welcome back to the second part of the
series and that's
how to promote your book your
self-published book to get as many
sales as possible so if you haven't seen
my first video go check it out right
here and that's how to
self-publish your own book for the first
time and i go into
every step of the way so you can start
today
making passive income or to become an
author if that is what you'd like to do
so with no further ado let's get into
the video
[Music]
hello my name is catfio if you're new
around here feel free to subscribe we
talk
about ways to make passive income like
in this video
side hustles work at home jobs and
everything else in between between
finances budgeting and saving money so
today though we are getting into
how to promote your book so you already
have your self-published book
or you have a couple of books in the
queue in the line
in a series or something and now you
want to promote it to actually
get viewers to get your book to read it
so i'm mostly going to be talking about
a children's book today because that's
what i have experience with
but you can use any of these tips to use
for any book
a normal book for adults a chapter book
or any other book in between
the first easy way is to tell your
friends and family
a lot of people just don't do this they
don't let people know that they are an
author that they wrote a book they
started this new adventure
so if people know that you do it
then they'll probably support you my
grandma was one of the first people that
bought one of my books
and so was my parents so just telling
your family that you are
doing a book or you wrote a book and
you're self-published you'll be
surprised how many of them actually
support you
the second way to promote your book is
in facebook groups
in groups that are in your niche so i'm
going to use an example of a vegan group
because my
children's book is kind of has vegan
undertones
but essentially i was in a bunch of
vegan groups and you don't want to spam
these people you want to be
relevant and useful and helpful so
essentially
there was a couple of people on there
that was asking about vegan children's
books they already have all of the
normal ones
and they're just looking for some more
if they anybody knows anybody
so what i did was i commented in the
comments and just said
i have a vegan children's book it's on
amazon here it is if you want to check
it out
if you like it feel free to leave a
review and let me know your feedback
and i actually did get a few sales out
of that and then anybody else that is
looking for vegan books and they search
the group they'll be able to find
my book in that group so this is
something you can do depending on
your niche so if you're in a self-help
niche or you're in
a children's book niche you want to be
in groups that are
similar to this and then when relevant
things come up
to insert your comment about your book
online
the third way is by advertising paid
advertising like ads on facebook and
instagram and then also
adwords so this is the most sales i've
gotten from people that i didn't
directly find
or friends and family or people that i
knew so this is huge if you are going to
branch out to outside of people that you
know and if you have some money to put
into this
you probably will get it back as long as
the marketing is well
so if you're not a marketing major like
i am myself
then you might want to outsource this to
somebody who actually knows what you're
doing because facebook ads can get a
little complicated if you don't know
what you're doing and you could lose
more money than you're actually going to
get back
but if you're interested in doing ads on
facebook and instagram
you can surround your ads around
different events in different holidays
so black friday cyber monday christmas
thanksgiving are all really great times
to advertise a book
and if you have a children's book a
really great time is at the end of the
school year
when kids have all summer and parents
want them to be reading
and then also at the beginning of the
school year when parents also want their
kids to be reading again
you can also do summer sales or just
discounts giveaways sales like that
where you need ads and then you'll be
surprised how many sales you make with
facebook ads and instagram ads
so the next way you can promote is by
printing
your books and to bring them to expos
and things like that so if you've ever
been to a fair and expo there's always
authors with their books
so this is something you can do so once
you print off like a thousand books or
which is a lot it's a pretty big
investment there but you can start
contacting expos to
set up a booth and to sell your books i
personally would not do this unless you
have at least three books so you have a
few different options
because if you only have one book and
they don't want to buy that book you're
kind of screwed
but if you have three books then you
have some options you can sell package
deals
they can get the whole series so there's
a lot more benefit and a lot more
options for you if you have a series my
fifth way is to contact
other authors to do a package deal with
them
so there are tons and tons and tons of
authors in your city
that are doing readings that are doing
events and things like that so contact
them if they're in the same niche as you
you can say
okay you have one book in the same niche
as me i have one book
let's put the books together and have a
package deal so what you would do
is if they have an expo or they're at a
fair or something
and they can buy one book for let's say
10 or they can buy two of the books
together
for 15. you can do package deals like
that so you guys are
both benefiting off of each other and
since they're in the same niche
there is a lot of benefit for your
readers this is also a really great way
to get to know other authors in the area
so if there's any other events you can
team up with many different authors
all across your city or your state and
really take advantage of each other
all right my sixth way is to have a
reading at a library
all you have to do is contact your local
library it is free
to set up a reading and then you just
advertise in your community
on the bulletin board in a church that
you're having a reading
so once all these kids come and have a
reading set up a little booth where
people can buy the book
and then people will buy your book you
can also set up
a signing a book signing i personally
wouldn't do a book sighting for a
children's book unless it's
a book reading as well because let's be
real nobody knows who you are
you should join the two together to see
the most success as possible
my seventh way is free book promotion
websites
there are free promotion websites for
each niche that you're
in so once again i'm going off of a
children's book i contacted all the free
promotion children's books
websites and they have a database of
people that are interested in that niche
so they send out to parents all the
books that are the new books in the area
so that's something free promotion for
you if somebody likes it
i personally didn't really see any sales
from this but
you might have some luck depending on
your niche my eighth way
and my favorite way is influencer
marketing
other than facebook ads this hands down
is the best way that i saw
my return on my investment was
influencer marketing so essentially what
i did was i contacted
children's book review instagram
accounts and i said hey
if i send you a free book can you just
take a look at it and review it and see
if you like it
so a lot of them what they did is they
took pictures they put a review on it
and i
actually did get sales from their
audience because of this review
so some of them are gonna want some
money for the review and some of them
just have kids and they just
want free books they're just doing it
for fun so it just depends on you
your budget and how much you want to
spend but there are a lot of people on
there
that just want a free book they'll do it
for free in a review
and you might get sales and you might
not but
you're not out much my ninth way is to
do a giveaway so if you have an audience
like if you have a youtube channel or
you have a blog or you have a facebook
page where people follow you
you can do a giveaway so i did a
giveaway when i
had about 12 000 subscribers and as you
know my channel is about financial
education so i think
only two people signed up so i ended up
just canceling it because
it was like my grandma and then one of
my friends so i was like okay this is
gonna seem rigged if i pick one of you
guys so i just canceled it
however maybe i will do this again now
that i have a hundred thousand
subscribers
i can't believe it but if you have an
audience then you can do a giveaway
to see if anybody's interested in it so
obviously you're gonna send
the winner the book but all the losers
they might still be interested
in buying the book because they really
did want the book right that's why they
entered the competition they wanted the
book
so this is a way you can get sales if
they did not win they might actually buy
the book
my tenth way is to make a book trailer
especially if you have a children's book
you want to
show what's happening in the book you
want to make excitement for the book
so i have a book trailer here you can
check it out here the full version but i
am gonna
show you guys right now the book trailer
just the raw without the
the sound but if you create a book
trailer you can really
excite a lot of people and hype them up
about what they might
expect in your book this is something
you're gonna have to pay to do unless
you are a video editor and know how to
do animation
if you do need an animated book trailer
feel free to reach out to me i
do video animations and i can help you
do your book trailer
my 11th way to promote your book is to
ask people for reviews
so what you can do before your book is
actually printed or anything like that
you can reach out to people by email and
just say
i would love to send you a digital copy
which is free by the way
for a review that i can put on my
website so you send them the book
and they review it they send you back
review and you can use that review now
on your website
if they left you a positive review now
you can email them back thanking them
for their review and then asking them to
share with their friends and family
the book i actually had two of my
reviewers order a copy just because they
liked the book that much and they wanted
to have a physical copy for their kids
once again you can also ask friends and
family to leave your review
going off of asking for reviews if your
friends and family
buy a book from you and they haven't
left you a review on amazon
encourage them to leave your review on
amazon because that's going to help the
amazon algorithm
to show your book even more my 12th way
to promote your book
is through social media so if you don't
already you're going to want to create a
special
website for this book or a blog page
or an instagram page or a facebook page
so you can bring people
back to this page if they have any
questions or just excitement
essentially you would just want to have
the name of the book and the author
in as many platforms as possible so if
somebody googles the name
a facebook page comes up an instagram
page comes up your amazon account comes
up
all these different pages to make you
look even more legit as a self-published
author
because you are legit my 13th way to
promote is
guest blog posting so essentially what
you can do you
stick with your niche so in my case a
children's book i contacted other
blogs that had children's books and they
reviewed children's book and said hey
would you like to review my book
would you like to have a review exchange
i'll review your book
and put it on my blog and you review my
book and put on your blog
so their audience take a look at your
book and
my audience is taking a look at their
book if you don't have an audience then
just send them a free copy of your book
and ask them if they would like to
review it you can contact many different
blogs
and just get your name out there get the
book out there and see if they're
interested
after that you can promote directly on
amazon itself if you're going to be
selling on amazon you can sell directly
on amazon to promote your book
so you know when you're searching for
amazon when you're searching something
it comes there's some at the top that
come first and says ad or promotion
something like that
so you can do the same thing and it's
really not that expensive and i have
gotten sales from that as well
the great thing about this is you only
get charged if someone actually clicks
it so if nobody's clicking it you're not
going to get charged for that promotion
so yeah that's my 14th and last way to
promote
your book for sales today feel free
to like comment and subscribe i hope you
enjoyed this video and found some value
out of it
and now you're on your way to promote
your self-published book
if you have any other questions feel
free to let me know down in the comments
and i would be more than happy to make a
video about it
i will see you guys in the next video
bye-bye
there are no um
um you can't you can what sorry
you should conjoin and join conjoin is
that a word you should join
hey i would love to send you a digital
copy copy
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