How to sell scentsy successfully
HOW TO SELL SCENTSY ON SOCIAL MEDIA! THE ART OF SELLING WEEK 1!
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hi everyone hope you're all okay um okay
welcome to week one of our training um
our four week program called the art of
selling scentsy so basically we've
broken selling scentsy down into four
weeks four different sections that we're
going to kind of home in on and go into
the nitty-gritty of each
week so obviously got me and lisa
um and the our goal is that we give you
a
much deeper level of understanding and
knowledge about selling scentsy um we're
hoping to really really really give you
some lots of like like truly
understanding um
points and like ways to obviously think
and how to act and implement into your
business about actually selling products
okay because we believe it's a skill
um and we believe that there's obviously
lots and lots of different ways that you
can do it so we're gonna literally like
there's literally thousands
and thousands of ways to sell something
millions probably millions and we we
literally we could never cover them all
in a training program but that really
excites me when i think about because
you've never tried everything um so
there's so many ways
um but selling scentsy is literally the
lifeblood of your business obviously
selling the products it's really really
important that you do to have a
successful business that you do take
time to learn and grow your skills when
it comes to selling selling obviously
you need to be paid 500 prv to be
paid a leadership title if you did want
to grow a team
and also if you teach yourself how to
sell you're then able to teach your team
how to sell and if you can teach your
team how to sell scentsy you're gonna
have a really really successful business
you're gonna have a really successful
team
and it's honestly it really isn't that
difficult you don't need any
qualifications you don't need any that
you don't need to go to any specific
colleges or anything me and lisa are
completely
self-taught i don't think i've other
than books i don't think i paid for
any training when it comes to selling um
obviously we've got when we sign up to
scentsy we get access to our workstation
we had all that training obviously we're
really lucky that um youtube's got a ton
of consultants powering trainings on
there you don't have to pay for anything
you could literally learn the most
amazing skills completely free it's just
your time just your time
um and obviously when it comes to
selling you get to decide how much you
want your business to bring to your life
you get to decide how much you want to
make from your business because you are
that you can decide how much effort you
put in um and how much you want to do to
grow and obviously
you're able to dictate your own paycheck
so if you work harder you get more so i
we feel it's a really really important
part we're just going to go back to
basics
kind of re-educate people on how to
actually sell scentsy
um
okay we've got a few
we decided to pull this training
together because of a few common
struggles that we're hearing over and
over again just a few things when
chatting to people we're hearing a lot
of the same things again so firstly when
we address them please know that you're
not alone you know it is quite a common
struggle and uh working obviously me and
lisa this is both of our full-time jobs
since he's both of our full-time jobs
it's our job to adjust and to learn and
to grow and to help you guys
move through these of these objections
that you might face and these things
that you might feel that you're
struggling with okay
the first one i'm going to kick off with
is obviously the
cost of living obviously we're at a time
at the moment so depending when you're
watching this we're in september 2022
and there's a cost of living crisis
going on people are getting worried
about it people are talking about it
okay
it really really really isn't anything
we can control we cannot
make that not happen we cannot make that
disappear we've got no control over that
and there's always always gonna be
the external factors like the pandemic
the pandemic was an external factor we
have no control over it every single
business
faces
these exact same things these exact same
external factors okay every single
business
with the cost of living crisis obviously
a lot of what we are seeing
is people not putting the effort in
because they're saying that nobody's
interested because i can't afford it oh
um like they're just there's things have
changed so they're not putting the
effort in because it is harder if you
had a brick and mortar shop you wouldn't
simply say you know what i'm just not
going to open the doors today if you had
a shop where you physically held stock
in
um and massive overheads i mean imagine
you had massive overheads paying your
rent paying your staff paying your bills
um you wouldn't just say selling candles
and home fragrance or whatever you
wouldn't just say oh i'm not i'm not
going to open my doors today because
there's a cost to live in crisis you
would find ways to grow you would still
work you'd just work harder you'd work
different and you'd work harder it's
exactly the same for us okay
your business is still a business it
doesn't take that away it doesn't change
anything it doesn't change the fact that
you can be wildly successful that you
can sell products and that people are
buying the products
if they don't buy it from you they'll
buy it from someone else so people are
still buying okay
so please know that yes
there is a cost of living crisis going
on
but please know that also it doesn't
change anything the number one driving
factor of your business and how you
succeed isn't an external factor the
only driving factor to how your business
does is you
absolutely 100 you and the effort that
you're willing to put in
um so today we're going to talk about
social media
completely free tool
like absolutely everybody has access to
it um if you've got a smartphone or a
computer or wi-fi which pretty much
most people have if you're watching this
i presume you have um it is so so so
powerful
so powerful near enough every single
business
uses social media to promote their
products and promote their services and
whatever it is that they do whether it
be restaurants beauty salons takeaways
um obviously products at companies like
us that
offer actual products
every single company i don't think
there's probably any companies i don't i
can't think of a single one that doesn't
use social media to promote their
business okay it's such a powerful tool
so if you don't use it i really really
really do recommend you try
so
there's many many many beautiful
beautiful parts of using social media
but i think the most the main part of it
is obviously the social aspect so you
imagine a um there's we've
where i live we've got a company
um
it's they make cookies they're called
the cookie people they're really big on
social media um but they got big by
having like queues of people out their
door every time they opened that's how
they got really popular like cues of
people that was like and honestly i've
tried the cookies they are lovely
but they they don't like blow me away or
anything they are really tasty and
they're really lovely people as well
which i think helps but you could get
lovely cookies anywhere
but because they were posting like these
cues and queues of people
outside like queuing up for their
cookies it really built their business
into momentum so by using social media
you can bring that into your business
the social part of it and obviously
you're getting other people's
interactions sharing other people's
opinions and you're also able to access
other people's networks which you're not
able to do
at the click of a finger as when in to
face obviously other other than parties
um
so as well as our own personal
advertising we've got obviously other
people's um interactions as well so if
you're not using social media i do
strongly recommend you start and of
course if you're brand new it's going to
take your time to learn and it's going
to take your time watching others to
grow your skills because obviously as
with everything um it does take skill it
does take time to learn so
something um lisa said to me the other
day she said um we were talking about
obviously how you get better at things
and she says oh my god have you ever sat
and looked at your first things that you
created on picmonkey if you don't know
what pink monkey is it's a
um
like a image making tool yeah like an
image making tool you can just make
pictures and like we make flyers and
stuff and honestly when you look at what
we made at the beginning and like you
look at like as time has gone on how our
skills have progressed you can see like
everybody has to start
somewhere and you just need to start you
just need to try we hear so many people
say no i can't take your photos
oh i can't get um i can't make images oh
i can't i can't write great posts just
start and learn
just keep doing it okay
so and obviously if you are like
seriously um
wanting to build your business online
again i do strongly recommend it i'd say
99.9 of my businesses online um i do
take every opportunity that there is
face to face but i am very glued into
the
potential of what's online but if you
are this book is fantastic have you read
it lisa i've got that one i don't think
i've read it all i've read the
leadership one freakishly effective
social media for network marketing by
ray and jessica higdon these guys are
fantastic okay i will say a lot of
social media strategies and things i
don't specifically talk about strategy
but a lot do
tend to go out of date and stuff like
that so there may be some things that
are a little bit out of the day it was a
year or two ago i read it but there was
something in there that i really liked
and i just wanted to um
i just wanted to read in here so it says
how most people use social media
most people in network marketing look at
social media as if it were a dart god
you can just throw things at it and
let's hope that something will hit the
mark and that success will happen i hope
someone will respond and they hope that
someone will buy they hope that their
business will grow but hope is not an
effective marketing strategy i just
thought that was brilliant i think
that's very true and it is something we
see
a lot of we see it a lot people just
throwing down after dark after day after
day i'm just hoping that one of them
will stick
um i wouldn't say i have a particular
strategy but i do have a style i have a
style that i carry myself online
um
i
obviously the way i work
um and it's by being authentic family so
there are two main factors when you're
thinking about social media two things
that you really really need to take into
consideration when you are working your
business on social media and that is one
your audience your audience is
absolutely crucial who are you talking
to
and two your content
so good quality content is something
that i'm finding myself saying a lot at
the moment but it's something that i
know
really helps you stand out as a
consultant really helps you grow your
business by producing good quality
original content and when i say original
i don't mean taken from somebody else
lisa said we were talking earlier about
the copy and pasting thing like i could
you had a
post that you did yesterday and you sold
20 bars of pink haze from it if i'd have
copied and pasted that post i guarantee
you i wouldn't have sold a single bar it
just doesn't work copy and paste it i
mean it might like you said it might
work even better you might even get more
success from it but it you you have your
audience and what lisa creates is for
her audience and what i practice for my
audience so
because we're like both in each other's
customer groups aren't we and we spend a
lot of time like i look at often what
templates in our customer group but i we
might have a completely different age
demographic a different
you know she might have more mouths to
i've got more females it really it's
really got to be linked to who your
audience is and i think it's so
important that i think that's the key
thing knowing your audience it doesn't
matter even you could create the best
content in the world but if it's not
aimed at who you're actually supposed to
be marketing to your actual audience
they won't buy it
it's exactly like you think of tv
adverts they put toys on saturday
morning because they know that kids are
going to be watching tv on a saturday
morning they put like you know men
shaving stuff when the boxing's on but
you've got to know who you're talking to
and
make sure you're tailoring what you say
i mean we are going to give you some
practical tips but you obviously what i
think you need to know is there's not
actually one size that fits all we if we
could give you a formula that would work
please no we would give you it we could
give you
we would we really would if we could
give you an exact strategy that would
work and you can go and do it without
even have to think about what you're
doing we would do it but it just isn't
that simple we cannot give you
an exact formula but what we can do is
try and educate you and try and help you
understand
who by learning who it is you're talking
to and helping you develop your skills
in the content that you are creating
um
so
okay when we talk about content so
audiences obviously who you're talking
to when we talk about content we're
talking about photographs but um we're
talking about videos we're talking about
things that you have are putting on your
social media that the words you've put
with your text and stuff like that
that's your content and then your
audience is the people who are going to
see that um so also you think about the
audiences you have so so when it's
something that i've tapped into quite a
lot recently um you
so we talked about like i think we might
spoke about it a bit recently but i
change
who i how i'm talking depending where
i'm talking so i've got a facebook
personal profile
i when i'm on there i'm talking to my
friends and family obviously there's
some people i don't know on there but in
general i'm talking to people who i'm
friends and family with like we've
clicked the add friend button to eat and
our confirm button so when i'm talking
there i'm a little bit more familiar um
i'm talking about maybe my kids my
personal that's what i'm that's the
content i put out on my personal profile
if i talk about scentsy
i talk about it in the assumption that
they know
i'm a scentsy consultant i mean it says
all over on my profile but i talk about
it as like
i'm not explaining that i am a sense
console
consultant um and the content i put out
there is obviously more it isn't
how to buy or anything like that it's
all very much familiar content and
obviously then i've got my facebook
group and my vip group as people know
them in there is people that have
already purchased sensor from me
um when i started none of them had
purchased sensors from me i started and
we could just add people to groups and
they were in there whether they liked it
or not as long as we were friends with
them it's not that easy anymore sadly um
but they are in my group and they
purchase censors from me other than part
of my group since i started so when i'm
showing them i'm all like i'm basically
talking to people who are just as
excited about scentsy as me they're
already customers they're ready they're
there because they want to know what
products are what new releases are
coming and for me to keep reminding them
what what products we've already got and
then there's my business page on my
business page i don't have that personal
connection with my audience so i'm not
talking to people that i have a personal
connection with i'm talking
the way my the way i deliver my content
online on my business page is i am
talking to people who are interested in
the products and who i can hopefully
engage to then click on the products
have a look and hopefully make a
purchase that's how i'm talking to
people on my business page but you
create the content i create i do
it does completely depend i will not
copy and paste a post
from personal to group from group to
page i will do different posts and i'm
not saying like massive essays or
anything you know they're quite i take a
lot of what i post on my business page
from the pws
um
but that's how i do it um
but as well as that so we've got our
current audience obviously we've got the
people we're already friends with we've
got our the people are already part of
our group and we've also got the people
who already follow our page but also we
want you to really think about creating
content that is going to grow your
audience it's going to get new people
following you
um
it does require effort there is no easy
snap your fingers and that'll work it
does require effort it creates
background work um and if if you take
anything from this training please know
that effort outweighs talent every
single time every single time okay the
effort you put in will outweigh any
level of talent any day
so you may feel obviously that your
current levels of creating photos flyers
etc are not good enough or creating
the written parts of it it really
doesn't need to be complicated but just
like i said me and lisa both started
from not having a clue and we've just
taught ourselves as time have gone on
it's absolutely worth your effort
um
when you're talking to your current
audience it's
that you your role your your intention
is you're trying to keep them engaged
you don't want to lose their interest
like i know you've probably done this as
well so there's been times where i've
kind of dropped my consistency on my
personal profile on my business page and
on my
um
customer group so i've kind of lost
their interest they've disengaged and
you know when you're following something
you can disengage if you're following
something consistently like a you know
like a influencer or somebody who's
really funny online but when you lose
that consistency you do disengage from
them so there is your job is to try and
keep them engaged um and but from time
to time you will lose that and that's
okay it's completely okay um and you've
just gotta then think right i can't just
jump in where i left off and start
posting fragrance if i was 19.50 i need
to re-engage them again my customers are
not interacting my customers are not
buying my customers are just nowhere to
be seen how do i re-engage my customers
again um i think the first thing
tip i'm going to give you is remember
that customers are not consultants
you have to remember these people do not
live breathe and eat scentsy like we do
it's not you cut them they won't be
purple obviously they might love scentsy
but it's not their everything like a lot
of us i do a lot of like market research
where i follow what other network
marketers and i go into their groups
and
um there's a few companies and i'll go
in there and they're talking about
products and they'll give they're
calling it the name that they call it as
consultant you know like if i just say
our whiffs to my customers if they've
never heard of wiffs before or they've
never really fully understood what
whiffs were they'd be like what what the
heck's the whiff like they just wouldn't
know so i see a lot of other companies
talking to their audiences like they
know what these certain products are by
their
sort of slang consultant name i would
yeah
and you've got to remember
like for me to see a picture of like
maybe a picture a photo of a product
and then a
writer where they're calling it that i'd
have to be that photo would have to be
insanely good for me to think well i'm
going to find out about that because
i've got no idea what they're talking
about from the content in the write-up
you'd have to like for us obviously if
you posted a picture of a
um a beautiful bomb like the pumpkin
warmer
and you you called it i don't know the
ball for fairy tale warmer and you
called it something that i don't know
what what a consultant might not know uh
what a customer might not know what it
is
because the consultant obviously the
customer may see the photo of it and
think i'd really like to know what that
is that's really pretty um but you're
much better off delivering the message
over and over and over again
re-educating your customers on what it
is that you are actually selling and
remember just remember for the love of
god that they're not consultants they
are customers so you are trying to make
things really easy explain things over
and over again that is the number one
thing i think you can do to re-engage
people is really go
to um over things again and again and
don't be afraid to
message people and so something vicki
nifton does and i love this she messages
um
people when like new catalogs launch and
stuff like that and she'll say to them
hi how are you she'll say something
personal and then she'll say there's a
new catalogue coming out or there's a
new catalogue just being launched would
you like to see it or would you like a
copy or would you like to send me a link
there she's not just spamming them new
catalog have a look she's actually
asking them and then they've got to make
the effort to say yes if they want to
see it and i think a lot of people are
intrigued you could put in something
like some fantastic new products and
we've got the best new fragrances coming
out build up their excitement a little
bit but that's how that's a great way to
re-engage with your audience again if
you've lost that momentum a little bit
um so you're making it easy as well
but yeah just really really think about
who you talk to when you create content
and the one other main problem i want to
cover before i hand over to lisa is
disney
i see this literally over and over and
over again where people say
my customers just down into disney my
customers just aren't bothered about
disney okay this i i
did not partner with disney so we could
convert people who are not interested in
to disney in disney into liking disney
that's not the intention behind these
products the reason scentsy partnered
with disney is because there is millions
and millions of people out there that
have an obsession with disney the market
for disney products is insane
our job is to find them scentsy's job is
to create find create the most amazing
products for us to obviously market to
people who love disney our job is to
then go and find them is to then go and
actually look for them and find those
people who love disney and by
doing that the most important thing
online that i have realized at least has
got some great tips on the ground but
mine is your facebook page and if you're
just sitting in your facebook group
you're not going to reach people who are
interested in disney if it's a private
group because it's a closed group
people if people are searching disney
they're not going to see it but if you
were using your facebook page a public
platform if you haven't got a facebook
page please please please
yeah you absolutely need one focus on it
really focus on it because you are going
to need to put some work in before you
see anything from it but what happens is
when you are
marketing on facebook pages consistently
facebook thinks okay like particularly
disney products do really really well
for me on facebook on my facebook page
facebook recognizes you as a disney
seller and then it puts you even
organically i've only just even started
thinking about paid advertising this is
completely unpaid all organic work and
just consistently posting facebook i'm
using hashtags as well facebook actually
puts you in their news feeds they don't
have to follow your page they will put
you as a recommended post if facebook
recognizes you as a disney um uh like a
disney seller and they know facebook
knows it's very clever it literally
knows your brass eyes
literally it knows if you love disney so
it will put your po
so if you you've got there's like 10
people out there who love disney it will
put their your products out there and
obviously facebook is a search engine as
well if people search those products you
are you're not going to appear if you're
in a closed group
you're not going to appear if you're in
a closed group you are absolutely
hindering your success if you are
sitting in a closed group posting and
posting a post and i'm hoping that
something amazing is going to happen
because you're just literally showing
stuff to the same people you need to
find new people um
so that is the biggest tip i can give
you remember you're not trying to
convert people who are not interested in
disney into loving disney that's not
going to happen i mean i i must admit
since being a sense consultant and
partnering with disney i have my love
has grown for it but
that's because i'm a consultant and it's
what i do for a living but just as a
consumer you're not just going to
suddenly start loving disney just
because somebody you know started
selling it you need to find those people
who love disney and they are out there
in their millions absolutely they're in
abundance absolutely that's huge i mean
there's a group and every single brat
like movie uh franchise brings a whole
new cult like following doesn't it one
hundred percent massive i've got a story
actually on that that you've just
triggered and i'll i'll explain in a
minute when you're finished i'm finished
you got okay okay so
when tam said to me about a business
page she actually said to me like a
while back i said like where are you
getting all your new customers from like
i see
different names popping up in your in
your customer group and i think oh
where'd she get all those and i had that
conversation and she said to me at least
really focus on your business page so
for the last probably about four months
i've put some solid effort into my
business page now i have done some paid
advertising recently you might you might
have seen it pop up but before i did
that
um not before the paid advertising
before i actually spent any time on my
business page i was one of those people
that said my customers don't buy disney
and i was one of those people i have got
like one customer or two customers that
bought loads okay just in the last 24
hours i've sold seven lock shop and
barrel mini warmers and that has
actually come through business page but
also through working on with
relationships on instagram which i'm
going to talk to you about in a moment
so yeah it it really does pay off that
isn't just through the paid advertising
advertising was through hocus pocus so
that was something completely different
that it's just literally been through
some and and it's really thinking about
i'm being intentional about what you're
actually posting that has been where the
game changer has been for me in my
customer group and on my more some on my
business page but actually really
looking at okay what are people engaging
with right i'm going to give them more
of that you know at the moment they're
engaging with hocus pocus lock shock and
barrel anything like that before
christmas because halloween's coming so
i'm thinking right well that's where i'm
literally putting all my eggs into those
baskets for the next you know for a
period of time for the odd post in
between but that's where i'm at right
now because that seems to be the people
that are heading towards my page
so it really it really really will work
head on to the business page it's
literally the most important thing you
can do
but it's worth the work because it does
take a bit of time people are like oh i
just talked about anything back but
you've got to keep going i was that
person me and you were both that person
for so long like we've done a few posts
right and i just don't get anything but
it was too sporadic and it was like i
just put a little bit on it and then i
haven't done anything on my business
page for ages and i'd forget about it
now
two two posts every day
maybe the odd day wherever i might drop
the ball um but two posts every day
without vowel will go on on that
business page now and it really does
make the difference and what's brilliant
about business page
if somebody likes your page that's not
like your post that's not following your
page you can click on the likes and you
can invite them to follow your business
page and then that's that's a whole new
audience if they actually then hit
follow or
like or whatever you've got they're
going to see your post more organically
and more naturally so and that's massive
that's a great way to grow your audience
without actually you needing to spam
people you haven't had to inbox anybody
and it's really clever tool i i really
love i just love
the more i started thinking about
facebook and the way they do things it
they're very very clever it's a very
clever free advertising tool and we need
to take more
you know
really learn about it a little bit more
and actually be prepared to say because
i hear a lot of people say oh i just
don't really do social media i don't
like social media i hate social media
but then at the same time you're not
they're not partying
or they're not going out and meeting
anybody new
and realistically it's you've got to do
one or the other you've either got to
get out and go and party to meet new
customers or you've got to get on social
media and be social and that literally
is what facebook and instagram want you
to do they want you to be social
and the more social you are
the more they will reward
reward you with showing your page to
people and i i've realized that so we
were talking earlier about being a
little bit intentional one of the things
that i spend time now doing i like
allocate 15 minutes of my day normally
overnight time
where i go and actually interact both on
instagram and on facebook i do probably
more on facebook at the moment but
that's where my focus has been for a
little while
and i go and interact and i interact on
my customers facebooks i interact on
friends no scentsy consultants
and i love to see what all my fellow
scentsy consultants are doing honestly i
am one of those people that can fall
down a squirrel hole and be literally i
hate that word but i don't know why i
just hate that word but i literally can
be following and looking at people and i
end up an hour later i'm like i've
looked at five different consultants
pages yeah i've probably got some good
ideas then i forget the ideas and before
i know it i'm like oh my god i've just
wasted an hour of my life
so i give myself little step periods of
time
and i say right no consultants i scroll
and pass if i see a consultant
and i go and literally comment on
customers i go and comment on you know
family friends other people and i'm
really intentional about what i'm saying
what you know and this specifically
works for instagram if you can find
accounts that are people that you want
to engage with so
just give you an example
this week i found a couple of different
halloween accounts halloween accounts i
suppose that's what you can call them on
instagram and all of them i've got like
different one of them he goes around to
shops and he finds like little ornaments
i've got um a little ghost somewhere in
here and he would be like right up his
street and he he finds things and he
takes pictures of him and he says oh you
can get this in home bargains for like
five quid you can get this in home
bargains for ten pound
so here is someone i've been interacting
with and actually someone tagged him in
one of my posts on instagram but just
through interaction with him
you can interact with his followers you
can interact with you know comment on
his post people then end up on your
instagram having a look at what you've
posted now i said to tim elliot i've
been really intentional
about making sure that i've posted some
halloween stuff on there so jack
skellington's on there and because i
haven't really
been posting a huge amount on my
instagram it's been a little bit
neglected i'll be completely honest i've
been my grid's been neglected my story
is not so much i use my stories get some
great sales from there but i was like no
i need to be more intentional so i
posted some images and then i went to
these accounts to interact with them
because straight away he'd seen he went
oh i see the lock shock and barrel uh
mini wall man i said yes and he went and
shared that on his story and i had two
sales before i've even i haven't offered
to send him anything i haven't offered
to you know give anything literally two
styles at the back of it and he was an
influence so that he's probably got 11
000 followers he's not a massive a micro
influencer he would be called that on
but
it's a great way to grow your audience
and it's something that we need to get
better at because i think so many of us
say i can't do instagram i don't like
instagram i don't understand instagram
so we don't do those things and really
it's just somewhere that you need to be
social
but it's got to be intentional i'll give
you a story so my mum said to me
yesterday
i've clicked on this account she's
learning instagram by the way so i've
clicked on this account
she said and this thing come up and i
bought this dress
and she said and now she said all i'm
getting is accounts that have got the
same thing she said i don't want to see
the same dresses over and over again and
i said mum because instagram's really
clever i said if you click on two pages
or maybe you look at different posts and
you spend more time she went i don't
click on them or like them i said but
you might have hovered over a post spent
five seconds looking at a clothes post
or 10 seconds looking at a clothes post
i said then they're going to fill your
news feed with that type of content
because it's assuming that's the type of
content you want to see
so if you are intentional about engaging
with if you want to i don't know home
decor accounts or mum accounts like for
me i'm like my audience is a
stay-at-home mummy that that is my ideal
candidate that's who i would like to
join my team that's who i would like to
buy my products
and so they're they're who i've been
engaging with engaging with you know um
people that under certain hashtags like
s6 mums for example
and i click on that hashtag and go and
engage with those accounts find accounts
that you can you know
follow like i mean instagram there is so
much to it everything i know is
self-taught it has been through watching
youtube trainings trying stuff trial and
error error none of it it's not perfect
but any
like long stretch at all but
it works in terms of when you're
actually trying to sell a product you
can be social and then people can see if
you've found as time said good content
with good posts and that's on your
instagram and you can bring people to
your page that's where they're gonna
you're gonna be able to convert them
into sales because obviously i know we
are talking about selling i'm getting
carried away with business relationships
but it's it's all relevant together yeah
and it's untrust isn't it it's building
trust with people because
you know how many accounts would you
just go on here i mean not like my mum
obviously um a bit of a random account
follower her but i for me if i'm going
to buy something off of instagram i want
to follow that account for a little
while i want to see that product maybe
five or six times think about it
five or six times i you know want to
follow their stories find out a little
bit about them especially if it's like a
handmade product or maybe you know a
makeup product that i've never used
before or a tooth whitening toothpaste
that someone's screaming about from the
i want to read the reviews i want to see
all the things or the content that shows
me why should i buy this like i really
think instagram or facebook you've got
to look and think would i buy from me
that is literally the question that
everybody needs to ask because
i did that a while back on my business
on my vip customer group and i thought
to myself i wouldn't buy from me
i wouldn't i wouldn't buy from me and i
i needed to change something and it was
it really it was about becoming a bit
more intentional about what i was
writing the type of post i was creating
the imagery that tam talked about
knowing my audience but also building
relationship with my customers so that
when i posted something they knew that i
was posting i was posting it because i
knew that they would love it
you know like i'll be completely honest
i haven't posted give me candy in my
customer group no i have been i'm not
still sat here without the ear climbing
and but the reason being is i've got a
very small customer base and i know my
customers well
that i can target market and message and
say um
give me candy you're gonna love and
she'll say and she will say oh okay i
trust you yeah i have to be part of it.
but that's because we've built a
relationship and i can now target her i
can say anne i haven't advertised that
because i feel i'd feel guilty on the
other 92 customers that i've got if they
all bought give me candy i'd be like
they're not going to like it and for me
i'm i would rather not sell something if
i know they're not going to like it
that's not to say that i don't advertise
it at all i will advertise it and i will
be honest
or i will and i have sampled it i have
cube sampled it to all of my best
customers they've all had samples
but
it's simple and if you know your
customers well enough you can really
target them you know for products that
they're gonna absolutely love because
they will trust you and i think that is
so important the trust element sorry i
think as well with gimme candy though as
well um that comes as part of our role
as consultants no
knowing your customers like don't just
don't put like literally listen listen
is the biggest way to build a
relationship up with somebody actually
absorb information when you're talking
to your customers actually give a damn
don't just get the sale and it just be
purely a transaction
emotions are what is going to build that
relationship and you actually listening
to what they're saying like oh i like
fresh scents and then you're trying to
say oh i've got this barry give me candy
do you want it well no because i don't
like talking about it no only what
though exactly this this week just for
one example with that i have got a
customer that buys from me once a year i
was telling tom about her today she will
buy from me once a year and when she
does buy she probably spends 150 quid
and she said i'll go and then i'll have
an oogie boogie boom and this is in my
customer group
so i said i'll pop you a little message
so before i whatsapped her i went back
and i looked over the conversations that
we've had and i remembered through our
conversations in my whatsapp i never
delete my conversations i know lots of
people do i don't because they literally
are my memories they are okay
and and i remembered that she liked
cinnamon bear so i said swear oh kerry
um just to let you know cinnamon bear is
actually in the salad at the minute and
it's only five pound eight so she's
ended up buying an oogie boogie walmart
and 12 bars of cinnamon there now that's
not something that i personally
would choose to warm probably i i
haven't really even advertised it i have
got customers that love it
and clearly um but through knowing your
customers you can target market you can
upsell you can you can do so much more
because they trust you so top tier time
and i have been like raving on the
whatsapp front recently but if you use
whatsapp i use it for like everything
and with your customers i save them all
and i use business whatsapp and i've got
tamar's business yeah yeah you can
download the business app and then
change you basically change to that app
instead of your original app i know it
seems a bit scary but it's honestly
yeah
and it's completely free as well
it gives you an option to put labels i
think you can't i don't think i can see
it very well but it gives you an option
to put labels on all of your customers
so
for me
um i use that i go in and i put labels
on my customers but i also add notes in
so for example on this particular
customer kerry i've now added a note to
her that says loves cinnamon bear so now
if for example shield has put me again
in a year's time
i i can check i can remember that
and it knowing that customer knowing
that you know i can target those type of
scents i remember when she said she
liked it before and it that she sold out
and i was like
let me just see if i can try and find
something that's really similar to it
and i think i ended up managing to sell
like six bars of something and six of
another and said like mix them together
and you should get cinnamon bear but
that was complete pot luck because
i i don't like that type of scent but
that type of thing is really really
really important and i think knowing as
you say it's that trust element and that
really does come with building
relationships being social with your
customers you know following them on
social media i follow all of my
customers on instagram as well as my vip
group um i've got a handful of customers
a good handful of customers now that
actually are
only customers so they will only buy
when they see my stories and that's how
they buy from me i don't post an awful
lot of product to my grid i know tam
does we time and i've got two completely
different selling strategies so
strategies i don't even want to call it
a strategy because no i don't exist
sounds a bit conniving doesn't it it's
not
it's just a style so whereas i think a
lot of what i do is very lifestyle based
and very much like how i'm using what
i'm using why i'm using and that tends
to be what works for me it works for me
and my stories it's you know it's
probably i've probably had two or three
hundred pounds worth of orders just for
instagram stories this month alone and i
will tell you i don't just post product
after product of the product because
what i do if i see that i skip on by i
same as youtube follow a lot of people
that are in network marketing and when
you do follow those people you start to
get a feel for okay what's going to
engage me for staying on this account
for longer and that's the type of thing
you've got to think about is you know
what keeps me on this particular whether
it's a juice plus
person or whether they sell whatever
product they sell what keeps me on their
instagram what keeps me going back and
looking at what they're posting and for
me i like to see what people are acting
on their day-to-day lives i love to see
what they do behind the scenes in their
actual business so like packaging orders
i love to see that i don't know why but
that is really therapeutic to me um
you see the care and the love that's
gone into it you know i was following
another um
network marketer and all she talked
about was what she was buying every time
she went shopping i bought this i bought
that and i was so turned off with it i
just unfollowed in the end and i was
like that does not make me want to buy
that product so i think as well you kind
of attract
people to buy from you that are very
similar to you i think that that will
tend to that that does happen apart from
when you get referrals and stuff but
generally your original customer base so
really think about what would you want
to see on stories what is going to
engage you to buy something what's going
to make you go oh i need to buy that
product and that's what you need to
start thinking about when you're posting
and for me as i say it's like a little
bit of scentsy
mainly you're going to see what i'm up
to on my day-to-day basis just talking
about my life people and i can't tell
you you might go well no one wants to
really know like that i've just done the
school run and i got wet believe it or
not people do
love it
yeah they really haven't seen scott i
know i use the resin example a lot but
she's the perfect example you didn't see
a face you just saw a house and you just
saw her cleaning her surfaces literally
and the way she does her hands just
intrigues me all the time oh my god how
satisfying is it watching her just wipe
and they're like do you want to come and
clean my ass
she makes me want to clean she tells me
she makes me want to go to be an mmo and
buy all of those cleaning products and
literally when i watch her i'm like i
think i need to go to b m but that is
the art of selling the art of selling
that feeling you know that buzz that oh
and i need that product and that's the i
think that's so important for us as
scentsy consultants it's not boring
somebody to death with every single i do
you know i'm i
like if i've gone to people's pages and
it's just all sal sal sales i'm like
that to me is like remember you're not a
walking talking catalogue you're not
what you are you're a human being
you're a champion and you've got
opinions you've got feelings towards
products it's okay to say that
something's not your cup of tea
i trust someone a lot more who says that
something's not their cup of tea but i
know that they're being authentic and
true to themselves give me candy
yeah like that's it like i will say guys
my customers know how much i hate jammy
time and every time i say and i don't
hate me but i really don't like
jammington works but actually i don't
sell a lot of it and i think probably
because they trust my opinion yeah
sometimes i'm like just try it because
you might like it no it's it's
absolutely you're probably right that it
probably does start because i sell loads
of jamita
yeah and i know like if i took kirsty
england we always talk and her customers
love sea salt and avocado because she
loves sea salt and avocado so i think
you know your customers will buy what
what you you know put in front of them
at the same time so i think that that's
really really important so we talked
about like target marketing
growing your audience you know building
relationships with people
um not being afraid of instagram i you
know i could give you tips until the
cows come home on instagram
but
i think you've just got to just gotta do
it and you've gotta learn and you just
gotta throw yourself all in and don't
worry about the likes don't worry about
you know how many people are following
watching all of those things you know be
prepared to follow a few accounts that
teach you about you know how to sell on
instagram and just try some of the
strategies i have tried so many
different things and they do work like
some of them there's a guy called steven
miller i think his name is on instagram
and he's brilliant he literally gives
you a breakdown of how to set up your
page how to sell how to turn um stories
into conversions of you know actual
sales you know but be prepared to go and
absorb and learn try something new just
be like okay i'm going to give that a go
i am going to try it you know i tried
reals for 30 days
they made me super uncomfortable but i
had great interaction on my instagram
and
my sales did go up so they did they've
they met the purpose so
well i was just thinking about stories
and i follow there's a company around
here this is just complete example but
there's a company around here oh my god
so they put a post on their facebook
page saying if you follow us on
instagram please could you all just hop
over
to our stories and just answer a few
polls for us i'm literally going to do
this tonight it's really great yeah but
i went on their stories they sell
burgers but they were like right they
were just asking questions like what do
you prefer on your burger do you prefer
fries with your burger do you prefer
cajun fried salted fries it's so simple
fresh or fruity floral obviously i
thought that works amazing
and
top tip for stories if you of a night
time so if your stories are giving you
nothing and you've got maybe you've got
like a decent amount of followers don't
post in your stories for two days and i
know that's really hard to do but you go
completely cold turkey for two days i do
it all the time yeah then over night
time just before you go to bed you post
a poll
then when you wake up in the morning you
post another poll
and then you post this or that posts
five or six of them and it basically it
boosts your engagement and instagram
sees it it's got a boost in your
engagement and suddenly it's like oh we
need to push people to see there so yeah
that's topped it yeah i've seen that a
lot actually i followed brock johnson
howdy where's marlon tommy to follow him
um he does some good tips but again he's
very much don't do this and don't do
that and i'm not massively keen on that
i'm very much for like make it work for
you you've got it yeah i i don't i don't
i'm not massively keen on it we said
this
yeah well we said this earlier didn't we
we said like like tam could say to me oh
no don't do that that that doesn't work
but actually if you was to look at our
two customer groups like i couldn't copy
and paste any of not that i would but i
couldn't copy and paste tam's post
because the way they're worded just
wouldn't suit my customer group and it
that's nothing to do with it's just that
we've got two completely different sales
and
and i think that is really really
important so your customers engage with
you something else on your which is a
good point for you on your social media
sorry might ringing me and on your
social media is use your insights
because that actually was a game changer
for me on my customer group and i spent
some time looking at what was going what
was giving me the biggest amount of
interaction because you can actually
click insights and look at okay what my
customers engaged me with the most so my
four posts were something like what's
your favorite chocolate bar out of these
four
um i think one was a poll
and one was oh god what were they and i
was really shocked i was like well
that's not what i was expecting them to
be
and but then what i thought was oh i
need to create more posts that are
around those pillars if those things are
what's getting into action
they're what i need to create posts
around i just need to be clever about
what i'm posting you know
what polls i'm running or what question
i'm asking you know which chocolate bar
do you prefer the most what about which
four wax bars you know put me in order
of which one you love the most so all of
those things work really well and i've
done things as well that this is another
if you've got a business page that gets
interaction i've said to people if you
i'm actually doing a giveaway for
everybody that joins from this page to
my
vip group
if this weekend i'm doing a giveaway you
could do the same for your instagram so
if you've got instagram customers you
know if you join my vip group this
weekend i'm going to do a giveaway it
could be that you're just giving away
samples it doesn't have to be yeah
yeah it doesn't have to be anything that
you can't give away anything yeah
exactly that's it i think another thing
as well is that iphone works banking
content if i relied on being motivated
to create content 24 7 my business would
be flat as a pancake and i have tried
that i have tried just posting as and
when i feel like it i have to bank
content i have a list a note on my phone
as long as the freaking
my kids christmas lists
of how i've like all the content i have
like got planned so bank content the
light's good one day you've got a few
hours on your own
do your hair and makeup change your top
a few times take a load of selfies of
yourself with products move around your
house take some good photos of products
don't rush and get them all on in one go
if you're putting a load of random picks
on and no go on in one go with no
intention it's not going to go anywhere
you've got to have an intention for your
post what is the purpose of your post
like for this the purpose of this
training we knew what we wanted the
purpose of this training to be we knew
what we wanted to come from it so have
spend some time banking some content and
please please please please devote some
time to content and creating it creating
your own content and maybe you have an
hour on a sunday to schedule a ton of
posts
maybe scheduling
you don't feel great scheduling
you got the kids coming
i'm just doing a training hello guys
sorry
go on
i got some of the first training program
we did together we came in and told you
we needed the loo
you remember i remember that
well we said yeah i'll be down in a
minute nearly done go on off you go yeah
um so banking content it is worth your
time really worth your time and it's
worth
um
finding what it is that makes you
excited about when you do create content
for me it's finding the time that you're
like the best time of day as well like
if you rely on being motivated at night
so many people are just knackered at
night
yeah it's like you've got the right time
aren't you absolutely i'm massively i'm
a i'm a winger and for me although i do
collect content where i think oh i will
post about that at some point i do
i my business probably runs more on me
using the product but then days when i
find i'm not using as much product
that's when i struggle to create content
so that you know that is another really
it's a massive selling tool for me is me
using the product it is simple as that
the more i use the product the more
people buy because they use it because
and people say this to me all the time
they say oh my god we will you stop
because every time you post something i
feel like i've got to buy it and i'm
like
i don't feel like i'm selling don't feel
like i'm just selling at all
i think another thing another quick like
very quickly because obviously we don't
want to take up much time but another
main um
obstacle we hear is people saying about
the
people not affording the products you've
got to understand people pay for value
and when you're selling online you've
got to obviously educate people of that
value like
by by doing so online again with good
quality photographs with actually really
being interested and engaged and not
copying what other people are saying
writing your own opinions and picking
out the fine details on products like
and obviously you know when you pick up
a bar of pink haze how does it make you
feel when you pick obviously it's
discontinued but it's in the sale so
it's a good one um you know talking
about how fragrance makes you feel but
really thinking about the value like for
obviously we've got the hocus pocus
while we're coming the fact that that
warmer creates a silhouette of the
sanderson sisters how amazing is that
it's all these little details that you
don't notice um even the cinderella mini
warmer when we got the cinderella mini
warmer i couldn't believe all the little
touches like the little pumpkin and
stuff like that that they put on them
those things add value the little
details really do add value but people
are not going to know it if you don't
tell them yeah they're really nice
you've got to and i think eve especially
with the higher end products because
there's a lot of people at the minute
that are just complaining all the time
about well why are scentsy giving us all
these really expensive products in a
time like this but as time said earlier
there's an audience for them massive
it's finding that audience because i
know that there's people out there that
wouldn't even think twice about spending
200 quid on a walmart they wouldn't
think twice about it no and i gave lisa
an example the other day of a website i
follow um and they sell a lot of disney
stuff they have like little ornaments
150 quid they don't they're not wax
warmers they're not lamps and as well
another massive value of our products is
they use light bulbs so they double up
as a lamp so they're multifunctional and
they're low wattage as well
yeah and that's it's about that
education that's really really important
because i mean that website that you
showed me had loads of comments on
things as well it had low and i was i
was
they know who their audience are they
know what audience they're looking for
which means they're advertising their
page in the right places
and it's it's that it's about you know
making sure you're finding those new
people and really just for me the last
thing i want to come back to is a lot of
people i'm hearing so many people say at
the moment my customers are just not
buying
and really
that isn't about you not being able to
sell that isn't about you not having the
right content it's probably about as tom
said you're not growing that customer
base enough you've got to be growing
your customer base growing your audience
all the time you that should be like the
number one thing you're thinking of
because as soon as you've got new new
customers
give them that amazing content that
you're creating all that time you're
spending thinking about content and they
will buy they will buy absolutely
thousands of people out there right now
looking for scentsy and they don't have
a consultant
thousands i've done so many
if you're working publicly like using a
facebook page or using marketplace
that's another great tool all these just
make sure you complain all these things
then they're going to find you and
they're going to find you your if you're
just obviously hiding in a closed group
not showing anywhere else and just
getting funky because you know feeling
frosty towards your
customers because they're not buying and
you're just not going to get anywhere
but there is literally thousands of
people out there looking for a
consultant they want scentsy they are
out there it's your job to go find them
on that note you need to make sure that
your personal profile shows that you're
a consultant somewhere and i know that
they're about my literally you can't get
a job yeah you need you need your
profile needs to show that because if
you make a new friend i don't know in a
cooking group that you're in on social
media groups are like brilliant way to
go and make new friends i made loads of
dog friends where and i ended up selling
loads of dog products to people when we
first got dexter because i was in a dog
page and i couldn't sell on that page it
was all to do with making friendships
adding them as friends on facebook they
see that i sold scentsy i intentionally
thought i've had five new doggie friends
this week i'm gonna post about our dog
products on my personal facebook boom
sales for shampoo and fresh spray it's
intentional marketing it's really
intentional grow the customer base and
then
actually target who the type of people
that you've just got to join that group
join that page your personal profile
page
and people spend one of the biggest
things people spend money on is their
dogs
ah 100 percent
okay right i'm gonna get interrupted now
sorry guys i'm being interrupted because
my my uh
what do you you want my okay guys i'll
wrap up the recording please give us any
feedback any takeaways we love love love
feedback obviously we're not able to do
this live so we would love you guys
um to feedback to us anything and we
can't wait to see you next week thursday
8pm
okay okay i need to say bye to everyone
bye
bye
