The Seafood Business

she questioned so I mean jumping into

the seafood industry was definitely

difficult because number one people are

very sensitive about the seafood they


number two there's some really big

players in the market and number three

it's hard to convince people to eat

different types of sea and that's part

of our mission so what we did was our

business model is we actually buy direct

from the source or as close to the

source as possible cutting out the

middleman so we can provide fine-dining

quality seafood at the cost and

convenience of faster food so for

example like I buy all my lobster from

the processor or the fisherman on the

East Coast we buy it like 15,000 pounds

at a time we get it either blasts frozen

or a process and we sell it out so we're

a wholesaler as well we have a wholesale

company connected to it so that was kind

of our little selling proposition to

local things that we're doing here at

slat fish we try and get as many

vegetables as possible from the students

at the Huntington Beach high school they

actually grow a lot of those vegetables

for us and as part of that program we

actually introduced an integrated it's

called integrated aquaponics

multi-trophic aquaculture so as part of

that it's called integrated

multi-trophic aquaculture and it's what

you actually are doing is you're growing

and raising fish in a farm environment

and the effluent from the fish or the

poop to be simple is actually then

transferring up into the raised

vegetable beds

so that's fertilizer so it's fertilizing

the vegetables and then you can take the

vegetable scraps or and it actually

comes back and it feeds the tilapia so

it's a closed loop system reason why

that's important is because a lot of

land-based fish farming the effluent are

the the outflow can potentially pollute

the surrounding

environment so closed-loop systems are

really the system of the future they're

incredibly efficient you can remove some

of the fishing pressure from wild stocks

by fortifying it with farm seafood done

the right way you know I would say one

other thing I want to make note of is

fast food right that's really hot topic

right now what are fast food industry is

doing everything's cheaper cheaper

cheaper lower quality lower quality what

we're trying to do is kind of redefine

the fast-food industry by increasing the

quality we're not as margin driven as in

so much as we are driven by other things

like the behavioral aspects of people

even higher quality seafood and/or fast

food for that matter

and cutting some of the out of

their diet and and that's some of our

drivers to kind of a new brush stroke of

faster food well that's the economic

sustainability but the sustainability

aspect you know you say to yourself if

you're a macro economist you're gonna

look at it you're gonna say okay you're

telling me that people should pay more

money for food but then that's less

money in their pocket and then you're

not gonna prime the economy that way but

you're also going to decrease


the overwhelming health care costs that

I think are crippling a lot of you know

kind of the economy as a whole so we can

have better food higher-quality food you

might see decrease in some of those

health care costs as my idealism though

I'm not trying to be a populist