earlier from these
rankings because I'm not only doing that
because this I'm not only doing SEO for
clients but I'm also doing SEO for my
own websites because I'd like to rank
for things in my area because generally
it's very easy to do if you have a home
address and you have a few extra bucks
to spend on content and maybe some
citations you're going to be able to
rank really quickly using these methods
so one other thing that I'll mention is
that if you really want to
the specifics on what I do for these
local sites you have two options you can
go get my free SEO local SEO checklist
which will show you all the different
things that I do step-by-step so we got
you know figure out your content
management system verify GMP build
citations and then I have breakdowns of
all these different things on what they
mean or you can always head over to
chase runner comm and grab the SEO Pro
bundle which actually includes all of my
information about my courses this local
SEO domination course is actually a step
by step guide over the shoulder training
of me creating a brand new website and
ranking it in a month all in front of
you on live videos breaking a SEO
website in my town for the third time
actually that I was doing it so I would
check out some of these courses if you
guys do have a few extra bucks and
you're trying to you know kind of spend
your time learning something that you
think is going to help improve a couple
more streams of income for your business
but let's talk about what I actually do
once I get the client so once I get the
client and I sell them on the service
I'm going to take their audit and I'm
just going to drag it on my desktop so
all of these different websites are just
clients and what I'm gonna do is pretty
much a couple times a week I'm going to
go through these different websites and
I'm gonna click into them and I'm gonna
figure out okay well where are we for
these different websites so this website
right here Delta City painters I just
got off the phone with the owner today I
make sure to keep track of my calls so
here it says four to twenty twenty call
we need to get new content order and
page be done and they just added a new
GMB location so I'm always thinking
about okay what's the next thing that
needs to be done on this site and I'm
also going into the website and I'm
thinking about okay if this was my
website how would I want it to be how
would I want it to look what would I
want it to be ranking for and then I
think about all the different pages I'm
going to need for those rankings one of
the best things you can do after you do
initial round of implementations for a
client meaning that you you fix all the
basics like the page speed you make sure
that there's call to actions you make
sure that there's no duplicate content
once you do all that stuff all you're
basically doing is creating new pages
building out new content
I use writers access to hire all of my
writers and what I do from there is I'm
basically also just doing optimizations
to the website so a lot of people are
like well you know if you're just doing
like new content you're adding condom
the website how is that SEO and the
reason why I say this is SEO is because
if you look at roof repair squad which
is one of our clients you can see that
they don't they still don't really get
what they're doing because we just added
a new page it's called metal roofing
Houston that's we're trying to rank for
now metal roofing Houston is one of our
keywords they added this as a blog page
and it's supposed to be a service page
so a lot of clients don't really know
what they're doing and you need to be
there to kind of tell them okay well
this is a service page this is the type
of content you need to order you can see
their title tag right here doesn't even
really it says the pros and cons and
metal roofs roofing in Houston that does
even make sense it just needs to say
metal roofing Houston here's the service
we provide so I can say that you know
for most clients you can easily get away
with a six-month SEO package which
should equal at least if you're doing
two thousand a month per client you know
you're thinking about at least $1200 per
client and a lot of people are worried
they're like well chase what if I lose
my client six months from now cuz I did
all the work for them and that's fine if
you made $12,000 off of a client I mean
and you can't get any more clients
within that period that's on you you
know you made a good amount of money
you're you help them out you did what
you needed to do and you move on you
have a great case study and that's all
that really matters a lot of the stuff
that I do on YouTube a lot of the videos
I make a lot of the content I create is
just case studies it's just me going
over things that I was able to rank and
that gets me more clients so you guys
really want to figure out when you're
doing this stuff when you're trying to
get clients you're trying to get people
to pay you a lot of money that you have
a system where you're creating value
you're creating content and you're
creating opt-ins you're building these
relationships you want to build as many
relationships as you can online so that
you can automate your sales system with
some sort of conversation look at this
you can see why your flow is very real
and be able to grab customer data so you
can start pitching you
our services to them and the more people
know you the more they're gonna want to
buy from you the more they're gonna be
willing to pay the reason why people I
continually have people say well I
wasn't expecting to pay that much but
I'll pay it because people want the best
they want to do what they want to get
what they want to get it done right so
when you have these systems set up in
place like the ones I have nobody else
is going to touch these systems like
there's nothing else out there right now
that's able to take this process and
replicate it over into businesses with
these templates like these templates are
nuts so that's why I'm telling you guys
if you have the money like go check out
the SEO Pro bundle it is literally six
hundred ninety seven dollars right now
there's also a payment plan if you can't
afford that I think it's like one
hundred and ninety a month or something
for three months something like that and
you can go get that you can get all
these templates literally right now you
can grab these processes the one on many
chat the one on my SEO template all of
these will include videos that you can
use and straight up replicate them over
to your business and start making a
bunch of money like I mean they these
are continually I've gotten already this
month five different clients that are
already willing to pay me two grand a
month and pay for the audits within only
a couple days of finding out who I am
and so that's what I'm saying guys it's
not incredibly difficult to do this but
you do need to figure out the processes
and you need to replicate them in your
own business all right guys
um do we have any questions before I
sign off but do they know they need it
what are we talking about Coco says what
if screaming frog cannot pull data but
your hoster says it is permitted any
idea it's probably your robots not
texting you to fix good stuff bro
inspiring help me elevate my game nice
all right guys I'm gonna pull this video
on my edit I'm gonna put it back thank
you all for joining and if you guys have
any extra questions I didn't answer them
today just type in in your email little
send to box I'm at chase runner comm it
is right here and I will be able to get
back to you with any questions you have
so til we see y'all
next
yes yes bye