a couple months ago I made a video about
how to earn passive income by
self-publishing low content books on
Amazon KDP and it seems like most of you
guys loved it and there's so many
amazing comments below that video but
there were a couple people in the
comment section who cried foul and
informed us that Amazon is oversaturated
and that it is way too late to make any
sort of real money on Amazon by selling
these low content books and of course to
a certain extent they're right Amazon is
pretty saturated there are millions and
millions of products on the site and
there are thousands and thousands of low
content books and if you try to publish
your low content books then you'll be
competing against those however I have
to say that when I look at these
different low content book categories on
Amazon I'm actually surprised at how
poorly done most of the listings are
even the listings that are ranking
pretty well and what that tells me is
that there's a huge opportunity here to
be just a little bit more strategic and
try just a little bit harder and get
your books to rank well for the relevant
keywords and start making some real
passive income so in this video I'm
going to be covering five of my top
strategies for marketing your KDP
self-published books on Amazon okay so
the first thing I'm going to do is log
into my book bolt account by the way if
you don't have a book bolt account it is
really easy to sign up it's only about
ten dollars a month and it gives you all
the tools you need to research to find
the right categories to rank your low
content books in and also tools to
actually create the low content books
really easily anyway so I'm going to
click on cloud and this is going to take
me into this part of the tool so this is
just a Search tool that's going to show
us the highest ranking books in certain
categories so I'm going to leave it at
the top 100 I'm going to look at this
Sketchbook category top 500 000 best
sellers and leave the price range open
and we're just going to do this search
here so now if we scroll down we can see
that these are the top books in the
Sketchbook category now what a lot of
people do is they think okay these are
the top books in the Sketchbook category
that's big popular category so what I
will do is I will try to copy these
designs maybe try to improve them
slightly and try to rank against them
this is not the strategy we want to go
for it is very difficult to compete in
these very broad niches you're going to
see a lot more success a lot more
quickly if you instead Target a niche
category on Amazon now I think that one
of the best ways to choose a niche for
yourself is to start easy start with
something that you already know about so
think about a low content book that you
might be interested in yourself like a
notebook for a certain hobby that you
have for example so one thing that is
sort of a hobby of mine is house plants
so I could create a house plant care
journal for example let's see how many
of those are on Amazon now you might be
thinking well not that many people are
looking for this yes obviously not as
many people are looking for a house
plant care Journal as there are people
looking for just a general Sketchbook or
Journal but we'll be able to rank a lot
more easily for this term there will be
a lot less competition if you make a
good one of this niched book then you
will be able to actually start creating
sales a lot more quickly so as you can
see here the designs are not exactly
Stellar the top listings do not have
very many reviews and even the reviews
that they have often are not very good
and so there's a lot of room here for
you to Edge in and to rank highly for
this term I see one houseplant journal
and catalog book that has a decent
number of good reviews but for the most
part Amazon is resorting to showing us
other books about caring for houseplants
so that's the first strategy is go more
Niche the as some people say the riches
are in the niches I can't say the riches
are in the niches though that just
doesn't work okay so let's move on to
the second strategy which is a pricing
strategy so we're gonna go in here
to Amazon KDP I'm going to sign into my
KDP account and we are going to look at
the pricing for one of these books so
I'm going to continue the setup to this
because what we want to do is we want to
say what is the lowest possible price we
could sell the book for because if you
start outselling your book for the
lowest price then you can beat out the
competition on price like people will
choose your book because it is cheaper
and then once your book rises in the
ranks and is actually ranking well on
Amazon and you have gotten enough
reviews then you can slowly increase the
price of your book and that is a great
way to actually start making money with
your book so first of all I'm here in
the paperback content section and if you
scroll down to the very bottom of this
it shows what your printing cost is so
this is how much you could actually
order copies for but we're gonna move
along even further because you have to
sell the book for a little bit more than
the printing cost because Amazon doesn't
want to just do this for free they want
to actually make a little bit of a
profit themselves so in this paperback
writes and pricing tab if you scroll
down here to the pricing royalty and
distribution section then it shows here
minimum is
358. so that's the lowest amount that
Amazon will publish and sell your book
for uh and if you do the 358 price then
you don't make anything but honestly
it's the best long-term strategy to just
kind of delay that gratification a
little bit don't try to make two dollars
per book right now just settle for
making zero dollars for a book for the
first couple months because then you can
increase it and that's when you'll
really start raking in the profits now
if you shop on Amazon at all which I'm
guessing you do then you probably
realize how important the reviews are
but a lot of self-published authors and
low content self-publish creators seem
to miss this and they just publish lots
of low content books or even write lots
of books and they don't really put in
the effort required to get the reviews
and then they just wonder why their
books aren't don't let that be you okay
we need to focus on the reviews more
than focus on just creating great books
or just creating lots of books of course
it starts with creating a good book but
once you publish that good book don't
just move on to the next one work on
getting some reviews for it so for
example if I search for graphic design
notebook this sponsored product here
okay they are paying for ads it doesn't
have a single review so they are wasting
their money they could be so much more
successful If instead they first focused
on getting a few reviews and then they
paid for those ads next one here graphic
design layouts for logo creators it's
ranking pretty highly but it has very
few reviews they could be making a lot
more sales if they had more reviews and
a lot of these notebooks that are
popping up for this relatively popular
keyword don't have very many reviews so
how can you get the reviews well first
of all it's against Amazon's terms of
service to pay for reviews so you don't
want to do that but it is totally Amazon
legal to ask people to buy your product
and leave a review you and so you want
to focus on that type of strategy you
can start by making your product very
affordable like that 358 price I was
just talking about and then asking your
friends and family if they would be
willing to buy the book and leave a
review to help you out you also can join
Facebook groups for Amazon sellers and
trade product reviews with them so you
agree to buy another seller's product
and leave a review if they do the same
for you so all you need to do is go to
facebook.com and then search for Amazon
Seller and click on groups and you'll
find a whole bunch of these groups
Amazon Seller performance Amazon sellers
Amazon Seller Secrets Amazon sellers and
FBA groups the list goes on and on I
would recommend joining one of these
smaller but still active ones so you can
see here this one is 47 000 members you
still could find success there six posts
a day but you want to look for one that
has fewer members but still is quite
active which you can tell by that number
of posts per day that's generally how
you will be able to connect with people
the best marketing strategy number four
is to advertise your book on Amazon now
I wouldn't recommend doing this if you
haven't already on the previous things
especially working on getting some
reviews but once you have some reviews
these can be dollars really well spent
because you don't necessarily have to
keep advertising your book forever to
keep making those sales advertising even
for just a couple of months can help you
to rise in the ranking can help you to
get more reviews and can cause your book
to start selling a whole lot more and
it's actually really easy to do all you
need to do is go to the KDP website and
when you're on the bookshelf tab you
scroll down to the book you want to
advertise and then you hover over these
three dots and you click on promote and
advertise
um and when I've done this before I did
it with absolutely no even tutorial or
anything like that it really just walks
you right through the process and guides
you to create an ad that can start
running immediately and the last
strategy won't immediately get you more
sales but but it will do a lot for your
long-term sales so this is my book here
that I sell on Amazon and I've been
selling it for a few years but Rylan it
first came out I did something not very
well but I did it and it had a huge
impact so what I did was I included in
the book itself here's the book um I
included a page that just says that they
can get some free resources if they go
to my website so as you can see here on
this page I tell them to go to my
website so that they can get some free
resources and in the ebook version of
the book it is actually on one of the
very first Pages because since they'll
be on a device already I wanted them to
be able to click the link and go to my
website and in just the first week or
two after launching my book I had 800
people join my email list just from that
now what's really good about this is
that if someone buys your product on
Amazon you can't follow up with them to
sell them your future products but if
they go to your website and give you
their email address then you can so then
in the future when you're having a sale
you can send them an email and let them
know and that can really help to boost
your future sales this is also a great
way to ask people to leave you reviews
that brings us to the end of today's
video thanks so much for joining me I
hope that you found these marketing tips
helpful and that they help you to sell
more of your low content books on Amazon
and KDP if you want to see more videos
about low content books Amazon KDP and
marketing on Amazon then leave me a
comment below to let me know and also
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for now thank you again so much for
joining me for this video I hope you
have an amazing week my name is Gillian
Perkins and I'll see you again next time