most security guard company owners that
I talk to especially newer companies
don't realize how important sales are to
their company's success in fact I would
even argue that sells is more important
than the actual services that you're
selling and we can debate that in the
comments section below but for now let's
talk about my three essential tips for
selling security guard services welcome
to another three minute Thursday 3
minute Thursday's is my web series where
I provide security guard companies with
the tips and tricks that I've learned
over 15 years of being in the security
guard industry much of which I spent in
the trenches doing everything from
putting together multi-million dollar
proposals to filling open shifts to now
creating affordable and easy-to-use
software that helps security guard
companies better manage the operations
better service their current clients and
win new business but today I'll be
giving you three essential tips for
selling security guard services so let's
start the timer
it astonishes me that most people don't
realize how important selling is unless
their paycheck depends on it a lot of
times people believe that selling is
this evil thing that only bad people do
when that is the furthest thing from the
truth and because of that negative
connotation a lot of company owners
refuse to really embrace and excel at
their role as their company's chief
sales officer and we'll talk about how
to get past that mindset on another
three minute Thursday for now let's get
to the three tips number one remember
that first and foremost you aren't
selling a service you are selling
yourself if your prospect doesn't like
you they aren't going to buy from you so
make sure you present well the open warm
honest and friendly so whether you're in
your company's uniform or in your best
Ralph Lauren suit make sure that your
presentation is flawless
number two stop talking and listen more
bad salespeople go into a room and talk
about how great their service is but
good salespeople listen to what the
prospect is saying pay attention to
those clients needs and then present
according to those needs for instance if
your prospect has a problem with past
officers not doing controls you have to
give them the time to talk and express
that pain point and then you can relate
how you solve that problem don't forget
to listen number three understand that
the work that you are doing right now
pays off and six to 18 months I talk to
a lot of company owners who get
frustrated because their sales efforts
aren't paying off right now immediately
and unless you're dealing with
construction companies who constantly
have new projects you're going to be
dealing with a prospect who has a 1 to 3
year contract that they aren't going to
look to cancel until it is and I know
many people think oh I'm going to
convince them to cancel that contract
that might be possible but the truth is
it isn't probable so you have to be
patient your work will pay off so those
are my tips for this week I hope you
enjoyed the video and if you did like it
please click the like button below and
if you haven't already done so please
subscribe because you would be helping
me out a lot thanks everybody see you
next week and stay safe
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