what's up Matt this is in response to
your question about going after yoga
studios for SEO services so you are
right most will probably have three
hundred five hundred dollars at most to
spend I actually don't think it's
conceivable that they would spend more
on SEO regardless of the results that
you've got and they would probably then
be willing to spend on something more
like Facebook ads or Google paid search
but I think the SEO spend is gonna cap
out there so I'm not sure about your
statement here about rev local to do 350
to drive traffic to a landing page I
can't imagine that that's what organic
traffic it has to be paid traffic so I
can't really speak on that you also then
drop another package here and you want
to know how you should format your
package so I'm actually going through
something like this very similar for my
agency I'm getting ready to relaunch my
own agency and I have to figure out the
type of service that I can offer so
there's literally a few things I mean
number one is just in a spreadsheet just
going through the service that I can
offer how I'm gonna deliver that how
much it cost my business and then how
much I can charge for that so for
example I'm literally using all the
deliverables within the blueprint the
website quality audit keyword research
things along that nature but what we're
really looking to do right now to get
started is to just offer the
deliverables that we think are going to
drive an impact and turn around traffic
as fast as possible because we want to
get them results and then once they get
results they'll be happy and we don't
have to spend as much time with them so
as opposed to you know sending a bunch
of deliverables and billing for a bunch
of stuff and doing all this work we just
want to do the stuff that's gonna drive
traffic and collect our checks and
that's it so that's our approach to it
but it's important that you identify
that up front right so you really kind
of have to ask yourself what it is that
you can do what you want to get out of
this and then really what this becomes
if you're selling for something that
cheap it's gonna have to just be a game
of scale you're just gonna have to get a
lot of clients it's gonna be a customer
acquisition based agency if you want to
do good revenue off of this you're gonna
have to sell a lot of clients but that's
also why you pick a niche because it
makes it easier to sell and acquire
clients and get referrals so in regards
to the package that you should offer
again basically I would actually reverse
engineer it I would start with a 300 400
and
package and then map the services that
you can do for that and still be
profitable and then that will also tell
you if you want to do offshoring it will
tell you you know if you can offer
content writing services link building
services but at a minimum I would say
that you especially for something like
this I would say really really strip it
down so no technical SEO audits these
are gonna be small 1012 page websites so
you're lucky that there's not a lot of
technical skill that goes into it really
the way that you get these things to
rank is through local SEO so getting
them to ranks in the Mac PAP map spec so
I'll definitely have something in your
service about GMB optimizations so doing
a review outreach adding photos adding
posts things like that like on a monthly
basis to keep that active keep that loud
you've really got to get that to rank
and then it would basically be like
architecture page development to build
landing pages of the local Denny pages
on the website and then you don't even
really need new content marketing for
them because it's not really that
important you know like they're they're
gonna make money and you're gonna only
be profitable if they're making money
they're gonna be make money from
breaking the maps pack right yoga stood
you're near me content marketing is not
gonna do a whole lot for that but you
still will need links so the things that
you're gonna need to do to budget for
are gonna be GMB optimizations some sort
of like website layout keyword research
structuring things like that and then
link building so you don't have a lot of
money to do to work with those things so
I'll probably start link building in a
later month around like month four month
five because you're gonna want to push a
lot of that budget to getting links and
honestly I would just probably use a
link vendor and just buy a couple links
a month whatever you can get and then
over a six to twelve month period you
should see results for them but what you
don't want to do is try and do too much
stuff because then you're gonna be
underwater you're gonna be doing way too
much work and your services gonna be
profitable this really need to be
stripped down to the nuts and bolts of
the only things that you need to do to
get results for this client not because
like myself you want to automate things
more and spend less time with that
client but because you just don't have
that wiggle room to just do that much
work for that much of a retainment
budget so you really want to trip it
down and focus on things that are only
gonna drive traffic so again it's gonna
be like a architecture acuity research
like page development page building type
service and then it would be some sort
of GMB package on top of that and then
building and I would structure that into
a 12-month contract I would make them
sign a 12 month contract nothing less
because you need time to get results but
also for that lova let that low of a
retainer you got to get paid man you got
to be guaranteed that you're gonna pay
it otherwise it's not gonna be worth it
no month-to-month no six months twelve
months only so that's my advice on that
if you have any questions man as always
hit me in the slack Channel and I'll get
back to you