a solid email marketing strategy is one
of the best ways to reach those over
saturated minds
you'll need to grow your email list and
market those products strategically if
you want to build a lasting connection
that turns into sales so let's talk
about how to do just that by diving into
five tried and true tactics to sell your
very own online products i'm angel marie
let's get started
[Music]
the number one tactic is pop-ups or
opt-in forms on your website you see
pop-ups and opt-in forms everywhere for
a reason
because they work
in fact using pop-ups to ask for
customer info has been shown to create a
44 increase in email subscriptions but
again it's often not enough to make a
simple ask with an opt-in
you need to give people a reason to
subscribe and a lead magnet is a great
way to incentivize opt-ins as visitors
get something valuable and often free in
exchange for sharing an email address
number two
podcast sponsorships
if you know your audience religiously
listens to a specific podcast you might
want to become a sponsor of it
68 million americans listen to podcasts
weekly so it's a great medium to reach
potential customers
find a show that shares your brand
values and asks to come on board as a
sponsor it's a really great way to share
your products with a highly relevant
audience
and if your brand has a podcast of its
own don't forget to mention the benefits
of subscribing to your email list there
as well
number three
leverage user generated content when
you're crafting a product launch
strategy think about how you can tie in
user generated content
think customer created photos or videos
with your email list
showing happy customers utilizing or
enjoying your product can be a really
powerful form of social proof
for example the crochet crowd shows us
how content creation doesn't have to
reinvent the wheel either they put
user-generated content to work
often including this type of material
into their email marketing efforts
number four share e-commerce marketing
offers on social media
social media is a fantastic way to drive
traffic to your list and since your
followers are already interested in what
you have to say
use your social media channels as a way
to share special offers along with the
behind the scenes look into your
business
now if you're not sure where to focus
your time and energy on social media
start with facebook
instagram pinterest or even twitter and
number five partner with influencers
people are used to hearing influencers
talk about products but
having brand aligned influencers ask
people to subscribe to a company's
newsletter makes for an out of the box
way to boost email subscribers that you
can then advertise down the road
to do influencer marketing well you must
choose influencers with audiences that
align with what you're selling
so how do you figure out who that is
hashtag paid is one platform that makes
it simple to find and hire influencers
that match your brand values and budget
you can see the influencers price per
post engagement rate and reach before
launching a campaign now that you have a
few tactics in your back pocket on how
to grow your email list
let's talk about the different types of
emails that you need to send to your
customers
here's a few that you should consider
using to promote your ecommerce brand
one
welcome emails a welcome email is the
first email someone receives when they
join your mailing list
two
bundle emails figuring out what products
work well together and then selling them
as a bundle is always a smart way to
provide convenience to subscribers and
boost average order value
three
thank you emails usually thank you pages
are just dead end landing pages but
there's actually a lot of sales
potential there
the same goes for thank you emails it's
one place you can help a buyer become a
loyal long-term customer instead of just
another one-time purchaser
and number four
abandoned cart emails
try sending an abandoned cart email when
a subscriber doesn't complete checkout
and determine where their issue lies you
could even offer a personalized discount
with your follow-up email which can be a
really great way to help them take that
final step and convert one of the best
ways to use your email list and grow
your digital product sales is by
thoughtfully creating segments within
your list to determine your subscribers
level of interest in the different
products you sell
so let's walk through how to do that so
that you can begin scaling your revenue
in convertkit a really great way to
start segmenting your list is by tagging
them based off of the actions that they
take in the emails you send them so
let's walk through a quick example
i'm going to click on the broadcast tab
which gives me the ability to send any
one-off emails and to see any of my
previous emails i might have sent before
but i already have an example an email
drafted up ready for us to go
let's say you're going to send an email
to your entire list where you are
promoting a couple of free workshops
that you have
one is a social media workshop the other
is an email marketing workshop
what you can do is track your
subscribers interest based off of which
workshop they choose to click and watch
but you have to tag them you have to
trigger for convertkit to tag them based
off of those clicks so what you're going
to do is highlight
go ahead and link in
what the social media workshop link is
and then you're going to go ahead and
check mark tag subscribers who click
this link
from there type in a newly created tag
something like
interested in social media
then click add link
you're going to follow that same process
with the second link
go ahead and link in the email marketing
workshop
check mark tag subscribers who click
this link and then type in
interest in email marketing
add link
what's gonna happen is depending on the
subscribers that click these links
convertkit will tag them based off of
those actions so when you're ready to
send this email click continue
and then from there go ahead and share
that email with all of your subscribers
in order to see the number of people
that clicked on each of those links and
therefore were tagged
head back up here to grow
subscribers
and when you scroll all the way down to
the right
you can see where it says tags
and you'll be able to find the tags that
you've created in here such as the
interest in social media tag that we
created in which the number of people
that clicked and were tagged with such
will be right here
now here's the best part
with that tag you can send specific
targeted emails
only to those that are subscribed to
this tag here
now to do that
you can simply head back over to the
broadcast tab
create a new email
let's say this is a sales email for a
social media mastery class
once you create the content for that
email and you're ready to send it
this time you wouldn't send it to all of
your subscribers but instead
you would send it to those that are
specifically subscribed to the tag
interested in social media
and the reason why is because you
tracked their interest
you know that they're interested in
social media related topics which means
that they're more likely to purchase
your social media mastery class and it's
as simple as that
and by the way if you're looking for a
way to easily sell something like a
social media mastery class
go ahead and explore what's called
convertkit commerce by heading up to the
earn tab
when you head to earn and you click on
products you'll be able to create easy
simplified product pages to sell your
products and services and bring your
customers through a smooth payment
processing system just like how you see
here
when customers get this link to the page
and click get it now they're redirected
to purchase it's as easy as that
with convertkit you can start selling
your products to those tagged email
subscribers with just a few clicks
so get set up with convertkit commerce
today by heading to the link in the
description down below and watch the
sales roll on in thanks for watching and
keep creating