right now one of the places we know
there's a lot of opportunity available
it's Facebook marketplace so this is
going to be the ultimate guide to
selling on Facebook marketplace so this
compilation of techniques came directly
from the stud stack all these techniques
come from real sales real people and
real products if you don't know the stud
stack is our private Facebook group
where it's other maker business owners
so if you sell the work that you create
this is the place for you we can
collaborate ask questions get ideas it's
you know healthy competition among peers
so if you're interested jump in there
the guys and girls in the stud stack
just wanted to give this video to you
guys just to show the power of the group
so you can enjoy the fruits of other's
labor by learning some of these lessons
the easy way so let's get started all
right so tip number one is to price high
and this tip comes directly from you
guys I can't tell you how many DMS and
messages and emails and comments we get
from people saying that's great but
nobody in my area would pay X amount of
dollars for this project that I built
really nobody not one soul there is not
a single human being in your general
area that would pay that price we find
that a little hard to believe so we go
into this tip saying price high on
Facebook marketplace what you are
building is a premium product it's
completely customized and handmade by
you even if you're more of a beginner
woodworkers still it's higher quality
than the majority of other things you're
gonna get from stores so you should be
paying a price that matches the realm of
quality that you're building it and I
know you love it and I know it's fun
because we love it and it's fun for us
but joy is not a form of payment when
you inevitably get burnt out after
making a hundred and fifty cornhole
boards you need to be making money
lose your mind so price high find the
customers that are willing to pay your
price because they are out there and
don't waste your time on people who are
simply trying to nickel and dime you
alright this next tip comes from our
buddy Christian and a stud stack he
makes very nice detailed posts on
Facebook marketplace
he puts the size the shape the color the
stain choices everything that you need
in order to order the piece so
theoretically when someone is scrolling
through Facebook and they come across
his ad they don't need any more
information they know exactly the size
exactly what it's going to look like and
they can just reach out and order from
him because the people on Facebook
marketplace in the experience of our
group they're looking for an easy buy
they don't want to have to make a bunch
of decisions and figure a whole bunch of
stuff out and message ten times back and
forth they just want to order the
project if they like it the longer that
they take to order the greater chance
that they're gonna abandon the cart and
not make a full purchase so you want to
give them every piece of information
that they need to make a decision that
way when they reach out to you you're
ready to seal the deal alright technique
number three it's something not to do
and will tell you what to do after we
tell you what not to do so the guys on
the studs to EXCI this one all the time
they'll see people post random pictures
of some stuff that they build generally
and then they'll put like a one dollar
price tag on it and say contact me like
a contact me to see what you want to buy
we can negotiate price and that just
leaves way too much open for negotiation
alright so this is a bad idea for a
couple of reasons one if they just see
your whole portfolio people have a
really hard time seeing what you've
built and then transforming that in
their own heads to what they want built
from themselves I know it seems really
weird but that's just our experience
customers have a hard time connecting
the dots to what they're seeing what
they want what you do and all that
faster
so the second
that it's not good to just post random
pictures of the dollar on there is
because you're gonna get a lot of people
who can't afford your work and they have
no idea what it's priced because all you
put on there is one dollar and contact
me and what that's gonna do to you is
you're gonna get all these messages
you're gonna end up getting a lot of
rejection you're gonna pitch them your
price and a lot of people are just gonna
say no and that's gonna make you think
that maybe you are pricing it too high
when in all reality you're not you're
just attracting the wrong type of
customers because you don't have it
clearly organized and laid out posts so
it's much easier if you just post
pictures of what you sell all right
number four on that note take really
good pictures of your furniture stage in
the house we've seen people go from no
sales on Facebook Marketplace to more
work than they can handle in the stud
stack simply because they changed this
one thing about their posts customers
have a really difficult time visualizing
furniture from a garage in their own
home I mean take a look at any furniture
website it's all staged it's in a home
it's in a room and it's not on the
production facility it's not on the
truck being delivered it's in the room
set up furnished displayed ready to go
so take your tables take your stools
take your chairs put them in your house
in a nice well-lit area and take a great
photo of that item and I promise you you
will get way more responses on Facebook
marketplace so you don't need a big
fancy camera honestly your cell phone is
more than enough just make sure you get
enough light in the lens because that's
the limiting factor for your cell phone
pictures that you need to be next to a
sunny window or a couple different lamps
just trying to get as much light as you
can on the subject before you take the
picture all right so the fifth technique
is using video to communicate I know
that sounds crazy but our buddy in the
stats at Austin basically pioneered this
one and we thought it was such a cool
idea
so what he'll do when he gets a message
from somebody interested in one of his
pieces is he doesn't just type a message
back to him he pulls out the video
his phone pulled stuff and says hey
awesome to see that you're interested in
one of our kitchen tables my name is
Jenny and I'll be the one building it we
do have an opening on the schedule so if
you can get me a date and a time and a
phone number I'd love to sit down and
talk over your table and after that we
can get a deposit and start building
thanks that video response alone is
gonna set you apart from every other
woodworker on Facebook marketplace
because it shows that you're a real
person rather than a faceless business
and people are just so not used to
seeing that it's gonna be super
refreshing to your potential clients so
instead of hiding behind little message
bubbles you can just get right there in
person and close the sale 6 foot by 3
foot kitchen table for $2,000 is this
item still available yes okay great what
are the dimensions six foot by three
foot okay is $2,000 your best price
because I found one at Walmart for $1000
yes $2,000 is my best price can you make
this out of endangered Brazilian walnut
sure for a slight price increase we
could make it out of that wood if you'd
like
okay great can you then paint it black
that's it is this item still available
[Music]
what are we not number six six number
six we've talked about this before on
the channel it is meeting and delivering
in a public place
this is not only for your safety but it
makes the customer feel better instead
of showing up at your house at some
random persons garage you can meet in a
neutral area we like to use Home Depot
parking lot
we've also delivered batches of items in
a parking lot of a local restaurant we
just pulled a trailer up and unloaded
all the tables as people showed up to
pick them up it was super cool people
made friends with everybody else that
was buying tables is a neat experience
for the customers but yeah just meeting
and delivering in a local like neutral
place really makes your customers feel
good it's just it's it's nice it's it's
low threat because we'd hate to hear
that somebody you know sold something on
Facebook marketplace and then got robbed
or never got paid and it was just in a
random driveway or they delivered it to
a home and it was just a sketchy
situation so just deliver in a public
setting and you should be good to go
alright so technique number seven the
guys and gals on the stud stack love
this one and that is to only take
payment in forms of cash or electronic
payment so zel PayPal stripe stuff like
that one it's safe for you because it's
a very direct form of payment once you
haven't you have it you are waiting on
nothing because you'd hate to see
people's checks bounce and you don't get
the payment and it's late also it's more
secure for the client people know if
they pay in cash they have an exact
amount I went from them directly to you
if you use electronic payment people can
track it on their end and your end you
can even have people swipe a credit card
right then and there people love paying
with credit cards they're comfortable
with it we do it all the time stick with
cash or electronic payment when you do
exchanges over Facebook marketplace oh
hey I didn't see you there
I know it was dumb all right number
eight Oh me on eight
yeah okay number eight what was it again
keep information ready to copy oh so I
know this contradicts what I said before
but if customers even though you give
them all the information in the post
they're not gonna read it have a
note-taking app or something on your
phone ready to go with common answers to
frequently asked questions so what is
the size what color stain what is it
made of even if that stuff is in your
description which it should be a lot of
customers are just not gonna read it
there's a large percentage of the
population that likes bothering other
people for information instead of
consuming it on their own so don't be
surprised when somebody skips right past
your item description and bothers you
about questions that are in the
description I have put dimensions first
line in the post in big letters and get
a message saying what are the dimensions
that is all back so that's gonna lead
into our next one but just don't get too
upset about it just be prepared just be
that nice approachable salesperson and
things will smooth over just fine
[Music]
alright this next one kind of hits home
because we know the human species is all
kinds of frustrating especially the ones
on the internet people on the internet
are the most frustrating form of human
beings align us if they're not that bad
they're pretty great
sometime right really a lot of more
pretty great um this technique is number
nine yeah number nine and that is don't
lose your cool you know be fast to
respond don't leave people hanging be
polite they chose to come to you because
you're the expert and you know how to
build what they want they have no clue
what they're doing so they don't know
woodworking they don't know furniture
they know nothing like even the most
simple basic things that you think a
customer should understand
they just don't and it's not any
anything bad on them so don't be
frustrated it's just they're not in this
world which is why they're hiring you
and paying a premium for it there are
tons of things that I have to buy from
other people because I don't know how to
do it I can woodwork but I don't know
how to wire my own electricity in my
house like we're not experts on
everything so don't educate just try to
sell
polite and calm cool can I get some of
that no you're not alright in our tenth
and final technique is if somebody
messages you about a product assume the
sale assume that they are going to buy
it
again what our buddy Austin in the stud
sac does a lot of times that makes it
easier and you're kind of helping your
own self close you're assuming hey you
message me you saw the dimensions you
saw the pictures this means you want to
buy and if that person was kind of on
the fence if you use language in verbage
that sounds like that sale is done and
they're buying that kind of sways them
to make up their mind a little bit say
okay cool the sale is gonna go through I
do want this okay so what we mean by
this exactly is you know when you go
with clothes shopping and you take your
pile of clothes and you dump it on the
counter the the clerk she doesn't sit
there and ask before she scans she
doesn't say hey are you sure you want
this shirt we haven't three other color
you sure it's the right size is this
exactly what you want so don't pepper
your customers with questions just scan
the barcode throw at the bag and get
them to check out as fast as possible so
when they reach out and say hey I want
to buy a kitchen table great we got an
opening in the schedule let's schedule a
phone call and I'll start building
tomorrow like assume that they are ready
to checkout because at some level they
reach out to you yeah they could have
just scrolled right behind Facebook at
some level they're ready to purchase
from you you just need to hold their
hand and walk them to the checkout
counter yeah of all people you don't
need to be the one that's slowing down
the sale in any way and we woodworkers
we get in our own way all the time to
science fight Donnie Donnie Elvis says
this he went into a whole spiel at work
magic on it's like work woodworkers get
in their own way all the time and it's
by doing things like this where you just
you just try to be nice you're not
trying to be pushy but it really hurts
you in the long run
like nothing be mean that's why we had
to number eight nine that's why we had
the previous technique
not losing your cool that one it's it
shake
almost almost
nope there you go good boy so this is
Bruce
but this tip also comes from our friend
Bruce in the stead state yes it does
Bruce a Ulrich Bruce's bonus tip is
collect contact information from your
customers so that you can sell to them
again yes get a phone number get an
email get some sort of contact
information that way you can reach out
to your customer in the future and you
don't have to wait on them to come back
to you through Facebook marketplace you
can call them up and say hey you know
you bought a kitchen table from us
that's great now we're selling coffee
tables do you want a matching coffee
table cuz why stop at just one sale with
one customer when you don't have to
because it's way easier to sell to a
previous customer than it is to find a
new one it is ten times more expensive
to sign a new customer okay yes it was a
trick question
yep so when you get a good one grab a
phone number and hang on to it right
Bruce he said yeah alright so like we
said all this advice came from the stud
stack directly they just wanted to share
this with you give you a taste of what
it's like in there
yeah these are all tips that got shared
back and forth all we did was make one
post it's just a really great place to
share your struggles share your wins in
a community that knows exactly what
you're talking about I mean we've got a
web designer in there oh well just quit
talking about it they wanted to talk for
themselves so we're gonna roll some
footage of them do you Mike I'm trying
to record a video here my ear itches so
hey guys my name is Jared I have a small
little woodworking furniture business
down in southern Utah and I'm a member
of the stud stack I highly encourage you
to join the stud stack if you're
thinking about it like a bullet pull the
trigger do all those things get get in
the group and why I can say that so
energetically is I've been part of the
group for about a month now and it's
been a great experience
we've had so many people just willing to
help you put up a comment to question
anything you might need help with and
you get responses throughout the entire
day for the next week however long
people are just so willing to share and
give and to to make you feel like you're
part of a little community a group
that's willing to invest in you and
invest in your success hey guys RJ from
makers workout here in Oklahoma and even
though I've run a successful business
for myself for a number of years there's
something to be said for being
surrounded with a group of people who
are trying to accomplish exactly what
you're doing and let me tell you the
stud stat gave me that and so so much
more one of the things that I was really
impressed with when I got into the stud
stack was the wide range of people in
different places of their business I
didn't jump into a group where everybody
was making six figures and stuff like
that
I joined a group that had people who
were just like me who were looking how
do I take this hobby of mine or how do I
take this business of mine and really
elevate it the stud sacks has been
fantastic when it comes to feedback
whether it's pricing or just tools or
what's the best way to do this how do I
talk to customers it's really been
fantastic to be able to post something
in the group and get truly beneficial
responses responses that people have
thought through from experience instead
of just you know whatever is flying off
the top of their head so I would highly
recommend that you check out the Sun
stack you literally have nothing to lose
and everything to gain hop on in say
hello we'd be happy to have you guys
hey fellow makers I'm John and I am a
recent member of the stud stack and I've
been a part of a couple other
woodworking groups and I haven't really
used them a whole lot but I saw more
value in the stud stack because it's the
stud stack is full of other makers who
are business minded and and you have
access to their maker Minds the business
aspects Jenny and Davis are always
posting videos that get you thinking
like what tactics are you using to
create business what mindsets are you
maintaining that helps you to be a
success not being a part of it is a big
detriment to having a woodworking
business definitely jump on it's worth
the subscription I was in another group
that was a little bit cheaper every
month to be in but I really didn't find
value in it because it was simply skill
building and I'm not working on that
right now I am working on building a
business and that's one of the reasons
why I decided to join the stud stack
like you should so come on board and
join us and give and it shall be given
to you you join the stud stack it's it's
that simple Jenny and Davis are great
hosts they they encourage a kind
respectful environment people are I just
what make this group so special I think
actually being on their Facebook group
has
a couple sales for me those are gonna be
some cutting boards I'm finishing up
today and getting out to actually some
military people I think that's all I
have to say just stud stack is great
it's worth it you you will get
everything you put into it
back tenfold seriously just come hang
out with us cool people would work in
weird I was thinking about it do it
you're not thinking about it do it okay
join the stud stack and I hope to meet
you guys soon and hope to get to know
you
look